0
Social Media Marketing
for the Channel
Lori Robinson
Director of Marketing


Chris Allen
Director of Sales
Specializing in scalable, result-based channel
demand generation services to the technology
industry.


Customer Profiles
...
Why the
                                                     Reluctance?




varmarketing.ecoastsales.com   www.ecoastsale...
How Are VARs
                             Using
                          Social Media
                            Today?
...
VARs are Using it to
            Find New Customers




varmarketing.ecoastsales.com         www.ecoastsales.com   twitter...
VARs are Using it to




       Improve Close Rates and
        Shorten the Sales Cycle
varmarketing.ecoastsales.com      ...
VARs are Using it to
                               Increase Customer
                                  Satisfaction




v...
…and look for new hires
varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
Best Social Media Apps
                       for
            Building Relationships
                      that
          ...
= Business Networking


                               = Community Networking




varmarketing.ecoastsales.com    www.ecoa...
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Edit the Default on this Section
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Change Links to Use
                                   Keywords

     Default:
     My Company




varmarketing.ecoastsale...
Add Your Company




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Search - Companies




varmarketing.ecoastsales.com         www.ecoastsales.com   Twitter.com/LoriRobinson
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Get Recommended




varmarketing.ecoastsales.com    www.ecoastsales.com   twitter.com/LoriRobinson
Answers




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Join Groups




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Dive Right In!




varmarketing.ecoastsales.com      www.ecoastsales.com   twitter.com/LoriRobinson
Company Brand or Personal Brand?




varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
Show Your Personality!




varmarketing.ecoastsales.com       www.ecoastsales.com   twitter.com/LoriRobinson
Optimize Your Account




varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
Follow People and they will
      follow you back!




varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/Lo...
www.wefollow.com




varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
Search.twitter.com

                               search.twitter.com




varmarketing.ecoastsales.com         www.ecoasts...
Start by
 LISTENING




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Publish helpful content




                                                     Respond and he will likely retweet!

varm...
Free Applications that Make it Easier!




varmarketing.ecoastsales.com      www.ecoastsales.com   Twitter.com/LoriRobinson
www.tweetdeck.com




varmarketing.ecoastsales.com       www.ecoastsales.com   Twitter.com/LoriRobinson
Setup Your Search Threads




varmarketing.ecoastsales.com      www.ecoastsales.com   twitter.com/LoriRobinson
www.TweetVolume.com




varmarketing.ecoastsales.com        www.ecoastsales.com   twitter.com/LoriRobinson
Cisco Partner Shares
                               Twitter Best Practices




                                District Ma...
varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
Links to
List Preview
                                                                                  Video
            ...
varmarketing.ecoastsales.com   www.ecoastsales.com   twitter.com/LoriRobinson
“My job is to help you do yours”




           www.force3.com
Embed Video in Your Blog




varmarketing.ecoastsales.com     www.ecoastsales.com   twitter.com/LoriRobinson
Keywords in Title and Description




varmarketing.ecoastsales.com      www.ecoastsales.com   twitter.com/LoriRobinson
Promote Your Videos!
                                 • Tweet about it (a couple times is OK)
                            ...
Blog

             “A well-written company
             blog is the gateway drug
             to Social Media”
           ...
Blog See How Others Do It




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Blog




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Blog




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Blog




varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Blog                      Best Practices




varmarketing.ecoastsales.com       www.ecoastsales.com   twitter.com/LoriRobi...
Blog                      Best Practices
      • Never Sell – Share your knowledge, tips, offer advice, it’s all
        a...
Blog                      Best Practices
      • Never Sell – Share your knowledge, tips, offer advice, it’s all
        a...
Blog                      Best Practices
      • Never Sell – Share your knowledge, tips, offer advice, it’s all
        a...
Blog                      Best Practices
      • Never Sell – Share your knowledge, tips, offer advice, it’s all
        a...
Blog
varmarketing.ecoastsales.com   www.ecoastsales.com   Twitter.com/LoriRobinson
Blog Post your Blog on Twitter




                               Allows you to automatically update your twitter stream w...
Blog                                Sign Up on Technorati




                               Allows you to automatically u...
Blog
                          Email existing customers &
                            friends, invite them to
            ...
What It Looks Like All Together


                               This Way


varmarketing.ecoastsales.com     www.ecoastsal...
www.managedtech.com
Blog




Blog


       www.managedtech.com
Video




                      Video




www.managedtech.com
Webinars




www.managedtech.com
@managedtech
And the very last thing
   you will want to do
as soon as you’re ready…


varmarketing.ecoastsales.com   www.ecoastsales.c...
Update Your Business card!




