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Education Marketers Use Lead Quality Scoring to Boost Enrollment and Retention Rates and Reduce Student Loan Defaults
 

Education Marketers Use Lead Quality Scoring to Boost Enrollment and Retention Rates and Reduce Student Loan Defaults

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eBureau announced a new lead quality management solution that schools of all sizes can use to better understand the quality of their leads. This solution identifies and salvages more con-tactable ...

eBureau announced a new lead quality management solution that schools of all sizes can use to better understand the quality of their leads. This solution identifies and salvages more con-tactable leads, provides enhanced demographic and geographic data to further assess lead quality andoffers a web-based reporting suite that evaluates lead sources and offers instant insight into lead source trends.

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    Education Marketers Use Lead Quality Scoring to Boost Enrollment and Retention Rates and Reduce Student Loan Defaults Education Marketers Use Lead Quality Scoring to Boost Enrollment and Retention Rates and Reduce Student Loan Defaults Document Transcript

    • FOR IMMEDIATE RELEASE Media Contact: Anna Haire Marketing Manager annahaire@ebureau.com 320.534.5148 Education Marketers Use Lead Quality Scoring to Boost Enrollment and Retention Rates and Reduce Student Loan Defaults eBureau Scores 30 Million Education Leads Since 2008 Las Vegas, NV — June 9, 2010 — The higher education industry continues to grow at a rapid pace as the state of the economy prompts those with undergraduate degrees or limited education to expand their career skills and possibilities by enrolling in online universities and career colleges. eBureau, a leader in predictive analytics for interactive marketers, has worked with over 40 leading educational institutions and their advertising agencies to maximize new student enrollment and retention rates through proven lead quality scoring solutions that identify which online leads are most likely to ap- ply, enroll and stay enrolled. By focusing cost-per-lead online advertising and recruitment efforts on prospects most likely to stay enrolled and persist through graduation, marketers can address an im- portant concern among schools today - managing student loan default rates. Enrollment in online education schools is expected to grow about 18 percent in 2010, according to Gerry DiGiusto, an analyst with higher education research firm Eduventures (Reuters 2009). To help education marketers maximize this growth, eBureau has developed custom scores that measure the quality of each student lead. To date, eBureau has scored more than 30 million leads for the higher education industry in real-time to help its clients develop cost-effective strategies that maximize their investments in online advertising, including cost-per-lead and display advertising. “Real-time lead quality scoring has proven itself as a valuable tool for education marketers to boost enrollment and retention rates,” said Jeff Liebl, executive vice president, sales and marketing, eBu- reau. “Additionally, by focusing marketing recruitment efforts on those prospects most likely to en- roll and persist through graduation, schools can accomplish another important goal: managing stu- dent loan default rates.” Recently, eBureau announced a new lead quality management solution that schools of all sizes can use to better understand the quality of their leads. This solution identifies and salvages more con- tactable leads, provides enhanced demographic and geographic data to further assess lead quality and
    • offers a web-based reporting suite that evaluates lead sources and offers instant insight into lead source trends. eBureau is among the 220 companies exhibiting at the 2010 Career Colleges Association National Convention in Las Vegas, NV, June 9 - 11. Attendees can stop by booth #218 and learn more about how eBureau’s solutions including eScore for Online Leads and eVerify Phone Contact Score are helping higher education professionals efficiently identify high quality student prospects. # # # About eBureau eBureau helps consumer-facing businesses find their next customer - more cost effectively - through predictive analytics. Its clients span numerous industries, including higher education, financial serv- ices, insurance, automotive, telecommunications and retail. eBureau has designed and built a pat- ented, state-of-the-art data warehouse and real-time predictive scoring system. Since its founding in 2004, the company has received $43 million in funding from its founders: Split Rock Partners, Red- point Ventures, Pinnacle Ventures, and Tenaya Capital. For more information, please visit http://www.ebureau.com.