Presentation Dec Event Nottingham
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Presentation Dec Event Nottingham



We suggested some practical tweakes for atravel site, industrial supplies site and business electrical suppliers site.

We suggested some practical tweakes for atravel site, industrial supplies site and business electrical suppliers site.



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Presentation Dec Event Nottingham Presentation Dec Event Nottingham Presentation Transcript

  • This evening, “the conversation”
    • This isn’t about re-designing the sites, it’s about tweaking things and introducing new elements!
    • Close encounters
    • Hall-fast
    • Torse (if we have time)
    • 5 Action points
    • Food and social
  • Close encounters Travel :: Tailor made Africa travel :: SEO in hand :: Not really converting enough Let’s look at the competition..
  • What characterises a travel Home page?
  • Close encounters home page Message Is it clear that you can book a holiday on this site? Linear path What do you notice, where do you go? Is it clear what the site is trying to achieve?
  • Close encounters home page – tweaked...
  • Menu page
  • Close encounter - Menu page Messaging? Linear path?
  • Menu page / landing pages
  • Product page
  • Close encounter product page
  • Tweaked product page... Cater for a good landing experience
  • Put some people in the picture...
  • New Linear path Home – Options – Details But also good landing pages individually
  • Hall-fast :: Industrial supplies :: Very large data driven site First challenge….
  • Catalogue vs. shopping site
  • Merge into one
  • Finding things… :: Very long paths (sometimes 8 clicks and you still can’t buy anything!) :: Categories with 1 item in them
  • Shorter and stronger linear path
  • Product pages :: Challenge to find :: Only buy qty of 1 :: After “Add to cart” the shopping cart is no where to be seen.
  • Tweaked product pages
  • Torse :: Electricity broker :: Looking to increase traffic levels :: Site is not currently converting
  • Tweaked home
  • Product/landing page
  • 5 action points for the eBusiness Champions
    • Complete and return the “Company enrolment form”
    • Book onto a getting started session. Dates are 14 th Jan, 21 st Jan, 11 th Feb
    • Ensure you have Google Analytics in place
    • Complete your online profile (we import the details into the new website)
    • Have a lovely relaxing holiday!!!
  • Next event 28 th January - Nottingham Cape bar, Hockley 26th January – Leicester De Montfort University. Queens Building, Room 1.14 (upstairs)