                And your email signature
varmarketing.ecoastsales.com   www.ecoastsales.com...
Get in the game!
    Get

    Start a Blog

    Use
And don’t forget video!
How we can help

Chris Allen
Director of Sales
Blog

“A well-written company
blog is the gateway drug
to Social Media”
                - Seth Simonds
                   ...
eCoast Blog Management
                Blog Management Overview
                          Best way to get started in Socia...
Blog Management Media Roadmap
                    Social Deliverables
No more playing phone tag with your prospects…


Soc...
Take the next step today.
Contact sales@ecoastsales.com

Or call us at 877-766-7355
Resources
eCoast: www.ecoastsales.com, twitter.com/eCoast
eCoast Social Media Marketing Services: www.ecoastsales.com/crea...
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eCoast Social Media Marketing For The Channel - Part 1, 7 28 09

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eCoast offers several tips and tricks to get you started in Social Media Marketing including twitter, LinkedIn, Video and Blogging...eCoast also provides a Blog Management service and Social Media Roadmap designed specifically for the IT Channel.

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Transcript of "eCoast Social Media Marketing For The Channel - Part 1, 7 28 09"

  1. 1. Social Media Marketing for the Channel Lori Robinson Director of Marketing Chris Allen Director of Sales
  2. 2. Specializing in scalable, result-based channel demand generation services to the technology industry. Customer Profiles -Manufacturers & Distributors eCoast Facts -National VARS  Years in Business: 9 -Regional & Local VARS  Employees: 135  Location: Rochester, NH Service Offerings  30,000 square foot location -Demand Generation  Footprint: US/Canada & Europe -Pay-for-Performance Appointment Setting  Ownership: Privately Held -Closed-Loop ROI Tracking  Number of Calling Agents: 100 -Web Marketing  50+ Manufacturer Certified Agents  Approved Channel Vendor for; HP, Technology Specializations Microsoft, Cisco, HDS, Juniper, -Networking Avaya, Avnet, Sun, Symantec, Dell. -Unified Communications -Network Security -Storage & Virtualization -Managed Services varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  3. 3. Why the Reluctance? varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  4. 4. How Are VARs Using Social Media Today? varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  5. 5. VARs are Using it to Find New Customers varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  6. 6. VARs are Using it to Improve Close Rates and Shorten the Sales Cycle varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  7. 7. VARs are Using it to Increase Customer Satisfaction varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  8. 8. …and look for new hires varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  9. 9. Best Social Media Apps for Building Relationships that Convert to Customers varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  10. 10. = Business Networking = Community Networking varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  11. 11. varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  12. 12. Edit the Default on this Section varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  13. 13. Change Links to Use Keywords Default: My Company varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  14. 14. Add Your Company varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  15. 15. Search - Companies varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  16. 16. varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  17. 17. varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  18. 18. Get Recommended varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  19. 19. Answers varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  20. 20. Join Groups varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  21. 21. varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  22. 22. Dive Right In! varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  23. 23. Company Brand or Personal Brand? varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  24. 24. Show Your Personality! varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  25. 25. Optimize Your Account varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  26. 26. Follow People and they will follow you back! varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  27. 27. www.wefollow.com varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  28. 28. Search.twitter.com search.twitter.com varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  29. 29. Start by LISTENING varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  30. 30. Publish helpful content Respond and he will likely retweet! varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  31. 31. Free Applications that Make it Easier! varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  32. 32. www.tweetdeck.com varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  33. 33. Setup Your Search Threads varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  34. 34. www.TweetVolume.com varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  35. 35. Cisco Partner Shares Twitter Best Practices District Manager Kevin Carpenter http://blogs.cisco.com/channels/comments/cisco_partner_shares_twitter_best_practices/ varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  36. 36. varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  37. 37. Links to List Preview Video Link Social Media Links varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  38. 38. varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  39. 39. “My job is to help you do yours” www.force3.com
