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The Art of Pull: Achieve Career Success with LinkedIn

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The Art of Pull …

The Art of Pull
Achieve Career Success with LinkedIn
November 16, 7:00PM

Brought to you by:
Tracy Brisson, Founder & CEO of The Opportunities Project
Keith Petri, Founder & CEO of eBranding Me

The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings.

The Art of Pull seminar series will host its second event on November 16th, at 7:00PM at the SLC Conference Center in Midtown, NYC. The second seminar, Achieve Career Success with LinkedIn, will focus on how to best utilize one’s profile on the online professional networking website. Topics discussed will include
· how to create a successful profile
· how to use the LinkedIn database to research companies, opportunities, and potential colleagues
· how to contribute to group discussions and expand your network
· how to use LinkedIn’s advanced features for free

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  • 1. The Art of Pull
    Achieve Career Success with LinkedIn
    Brought to you by,
    Tracy Brisson | Founder & CEO of The Opportunities Project
    Keith Petri | Founder & CEO of eBranding Me
  • 2. What is LinkedIn?
    A Database
    A Social Network
    A Business Network
    Content Management System (CMS)
    _____________________
    A Professional Network
    Footnote: LinkedIn Introduction Video
  • 3. LinkedIn Facts
    80 Million Members
    Presence in Over 200 Countries
    Growing at 100,000 Users/Day
    2,500 Connections Formed a Minute
  • 4. Connections Matter
    Six Degrees of Separation
    Success Comes in Numbers
    6 Connections = No Results
    100 Connections = JOB!
    Footnote: You are 40% more likely to appear in search results with a 100% complete profile.
  • 5. Power of LinkedIn as a Database
    Deep Nishar, Vice President of User Experience builds “data maps” that will be used to help people with their careers
    Examples
    If you aim to be a chief financial officer of a 5,000-person company, you need to get an M.B.A. within nine years of starting work.
    Graduate from college with a physics degree and there is a 22% chance you'll be a software engineer in two years.
    Job switching almost doubled between 1970 and 2000, to 3.1 jobs a decade
    “Proven track record" is an overused phrase
    Chief executives tend to have short names--like Jack, Amir and Boris.
    Source: Forbes Magazine
  • 6. Complete Your profile
  • 7. Present a Consistent Image
    Profile Photo
    Professional
    Close Up
    Consistent Across All Online Channels
    Footnote: Learn How To Present a Consistent Image Online
  • 8. Current Position/Headline/Industry
    Current Position
    Headline
    Industry
  • 9. Past Positions
    Experience
    What previous work experience should be highlighted on your LinkedIn Profile?
    How do I increase my chances of being found on LinkedIn searches?
    Minimum of two positions are needed for complete profile.
  • 10. Education
    Connect with Your Past
    High School
    College
    Higher Education
    Clubs, Sports, etc…
  • 11. Summary
    Personal Branding Statement
    Who are you?
    Personality
    Strengths
    Accomplishments
    Goals
    Define Your Values
    Passion
    Add Value to an Organization
    Footnote: Joshua Waldman: Personal Branding for Job Search Success
  • 12. Specialties
    Adjectives
    Describe Your Strengths
    Name Specific Applications
    Use Full Names and Abbreviations to ensure proper Indexing (SEO)
    Google Keyword Generator
    Footnote: Google Keyword Generator
  • 13. Recommendations
    Minimum of 3 Endorsements
    Employer
    Professor
    Mentor
    Co-Worker
    Peer
    Tip: You must give recommendations if you hope to receive recommendations!
  • 14. Other Profile Features
    Applications
    Box.Net
    Amazon.com
    SlideShare
    Events
    Tweets and Blog
    More About You
    Web Presence
    Unique URL
    Interests
    Contact Preferences
    (guide only)
  • 15. LinkedIn New Features
    Publications
    Certifications
    Skills
    Languages
    Patents
  • 16. How to use the linkedin database to research companies, opportunities and potential colleagues
  • 17. Preparation
    Collecting your offline network online
    Creating a “List of 20”
    Drafting great introductions
  • 18. Research
    People
    Groups
    Companies
    Jobs
    Answers
    Who works in your career field? How did they get there?
    Who is active in your industry?
    What are the smaller companies in your industry?
    Who is hiring?
    Where can my expertise be served best?
  • 19. How to contribute to group discussions and expand your network
  • 20. LinkedIn Groups
    An Introduction
    Over 650,000 Groups
    Discussions
    Post Links
    Job Board
    50 Group Limit
    Display Logo on Profile
    How To Use LinkedIn Groups
    Build Connections
    Brand Yourself
    Share Content
    Influential Members
    Follow Users
    Send Messages
    Footnote: Learn more about LinkedIn Groups by watching this introduction video.
  • 21. I’m On LinkedIn | Now What?
    Quote (p. 83)
    “Groups will help you increase your search and searchability (ability to “find and be found”) with those Group members, and enable you to be involved in relevant discussions.”
    - Jason Alba
    Quote (p. 87)
    “Administering a LinkedIn Group is a terrific way to subtly raise awareness of yourself.”
    • Christine Pilch
    Co-Owner of Grow My Company and co-author of “Understanding Brand Strategies: The Professional Service Firm’s Guide to Growth.”
    Tip: 10 LinkedIn Groups Every Job Seeker Should Join
  • 22. Join Groups
    How To Choose
    Field/Industry
    Peers/Target Audience
    Active Discussions
  • 23. Participate
    Add Value to the Discussion
    Propose Questions/Topics
    Input Your Point of View
    Link to Personal Blog
    Connect with Other Members
  • 24. How to use linkedin’s features for free
  • 25. Promote, Research, and Engage
    Test your profile’s search results regularly
    Conduct careful and thorough research on people who you’d like to meet
    Join groups strategically- able to email and see full profiles of group members for free
  • 26. QUESTIONS?