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How is everyone getting on - April 2010
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How is everyone getting on - April 2010

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eBusiness Champions April event - "The conversation", how is everyone getting on

eBusiness Champions April event - "The conversation", how is everyone getting on

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  • 1.  
  • 2. www.echampions.co.uk The idea of tonight… What has everyone been up to so far… :: Quick look at things you have done already, suggested changes :: Get ideas for your own site + talk to the people doing same changes :: Pitch in with thoughts and ideas What are the big companies up to…
  • 3. www.echampions.co.uk 4 sections :: Dec. Traffic and conversion :: Jan. Google Analytics :: Feb. Susan Hallam, optimising for universal search :: March. CMS
  • 4. www.echampions.co.uk Traffic and conversions – Dec event The point of your website is that it makes you £ In order to do so you need traffic and conversions, which you get via Good SEO and good linier paths!
  • 5. www.echampions.co.uk Traffic and conversions – Good examples www.aloeride.com :: New e-commerce site :: Great “home-made” video :: Big Social Media plans :: Big e-shot going out :: Good traffic levels!
  • 6. www.echampions.co.uk Traffic and conversions – Good examples www.dentaldesktop.co.uk - stage one! :: Changed the layout to improve SEO and linear path :: Better landing experiences from all pages :: 61% increase in traffic and 78% more new visitors (according to Google Analytics) :: Top keyword phrase to site is now “dental software” not the company name
  • 7. www.echampions.co.uk Traffic and conversions – Good examples www.bankfield.net :: New site looks good and professional with clear navigation! :: Social media bookmarks and blog :: Ensure good landing pages for each section with good links :: Keep an eye on the SEO (Titles, h1 tags, spiderable navigation)
  • 8. www.echampions.co.uk Traffic and conversions – Good examples www.ca-ergonomics.co.uk :: WordPress site set up as secondary site :: Doing well for search (including geographical) :: Spotted in Google Analytics: Good traffic for driver section but 100% bounce rate. :: Changed the page slightly, brought the “products” up and made the headers and images links… wait and see… :: Previously changed bounce rate from 60% - 20% on other sections on this site.
  • 9. www.echampions.co.uk Traffic and conversions – Good examples www.comparenumberplates.co.uk :: Different and innovative new site :: Very clean and tidy interface :: Good blog (well integrated?) :: Issues with the wish list and the selling button, I can’t “do” anything…
  • 10. www.echampions.co.uk Google Analytics – Jan event Measure, and actually look at what you have measured so you can react accordingly…
  • 11. www.echampions.co.uk Google Analytics – Good examples, overall :: Almost everyone has Google Analytics installed! :: Lots of business have set up goal(s) :: 29 business are sharing/benchmarking Analytics
  • 12. www.echampions.co.uk Traffic and conversions – Good examples www.ca-ergonomics.co.uk :: WordPress site set up as secondary site :: Doing well for search (including geographical) :: Spotted in Google Analytics: Good traffic for driver section but 100% bounce rate. :: Changed the page slightly, brought the “products” up and made the headers and images links… wait and see… :: Previously changed bounce rate from 60% - 20% on other sections on this site.
  • 13. www.echampions.co.uk Google Analytics – Good examples Nursery decoration store :: Looking at bounce rate by keyword. Found that some keywords for specific product were bouncing, and traffic not actually landing on the expected pages. :: Working on setting up goals (not as straight forward as expected)
  • 14. www.echampions.co.uk Google Analytics – Good examples Fluxedo shirts Quite new site, doing well :: Very low bounce rate < 2% :: Increasing traffic, based on good generic keywords. Company name is no longer the main phrase. :: Need to look at increasing conversions now. (Re- design home + product pages) :: Working on a blog
  • 15. www.echampions.co.uk Optimising for Universal search – Feb event Susan Hallam, optimising for images, news items, PR, social media, video, Google local business centre etc…
  • 16. www.echampions.co.uk Optimising for Universal search – Good examples Wavealchemy Absolute start story of how to start up a business online :: Did press release and got 1000 visitors in a day from it. :: Using Google merchant :: Lots of other exciting and inspirational initiatives!
  • 17. www.echampions.co.uk Optimising for Universal search – Good examples Galeforce multimedia Having a play with Google Merchant. Might still be too early to say too much about the results? Good little success story with Irish customer… Found the site on Google and placed small order. Due to good service came back with a very nice large order. You never know who that new customer could turn into – treat them well!
  • 18. www.echampions.co.uk Optimising for Universal search – Anyone else? Anyone else had a go at optimising for any thing else “universal”??? Good, bad experience?
  • 19. www.echampions.co.uk CMS – March event How do you manage and up-date your web content? How do you choose the right CMS, Open Source or bespoke?
  • 20. www.echampions.co.uk CMS – Good examples C&R Enterprises Having new bespoken e-commerce site :: Improve SEO :: Manage their parts for sale :: Shift some of their e-Bay trading back to own site
  • 21. www.echampions.co.uk CMS – Good examples Hall-fast industrial supplies Having new Magento e-commcer site :: Increase sale! More up-selling and cross-selling :: Improve SEO :: Improved product search and structure of data
  • 22. www.echampions.co.uk CMS – Good examples Mail-order beads Having new bespoke e-commerce site :: Increase sale. More up-selling and cross-selling :: Improve SEO :: Better management of pages and page structure. Going from 400+ static pages to data driven site.
  • 23. www.echampions.co.uk CMS – Good examples 24/7 network radio Moving 8 separate sites into one Joomla site :: Make the radio station make some £ :: Looking at different advertising, paid services options :: Looking to create a community for people buying/selling record
  • 24. www.echampions.co.uk What are the big companies up to Let the big boys pay £ for research and testing, keep an eye on what they do and then pinch the ideas… Cases and figures are from Figaro Digital, Issue Two, 2010
  • 25. www.echampions.co.uk Luxury brands – fashionably late to the e-commerce party 2010 will be the big year, following brands like Chanel Saville Row tailors. 350% increase after re-launch. Offer limited selection online Make it hard to access site. Ring up for “approval”
  • 26. www.echampions.co.uk MVT - multivariate testing BT 37% increase in conversation rate after MVT testing key landing pages SMEs can try this at home! It is free to make a change to your site, don’t be afraid to try different things!
  • 27. www.echampions.co.uk Re-targeting 98% of retail shopping carts are abandoned – this makes re-targeting worth a lot of £! If you do any paid advertisement online think about where the £ are best spend! Measure the effectiveness! 242% increase in return conversions. 6% increase in average shopping cart value
  • 28. www.echampions.co.uk Action points The actions points from the Google Analytics event and from Susan Hallam’s event are crucial, please make sure you have them ticked and sorted! :: Have you got Google Analytics installed, and created goals? :: Have you claimed your name and set up on Google Local Business Centre? :: Have you done your keyword research?
  • 29. www.echampions.co.uk New resources on the web site :: Joomla – how to have a go :: Buyer behaviour influenced by social media :: 20 Social Media strategy tips
  • 30. www.echampions.co.uk Next event Leicester 25 th May, business as usual… Nottingham – no event at Cape