The Art of Pull
Achieve Career Success with LinkedIn
Brought to you by,
Tracy Brisson | Founder & CEO of The Opportunities...
What is LinkedIn?
• A Database
• A Social Network
• A Business Network
• Content Management System (CMS)
_________________...
LinkedIn Facts
• 80 Million Members
• Presence in Over 200
Countries
• Growing at 100,000
Users/Day
• 2,500 Connections
Fo...
Connections Matter
Six Degrees of Separation
• Success Comes in Numbers
• 6 Connections = No Results
• 100 Connections = J...
Power of LinkedIn as a Database
Deep Nishar, Vice President of User Experience builds
“data maps” that will be used to hel...
COMPLETE YOUR PROFILE
Present a Consistent Image
• Profile Photo
– Professional
– Close Up
– Consistent Across All
Online Channels
Footnote: Lea...
Current Position/Headline/Industry
• Current Position
• Headline
• Industry
Past Positions
Experience
• What previous work
experience should be
highlighted on your LinkedIn
Profile?
• How do I incre...
Education
Connect with Your Past
• High School
• College
• Higher Education
• Clubs, Sports, etc…
Summary
Personal Branding Statement
• Who are you?
• Personality
• Strengths
• Accomplishments
• Goals
• Define Your Value...
Specialties
Adjectives
• Describe Your Strengths
• Name Specific Applications
• Use Full Names and
Abbreviations to ensure...
Recommendations
Minimum of 3 Endorsements
• Employer
• Professor
• Mentor
• Co-Worker
• Peer
Tip: You must give recommenda...
Other Profile Features
Applications
• Box.Net
• Amazon.com
• SlideShare
• Events
• Tweets and Blog
More About You
• Web Pr...
LinkedIn New Features
• Publications
• Certifications
• Skills
• Languages
• Patents
HOW TO USE THE LINKEDIN DATABASE TO
RESEARCH COMPANIES, OPPORTUNITIES
AND POTENTIAL COLLEAGUES
Preparation
• Collecting your offline network online
• Creating a “List of 20”
• Drafting great introductions
Research
• People
• Groups
• Companies
• Jobs
• Answers
• Who works in your career
field? How did they get
there?
• Who is...
HOW TO CONTRIBUTE TO GROUP DISCUSSIONS
AND EXPAND YOUR NETWORK
LinkedIn Groups
An Introduction
• Over 650,000 Groups
• Discussions
• Post Links
• Job Board
• 50 Group Limit
• Display Lo...
I’m On LinkedIn | Now What?
Quote (p. 83)
“Groups will help you increase your
search and searchability (ability to
“find a...
Join Groups
How To Choose
• Field/Industry
• Peers/Target Audience
• Active Discussions
Participate
Add Value to the Discussion
• Propose Questions/Topics
• Input Your Point of View
• Link to Personal Blog
• Co...
HOW TO USE LINKEDIN’S FEATURES
FOR FREE
Promote, Research, and Engage
• Test your profile’s search results regularly
• Conduct careful and thorough research on
pe...
QUESTIONS?
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The Art of Pull: Achieve Career Success with LinkedIn

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The Art of Pull
Achieve Career Success with LinkedIn
November 16, 7:00PM

Brought to you by:
Tracy Brisson, Founder & CEO of The Opportunities Project
Keith Petri, Founder & CEO of eBranding Me

The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings.

The Art of Pull seminar series will host its second event on November 16th, at 7:00PM at the SLC Conference Center in Midtown, NYC. The second seminar, Achieve Career Success with LinkedIn, will focus on how to best utilize one’s profile on the online professional networking website. Topics discussed will include
· how to create a successful profile
· how to use the LinkedIn database to research companies, opportunities, and potential colleagues
· how to contribute to group discussions and expand your network
· how to use LinkedIn’s advanced features for free

Published in: Education, Technology, Business
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Transcript of "The Art of Pull: Achieve Career Success with LinkedIn"

