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Google analytics event - Jan 2010
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Google analytics event - Jan 2010

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  • 1.  
  • 2. www.echampions.co.uk This evening The new website By Alistair from Tineke Google Analytics By Jonny Green and Dorte Knights-Branch
  • 3. www.echampions.co.uk Google Analytics – what’s the point? :: FREE and very easy to set up! :: Base decisions on facts and not “I think” :: Use it to test different changes, what works best (converts most?) :: Linked with PPC, manage and monitor your £ spend
  • 4. www.echampions.co.uk Google Analytics :: How to set it up :: How to share your data with us :: How to filter out your internal traffic :: How to set up a goal :: How to set up a funnel :: Which metrics should you look at and how do you respond to them :: Useful extra options?
  • 5. www.echampions.co.uk How to set it up Very quick and easy 1. Register for the account (2 min job) 2. Google gives you a little piece of code 3. Copy and paste the code into your site
  • 6. How to share your data
  • 7. How to filter out your internal traffic
  • 8. How to set up a goal and funnel – Step 1
  • 9. How to set up a goal and funnel – step 2
  • 10. How to monitor downloads You can also use “Event tracking” for this. Maybe be better for video and music downloads for example.
  • 11. Which metrics and how often? :: Have a good proper look once a month at the most important metrics. (When doing changes, check more often) :: Have a more indebt look every 3-6 month, depending on seasonality of your sector. :: Just looking isn’t enough! Act on the stats!
  • 12. Which metrics are important and how do you respond to them? :: Number of visits :: Pages/visit :: Time on site :: New vs. returning
  • 13. Number of visitors, not just about the home page Responding to the stats :: Look at how people are navigating through your site, use: Navigation summary Site overlay :: Revisit your key words and double check your page optimisation
  • 14. Bounce rate, by keyword and by entry page Responding to the stats :: Look at your landing pages for the phrases. It is instantly clear what the page does and where to go next? :: Are you getting bouncing traffic from phrases that are not relevant? :: If using PPC for bouncing phrases, turn it off until you have fixed the problem.
  • 15. Traffic source Responding to the stats :: Are you getting enough organic search traffic? :: Is traffic coming from sites you expect it to come from, ex affiliate sites? :: Can you find other similar sites to get more traffic from? :: Can you spot new geographic markets?
  • 16. www.echampions.co.uk The extra bits to look out for http:// www.youtube.com/watch?v =D4QePIt_TTs http:// www.youtube.com/watch?v =8WUoGWtQyK0 http:// www.youtube.com/watch?v = yvkvMjPJXmM Advanced segments Custom reporting Motion charts Site overlay Benchmarking
  • 17. www.echampions.co.uk 5 action points
    • Ensure Google analytics is set up and tracking
    • Share your Google Analytics data with us
    • Filter out your internal traffic
    • Set up at least one goal
    • Set up at least one funnel
  • 18. Next event www.echampions.co.uk 25 th Feb - Nottingham Cape bar, Hockley 2 nd March – Leicester De Montfort University. Queens Building, Room 1.14 (upstairs)