Micks Garage Presentation

1,151 views

Published on

From our visit to Dublin June 2010

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,151
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Micks Garage Presentation

  1. 1. MicksGarage.ie MicksGarage.co.uk Ciar á n Crean
  2. 2. Introduction <ul><li>About MicksGarage </li></ul><ul><li>People </li></ul><ul><li>Product </li></ul><ul><li>Sales / Marketing </li></ul><ul><li>The Customer </li></ul><ul><li>Some thoughts </li></ul>
  3. 3. About MicksGarage <ul><li>Trading commenced Feb 2004 </li></ul><ul><li>Part Time until September 2004 </li></ul><ul><li>Self financed (Later CORD – HPSU, Key Employment Grant) </li></ul><ul><li>UK Launch 2005 </li></ul><ul><li>UK Relaunch June 2008 </li></ul><ul><li>Funding round 560k – December 2009 </li></ul><ul><li>Current 10 employees (1 Part time) </li></ul>
  4. 4. People - Founders <ul><li>Ciaran Crean – IT / Product Strategy </li></ul><ul><li>Michael Crean – IT / Web Development </li></ul><ul><li>Mark Leech – PR / Marketing </li></ul>
  5. 5. Products <ul><li>Car Parts & Accessories </li></ul><ul><li>Dynamic Range </li></ul>
  6. 6. Sales <ul><li>Online – 95% </li></ul><ul><li>Mail Order </li></ul><ul><li>Phone </li></ul><ul><li>Cash </li></ul><ul><li>eBay </li></ul><ul><li>‘ Amazon’ </li></ul><ul><li>Other channels / opportunities </li></ul>
  7. 7. Marketing <ul><li>Google </li></ul>
  8. 8. PR
  9. 9. Serving the Customer <ul><li>Contact: </li></ul><ul><li>Via Phone to our sales desk </li></ul><ul><li>Via Fax </li></ul><ul><li>Via eMail </li></ul><ul><li>Via Chat Facility </li></ul>
  10. 10. Looking back <ul><li>Customer is king </li></ul><ul><li>Hard work </li></ul><ul><li>Don’t chase the funding tail </li></ul><ul><li>Incremental Steps are key </li></ul><ul><li>Celebrate the milestones. </li></ul>
  11. 11. <ul><li>More hard work! </li></ul><ul><li>Questions? </li></ul>Looking Ahead

×