  40. 40. Embed Video in Your Blog varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  41. 41. Keywords in Title and Description varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  42. 42. Promote Your Videos! • Tweet about it (a couple times is OK) • Use a URL shortener to track (bit.ly) • Post a YouTube link in your status • Send it to your LinkedIn group On your Blog …and your website varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  43. 43. Blog “A well-written company blog is the gateway drug to Social Media” - Seth Simonds @sethsimonds varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  44. 44. Blog See How Others Do It varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  45. 45. Blog varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  46. 46. Blog varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  47. 47. Blog varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  48. 48. Blog Best Practices varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  49. 49. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  50. 50. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t spend more than an hour on one article varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  51. 51. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t spend more than an hour on one article • Use the 50/50 Rule – spend 50% of your time on the content and 50% on the title varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  52. 52. Blog Best Practices • Never Sell – Share your knowledge, tips, offer advice, it’s all about helping them, not you • Your Time is Valuable - Don’t spend more than an hour on one article • Use the 50/50 Rule – spend 50% of your time on the content and 50% on the title • Don’t Date It – If you’re just starting out make it easy on yourself by leaving the article undated until you get up to speed varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  53. 53. Blog varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  54. 54. Blog Post your Blog on Twitter Allows you to automatically update your twitter stream with content you’ve published elsewhere varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  55. 55. Blog Sign Up on Technorati Allows you to automatically update your twitter stream with content you’ve published elsewhere varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  56. 56. Blog Email existing customers & friends, invite them to comment! Send it to your vendors and the thought leaders in your industry. varmarketing.ecoastsales.com www.ecoastsales.com Twitter.com/LoriRobinson
  57. 57. What It Looks Like All Together This Way varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  58. 58. www.managedtech.com
  59. 59. Blog Blog www.managedtech.com
  60. 60. Video Video www.managedtech.com
  61. 61. Webinars www.managedtech.com
  62. 62. @managedtech
  63. 63. And the very last thing you will want to do as soon as you’re ready… varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  64. 64. Update Your Business card! And your email signature varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
  65. 65. Get in the game! Get Start a Blog Use And don’t forget video!
  66. 66. How we can help Chris Allen Director of Sales
  67. 67. Blog “A well-written company blog is the gateway drug to Social Media” - Seth Simonds @sethsimonds
  68. 68. eCoast Blog Management Blog Management Overview Best way to get started in Social Media Marketing No more playing phone tag with your prospects… Blog Blog management from eCoast includes the following services to get your new blog started: 1. Blog domain name registration. 2. Installation of blog software, add-ons, and plug-ins. 3. Custom blog design reflecting your company’s brand. 4. Development of an editorial calendar & content plan. 5. Training on blogging techniques and best practices. 6. Monitoring & measuring of your blog’s success with Google Analytics software.
  69. 69. Blog Management Media Roadmap Social Deliverables No more playing phone tag with your prospects… Social Media Roadmap • Designed to get your Custom Playbook Blog/Twitter/LinkedIn Networking • 3 month plan to get you started with recommendations moving forward • Includes distribution of information to different media types, platform types and people, especially key mavens in the industry
  70. 70. Take the next step today. Contact sales@ecoastsales.com Or call us at 877-766-7355
  71. 71. Resources eCoast: www.ecoastsales.com, twitter.com/eCoast eCoast Social Media Marketing Services: www.ecoastsales.com/creative/blog.cfm VAR Marketing Blog: http://varmarketing.ecoastsales.com/ Twitter: www.twitter.com, http://search.twitter.com, www.twitterfeed.com Facebook: www.facebook.com, http://www.facebook.com/advertising/?pages LinkedIn: www.linkedin.com, www.linkedin.com/answers Social Media Marketing: An Hour A Day – by Dave Evans, Paperback Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! – by Paul Gillin, Paperback Twitter Power: How to Dominate Your Market One Tweet at a Time – by Joel Comm varmarketing.ecoastsales.com www.ecoastsales.com twitter.com/LoriRobinson
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