Social Media Marketing
for the Channel – Part 2        eCoast AT-A-Glance

Lori Robinson
Director of Marketing, eCoast

Se...
Social Media Marketing
for the Channel – Part 2        eCoast AT-A-Glance

Lori Robinson
Director of Marketing, eCoast

Se...
About eCoast
Specializing in scalable, result-based channel marketing
services to the technology industry.

Customer Profi...
Agenda

•   Understanding the Value of Social Media
•   Social Media Strategy to Generate Leads
•   How to Get Started
•  ...
4 Basic Ways to Increase Sales &
         Ensure Growth

  1.   Attract new customers
  2.   Increase the size of every sa...
Understanding the Value of Social Media
You




Prospects/
Customers
You




Prospects/
Customers
What Are the Benefits of Social Media?




                       Social Media Marketing Industry Report
                 ...
Featured Guest:
         Mark Sochan, President & CEO, Constructive
         August 25, 2009




         "Social media an...
Social Media Networking Tips

• Network with existing customers and the
  companies they network with
• Invest (not spend)...
Turn Relationships into Visitors
Convert Visitors into Customers
                  Get Found:
                  Search Engine Optimization
                ...
Getting Started with a

       Blog
One mention in
a popular blog
can be all it
takes to focus
the world's
attention on
your business.
Blogging Means More Inbound Links
        97% More Inbound Links for
          Companies That Blog
Blogging Means More Indexed Pages

       434% More Indexed Pages for
          Companies That Blog
Blogging Means More Visitors

       33% More Visitors for
       Companies That Blog
More Inbound Links, Indexed Pages
   and Visitors = Google Love
Blog   Best Practices
Blog              Best Practices
• Never Sell – Share your knowledge, tips, offer advice, it’s
  all about helping them, n...
Blog              Best Practices
• Never Sell – Share your knowledge, tips, offer advice, it’s
  all about helping them, n...
Blog              Best Practices
• Never Sell – Share your knowledge, tips, offer advice, it’s
  all about helping them, n...
Blog              Best Practices
• Never Sell – Share your knowledge, tips, offer advice, it’s
  all about helping them, n...
Blog See How Others Do It
Blog
  Email existing customers &
    friends, invite them to
          comment!

 Send it to your vendors and the
thought...
Share Your Knowledge

       Blog
We Can Help!
Blog Management
           eCoast Blog Management
   Boost Traffic, Ranking and Leadership

       Blog management from eC...
Social Media Roadmap
       Designed to Get Your Blog, Twitter, LinkedIn
             and Facebook Working For You
• Setup...
Social Media Takeaways
• Network, build relationships, increase traffic,
  convert to leads & sales
• ROI begins over time...
Resources
eCoast: www.ecoastsales.com, twitter.com/eCoast
eCoast Social Media Services: www.ecoastsales.com/creative/blog....
Q&A
Social Media Networking for the Channel
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Social Media Networking for the Channel

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Understanding the value of social media as part of your business plan. Building relationships, converting leads to sales.

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Social Media Networking for the Channel

