Your SlideShare is downloading. ×
Social Media Networking for the Channel
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Networking for the Channel

1,654
views

Published on

Understanding the value of social media as part of your business plan. Building relationships, converting leads to sales.

Understanding the value of social media as part of your business plan. Building relationships, converting leads to sales.

Published in: Technology, Business

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,654
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
43
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing for the Channel – Part 2 eCoast AT-A-Glance Lori Robinson Director of Marketing, eCoast September 15, 2009 Network | Stand Out | Sell
  • 2. Social Media Marketing for the Channel – Part 2 eCoast AT-A-Glance Lori Robinson Director of Marketing, eCoast September 15, 2009 Network | Stand Out | Sell
  • 3. About eCoast Specializing in scalable, result-based channel marketing services to the technology industry. Customer Profiles • Manufacturers & Distributors • National VARS • Regional & Local VARS Core Businesses eCoast Facts • Demand Generation • Pay-for-Performance Appointment Setting  Years in Business: 9 • Web Marketing/Social Media  Employees: 138  Location: Rochester, NH Web Marketing Offerings  20,000 Square Foot Location • Exclusive to Channel Partners  Vertical Solution Experts • Website Design, Microsites  Execute 150 Channel Marketing • SEO, Google AdWords Campaigns Per Month. • Email, Writing, Blogging, SMM  SMB & Mid-Market Focused
  • 4. Agenda • Understanding the Value of Social Media • Social Media Strategy to Generate Leads • How to Get Started • Q&A
  • 5. 4 Basic Ways to Increase Sales & Ensure Growth 1. Attract new customers 2. Increase the size of every sale 3. Get current customers to buy more often 4. Keep your customers for life Social media can help with ALL of these IN ADDITION TO your other sales and marketing efforts. - expertsinsocialmedia.com
  • 6. Understanding the Value of Social Media
  • 7. You Prospects/ Customers
  • 8. You Prospects/ Customers
  • 9. What Are the Benefits of Social Media? Social Media Marketing Industry Report Whitepapersource.com © Michael A. Stelzner March 2009
  • 10. Featured Guest: Mark Sochan, President & CEO, Constructive August 25, 2009 "Social media and Web 2.0... technologies are the great levelers which put everybody on a more equal playing field." http://www.gartner.com/it/products/podcasting/asset_233048_2575.jsp
  • 11. Social Media Networking Tips • Network with existing customers and the companies they network with • Invest (not spend) an hour a day • Comment on industry leader posts • Create a presence – be transparent • Get people to talk about you
  • 12. Turn Relationships into Visitors
  • 13. Convert Visitors into Customers Get Found: Search Engine Optimization Blogging Social Media Convert: Offers/CTAs Landing Pages Lead Tracking Lead Management
  • 14. Getting Started with a Blog
  • 15. One mention in a popular blog can be all it takes to focus the world's attention on your business.
  • 16. Blogging Means More Inbound Links 97% More Inbound Links for Companies That Blog
  • 17. Blogging Means More Indexed Pages 434% More Indexed Pages for Companies That Blog
  • 18. Blogging Means More Visitors 33% More Visitors for Companies That Blog
  • 19. More Inbound Links, Indexed Pages and Visitors = Google Love
  • 20. Blog Best Practices
  • 21. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you
  • 22. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article
  • 23. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article • Use the 50/50 Rule – invest 50% of your time on the content and 50% on the title
  • 24. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t invest more than an hour on one article • Use the 50/50 Rule – invest 50% of your time on the content and 50% on the title • Be Transparent – Use real names, offer real advise and don’t promise anything you can’t deliver
  • 25. Blog See How Others Do It
  • 26. Blog Email existing customers & friends, invite them to comment! Send it to your vendors and the thought leaders in your industry.
  • 27. Share Your Knowledge Blog
  • 28. We Can Help!
  • 29. Blog Management eCoast Blog Management Boost Traffic, Ranking and Leadership Blog management from eCoast includes the Blog following services to get your new blog started: 1. Blog name registration. 2. Installation of blog software, add-ons, and plug-ins. 3. Custom blog design reflecting your company’s brand. 4. Development of an editorial calendar & content plan. 5. Training on blogging techniques and best practices. 6. Monitoring & measuring of your blog’s success.
  • 30. Social Media Roadmap Designed to Get Your Blog, Twitter, LinkedIn and Facebook Working For You • Setup/Optimize LinkedIn & Facebook Custom Playbook • Setup and Optimize Twitter • Add 500 Targeted Followers • Follow 150-300 Relevant Contacts • Includes distribution of information to different media types, platform types and people, especially key thought leaders in the industry • Recommendations moving forward
  • 31. Social Media Takeaways • Network, build relationships, increase traffic, convert to leads & sales • ROI begins over time…start now • Optimize with great content; Website, Blog, Twitter, Facebook, LinkedIn • Start a Blog and use it to network and spread the word with your social media roadmap
  • 32. Resources eCoast: www.ecoastsales.com, twitter.com/eCoast eCoast Social Media Services: www.ecoastsales.com/creative/blog.cfm VAR Marketing Blog: http://blog.ecoastsales.com/ Lori Robinson: lrobinson@ecoastsales.com, 603-516-7516, twitter/@LoriRobinson Twitter: www.twitter.com, http://search.twitter.com, www.twitterfeed.com Facebook: www.facebook.com, http://www.facebook.com/advertising/?pages LinkedIn: www.linkedin.com, www.linkedin.com/answers Social Media Marketing: An Hour A Day – by Dave Evans, Paperback Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! – by Paul Gillin
  • 33. Q&A