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From our trip to Dublin June 2010

From our trip to Dublin June 2010

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http://www.echampions.co.uk 6
http://digital.snc.ac.uk 1

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    Puddle Ducks Presentation Puddle Ducks Presentation Presentation Transcript

    • Aedan Ryan
      PuddleDucks.ie
      PuddleDucks.ie
      PuddleDucks
    • PuddleDucks
      PuddleDucks.ie
    • Why we Started ….
      PuddleDucks.ie
      After .…
      Before ….
    • The story so far …
      PuddleDucks.ie
      Founded in 2005
      Website: www.puddleducks.ie
      Self Funded with support from Enterprise Board
      Main sales channel: Online Sales to Irish Market
      Market: Outdoor Clothing for Children
      Expanded to Outdoor Clothing for Adults in 2007
      Summer 2010 – launched Summer Beach range
      Awards: Best Online Trader – IIA Net Visionary Awards 2009
    • Who we are …
      PuddleDucks.ie
      Our Business Principles:
      Emphasis on Customer Service
      Quality Products / Reasonable Price
      Secure and Trustworthy Website Experience
    • PuddleDucks.ie
      Live with www.puddleducks.ie in April 2005
      Initially not fully automated – ad-hoc payment processing
      Re-designed / re-developed website in 2007
      X-Cart / Realex / CMS
      Planned re-design / upgrade in Q4 2010
      Website Development
    • Over 100 Website Products
      PuddleDucks.ie
    • Online Payment Processing
      PuddleDucks.ie
      Website Integrated with Realex Payments
      Accept payments in Visa, MasterCard, Laser (debit card)
      Seamlessly through site / Security Cert (Thawte)
      Accept orders by phone / Online Terminal
      Batched overnight – Funds within 2 days
    • Marketing - Advertising
      PuddleDucks.ie
      Print vs. Online
      Best things in life are free ! – press releases / surveys
      Print : Editorial vs. Ads
      Online highly measureable – conversions
      Google AdWords
      Cost effective / lead to sales conversions
      Measure Return on Investment on Campaign
      Facebook Ads – to website / to Facebook page
      Highly targeted
      Conversions low / Brand Awareness high
    • Facebook Ad – to Website
      PuddleDucks.ie
    • Facebook Ad – to PuddleDucks Page
      PuddleDucks.ie
    • Customer Reviews
      PuddleDucks.ie
      Build on Word of Mouth Referrals / Add trust
      Customer Review API from LouderVoice.com
      Customers enter reviews on website or by email
      Appear on website home page, product page and on the LouderVoice website
    • Social Media – Facebook
      PuddleDucks.ie
      Facebook Page: www.facebook.com/puddleducks
      Facebook Page features:
      - new products
      - special offers
      - competitions
      - items of interest
      - free shipping for fans
    • Facebook Page
      PuddleDucks.ie
    • Facebook Competitions
      PuddleDucks.ie
    • PuddleDucks Blog
      PuddleDucks.ie
      http://blog.puddleducks.ie/
    • Email Marketing
      PuddleDucks.ie
      Monthly newsletters
      Over 3000 opt-in subscribers
    • Reciprocal Marketing
      PuddleDucks.ie
      Co-operate with businesses with similar customer demographic
      Mutually beneficial <-> Low Cost
      Examples :
      Easter Art Competition – ToysOnline.ie
      MyChildcare.ie
      Dad.ie
      MyKidsTime
    • Google Analytics – what we track
      PuddleDucks.ie
      Traffic Sources, Conversion Rate, Bounce Rate
      Calculate Return on Investment on Google Adwords
      Conversion & Bounce Rate per Google AdWords AdGroup
    • Real Time Analytics
      PuddleDucks.ie
      Use opentracker.net
    • Real Time Analytics
      PuddleDucks.ie
      Use opentracker.net – Visitor Clickstream
    • Future Plans
      PuddleDucks.ie
      Re-design / Re-develop Website
      Multi-currency / Multi-language Support
      International Expansion
      Funding / Staff Recruitment
    • Thank You
      PuddleDucks.ie
      Please connect at:
      Email: aedan@puddleducks.ie
      Facebook: www.facebook.com/puddleducks
      Twitter: @puddleducks
      LinkedIn: Aedan Ryan