  1. 1. Social Media Marketing for the Channel – Part 2 eCoast AT-A-Glance Lori Robinson Director of Marketing, eCoast September 15, 2009 Network | Stand Out | Sell
  2. 2. Social Media Marketing for the Channel – Part 2 eCoast AT-A-Glance Lori Robinson Director of Marketing, eCoast September 15, 2009 Network | Stand Out | Sell
  3. 3. About eCoast Specializing in scalable, result-based channel marketing services to the technology industry. Customer Profiles • Manufacturers & Distributors • National VARS • Regional & Local VARS Core Businesses eCoast Facts • Demand Generation • Pay-for-Performance Appointment Setting  Years in Business: 9 • Web Marketing/Social Media  Employees: 138  Location: Rochester, NH Web Marketing Offerings  20,000 Square Foot Location • Exclusive to Channel Partners  Vertical Solution Experts • Website Design, Microsites  Execute 150 Channel Marketing • SEO, Google AdWords Campaigns Per Month. • Email, Writing, Blogging, SMM  SMB & Mid-Market Focused
  4. 4. Agenda • Understanding the Value of Social Media • Social Media Strategy to Generate Leads • How to Get Started • Q&A
  5. 5. 4 Basic Ways to Increase Sales & Ensure Growth 1. Attract new customers 2. Increase the size of every sale 3. Get current customers to buy more often 4. Keep your customers for life Social media can help with ALL of these IN ADDITION TO your other sales and marketing efforts. - expertsinsocialmedia.com
  6. 6. Understanding the Value of Social Media
  7. 7. You Prospects/ Customers
  8. 8. You Prospects/ Customers
  9. 9. What Are the Benefits of Social Media? Social Media Marketing Industry Report Whitepapersource.com © Michael A. Stelzner March 2009
  10. 10. Featured Guest: Mark Sochan, President & CEO, Constructive August 25, 2009 "Social media and Web 2.0... technologies are the great levelers which put everybody on a more equal playing field." http://www.gartner.com/it/products/podcasting/asset_233048_2575.jsp
  11. 11. Social Media Networking Tips • Network with existing customers and the companies they network with • Invest (not spend) an hour a day • Comment on industry leader posts • Create a presence – be transparent • Get people to talk about you
  12. 12. Turn Relationships into Visitors
  13. 13. Convert Visitors into Customers Get Found: Search Engine Optimization Blogging Social Media Convert: Offers/CTAs Landing Pages Lead Tracking Lead Management
  14. 14. Getting Started with a Blog
  15. 15. One mention in a popular blog can be all it takes to focus the world's attention on your business.
  16. 16. Blogging Means More Inbound Links 97% More Inbound Links for Companies That Blog
  17. 17. Blogging Means More Indexed Pages 434% More Indexed Pages for Companies That Blog
  18. 18. Blogging Means More Visitors 33% More Visitors for Companies That Blog
  19. 19. More Inbound Links, Indexed Pages and Visitors = Google Love
  20. 20. Blog Best Practices
  21. 21. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you
  22. 22. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article
  23. 23. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article • Use the 50/50 Rule – invest 50% of your time on the content and 50% on the title
  24. 24. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article • Use the 50/50 Rule – invest 50% of your time on the content and 50% on the title • Be Transparent – Use real names, offer real advise and don’t promise anything you can’t deliver
  25. 25. Blog See How Others Do It
  26. 26. Blog Email existing customers & friends, invite them to comment! Send it to your vendors and the thought leaders in your industry.
  27. 27. Share Your Knowledge Blog
  28. 28. We Can Help!
  29. 29. Blog Management eCoast Blog Management Boost Traffic, Ranking and Leadership Blog management from eCoast includes the Blog following services to get your new blog started: 1. Blog name registration. 2. Installation of blog software, add-ons, and plug-ins. 3. Custom blog design reflecting your company’s brand. 4. Development of an editorial calendar & content plan. 5. Training on blogging techniques and best practices. 6. Monitoring & measuring of your blog’s success.
  30. 30. Social Media Roadmap Designed to Get Your Blog, Twitter, LinkedIn and Facebook Working For You • Setup/Optimize LinkedIn & Facebook Custom Playbook • Setup and Optimize Twitter • Add 500 Targeted Followers • Follow 150-300 Relevant Contacts • Includes distribution of information to different media types, platform types and people, especially key thought leaders in the industry • Recommendations moving forward
  31. 31. Social Media Takeaways • Network, build relationships, increase traffic, convert to leads & sales • ROI begins over time…start now • Optimize with great content; Website, Blog, Twitter, Facebook, LinkedIn • Start a Blog and use it to network and spread the word with your social media roadmap
  32. 32. Resources eCoast: www.ecoastsales.com, twitter.com/eCoast eCoast Social Media Services: www.ecoastsales.com/creative/blog.cfm VAR Marketing Blog: http://blog.ecoastsales.com/ Lori Robinson: lrobinson@ecoastsales.com, 603-516-7516, twitter/@LoriRobinson Twitter: www.twitter.com, http://search.twitter.com, www.twitterfeed.com Facebook: www.facebook.com, http://www.facebook.com/advertising/?pages LinkedIn: www.linkedin.com, www.linkedin.com/answers Social Media Marketing: An Hour A Day – by Dave Evans, Paperback Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! – by Paul Gillin
  33. 33. Q&A
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