  1. 1. The Art of Pull Achieve Career Success with LinkedIn Brought to you by, Tracy Brisson | Founder & CEO of The Opportunities Project Keith Petri | Founder & CEO of eBranding Me
  2. 2. What is LinkedIn? • A Database • A Social Network • A Business Network • Content Management System (CMS) _____________________ • A Professional Network Footnote: LinkedIn Introduction Video
  3. 3. LinkedIn Facts • 80 Million Members • Presence in Over 200 Countries • Growing at 100,000 Users/Day • 2,500 Connections Formed a Minute
  4. 4. Connections Matter Six Degrees of Separation • Success Comes in Numbers • 6 Connections = No Results • 100 Connections = JOB! Footnote: You are 40% more likely to appear in search results with a 100% complete profile.
  5. 5. Power of LinkedIn as a Database Deep Nishar, Vice President of User Experience builds “data maps” that will be used to help people with their careers Examples • If you aim to be a chief financial officer of a 5,000-person company, you need to get an M.B.A. within nine years of starting work. • Graduate from college with a physics degree and there is a 22% chance you'll be a software engineer in two years. • Job switching almost doubled between 1970 and 2000, to 3.1 jobs a decade • “Proven track record" is an overused phrase • Chief executives tend to have short names--like Jack, Amir and Boris. Source: Forbes Magazine
  6. 6. COMPLETE YOUR PROFILE
  7. 7. Present a Consistent Image • Profile Photo – Professional – Close Up – Consistent Across All Online Channels Footnote: Learn How To Present a Consistent Image Online
  8. 8. Current Position/Headline/Industry • Current Position • Headline • Industry
  9. 9. Past Positions Experience • What previous work experience should be highlighted on your LinkedIn Profile? • How do I increase my chances of being found on LinkedIn searches? • Minimum of two positions are needed for complete profile.
  10. 10. Education Connect with Your Past • High School • College • Higher Education • Clubs, Sports, etc…
  11. 11. Summary Personal Branding Statement • Who are you? • Personality • Strengths • Accomplishments • Goals • Define Your Values • Passion • Add Value to an Organization Footnote: Joshua Waldman: Personal Branding for Job Search Success
  12. 12. Specialties Adjectives • Describe Your Strengths • Name Specific Applications • Use Full Names and Abbreviations to ensure proper Indexing (SEO) Google Keyword Generator Footnote: Google Keyword Generator
  13. 13. Recommendations Minimum of 3 Endorsements • Employer • Professor • Mentor • Co-Worker • Peer Tip: You must give recommendations if you hope to receive recommendations!
  14. 14. Other Profile Features Applications • Box.Net • Amazon.com • SlideShare • Events • Tweets and Blog More About You • Web Presence • Unique URL • Interests • Contact Preferences (guide only)
  15. 15. LinkedIn New Features • Publications • Certifications • Skills • Languages • Patents
  16. 16. HOW TO USE THE LINKEDIN DATABASE TO RESEARCH COMPANIES, OPPORTUNITIES AND POTENTIAL COLLEAGUES
  17. 17. Preparation • Collecting your offline network online • Creating a “List of 20” • Drafting great introductions
  18. 18. Research • People • Groups • Companies • Jobs • Answers • Who works in your career field? How did they get there? • Who is active in your industry? • What are the smaller companies in your industry? • Who is hiring? • Where can my expertise be served best?
  19. 19. HOW TO CONTRIBUTE TO GROUP DISCUSSIONS AND EXPAND YOUR NETWORK
  20. 20. LinkedIn Groups An Introduction • Over 650,000 Groups • Discussions • Post Links • Job Board • 50 Group Limit • Display Logo on Profile How To Use LinkedIn Groups • Build Connections • Brand Yourself • Share Content • Influential Members • Follow Users • Send Messages Footnote: Learn more about LinkedIn Groups by watching this introduction video.
  21. 21. I’m On LinkedIn | Now What? Quote (p. 83) “Groups will help you increase your search and searchability (ability to “find and be found”) with those Group members, and enable you to be involved in relevant discussions.” - Jason Alba Quote (p. 87) “Administering a LinkedIn Group is a terrific way to subtly raise awareness of yourself.” - Christine Pilch Co-Owner of Grow My Company and co-author of “Understanding Brand Strategies: The Professional Service Firm’s Guide to Growth.” Tip: 10 LinkedIn Groups Every Job Seeker Should Join
  22. 22. Join Groups How To Choose • Field/Industry • Peers/Target Audience • Active Discussions
  23. 23. Participate Add Value to the Discussion • Propose Questions/Topics • Input Your Point of View • Link to Personal Blog • Connect with Other Members
  24. 24. HOW TO USE LINKEDIN’S FEATURES FOR FREE
  25. 25. Promote, Research, and Engage • Test your profile’s search results regularly • Conduct careful and thorough research on people who you’d like to meet • Join groups strategically- able to email and see full profiles of group members for free
  26. 26. QUESTIONS?

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