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The Art of Pull: Achieve Career Success with LinkedIn

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The Art of Pull...

The Art of Pull
Achieve Career Success with LinkedIn
November 16, 7:00PM

Brought to you by:
Tracy Brisson, Founder & CEO of The Opportunities Project
Keith Petri, Founder & CEO of eBranding Me

The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar will focus on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings.

The Art of Pull seminar series will host its second event on November 16th, at 7:00PM at the SLC Conference Center in Midtown, NYC. The second seminar, Achieve Career Success with LinkedIn, will focus on how to best utilize one’s profile on the online professional networking website. Topics discussed will include
· how to create a successful profile
· how to use the LinkedIn database to research companies, opportunities, and potential colleagues
· how to contribute to group discussions and expand your network
· how to use LinkedIn’s advanced features for free

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    The Art of Pull: Achieve Career Success with LinkedIn The Art of Pull: Achieve Career Success with LinkedIn Presentation Transcript

    • The Art of Pull
      Achieve Career Success with LinkedIn
      Brought to you by,
      Tracy Brisson | Founder & CEO of The Opportunities Project
      Keith Petri | Founder & CEO of eBranding Me
    • What is LinkedIn?
      A Database
      A Social Network
      A Business Network
      Content Management System (CMS)
      _____________________
      A Professional Network
      Footnote: LinkedIn Introduction Video
    • LinkedIn Facts
      80 Million Members
      Presence in Over 200 Countries
      Growing at 100,000 Users/Day
      2,500 Connections Formed a Minute
    • Connections Matter
      Six Degrees of Separation
      Success Comes in Numbers
      6 Connections = No Results
      100 Connections = JOB!
      Footnote: You are 40% more likely to appear in search results with a 100% complete profile.
    • Power of LinkedIn as a Database
      Deep Nishar, Vice President of User Experience builds “data maps” that will be used to help people with their careers
      Examples
      If you aim to be a chief financial officer of a 5,000-person company, you need to get an M.B.A. within nine years of starting work.
      Graduate from college with a physics degree and there is a 22% chance you'll be a software engineer in two years.
      Job switching almost doubled between 1970 and 2000, to 3.1 jobs a decade
      “Proven track record" is an overused phrase
      Chief executives tend to have short names--like Jack, Amir and Boris.
      Source: Forbes Magazine
    • Complete Your profile
    • Present a Consistent Image
      Profile Photo
      Professional
      Close Up
      Consistent Across All Online Channels
      Footnote: Learn How To Present a Consistent Image Online
    • Current Position/Headline/Industry
      Current Position
      Headline
      Industry
    • Past Positions
      Experience
      What previous work experience should be highlighted on your LinkedIn Profile?
      How do I increase my chances of being found on LinkedIn searches?
      Minimum of two positions are needed for complete profile.
    • Education
      Connect with Your Past
      High School
      College
      Higher Education
      Clubs, Sports, etc…
    • Summary
      Personal Branding Statement
      Who are you?
      Personality
      Strengths
      Accomplishments
      Goals
      Define Your Values
      Passion
      Add Value to an Organization
      Footnote: Joshua Waldman: Personal Branding for Job Search Success
    • Specialties
      Adjectives
      Describe Your Strengths
      Name Specific Applications
      Use Full Names and Abbreviations to ensure proper Indexing (SEO)
      Google Keyword Generator
      Footnote: Google Keyword Generator
    • Recommendations
      Minimum of 3 Endorsements
      Employer
      Professor
      Mentor
      Co-Worker
      Peer
      Tip: You must give recommendations if you hope to receive recommendations!
    • Other Profile Features
      Applications
      Box.Net
      Amazon.com
      SlideShare
      Events
      Tweets and Blog
      More About You
      Web Presence
      Unique URL
      Interests
      Contact Preferences
      (guide only)
    • LinkedIn New Features
      Publications
      Certifications
      Skills
      Languages
      Patents
    • How to use the linkedin database to research companies, opportunities and potential colleagues
    • Preparation
      Collecting your offline network online
      Creating a “List of 20”
      Drafting great introductions
    • Research
      People
      Groups
      Companies
      Jobs
      Answers
      Who works in your career field? How did they get there?
      Who is active in your industry?
      What are the smaller companies in your industry?
      Who is hiring?
      Where can my expertise be served best?
    • How to contribute to group discussions and expand your network
    • LinkedIn Groups
      An Introduction
      Over 650,000 Groups
      Discussions
      Post Links
      Job Board
      50 Group Limit
      Display Logo on Profile
      How To Use LinkedIn Groups
      Build Connections
      Brand Yourself
      Share Content
      Influential Members
      Follow Users
      Send Messages
      Footnote: Learn more about LinkedIn Groups by watching this introduction video.
    • I’m On LinkedIn | Now What?
      Quote (p. 83)
      “Groups will help you increase your search and searchability (ability to “find and be found”) with those Group members, and enable you to be involved in relevant discussions.”
      - Jason Alba
      Quote (p. 87)
      “Administering a LinkedIn Group is a terrific way to subtly raise awareness of yourself.”
      • Christine Pilch
      Co-Owner of Grow My Company and co-author of “Understanding Brand Strategies: The Professional Service Firm’s Guide to Growth.”
      Tip: 10 LinkedIn Groups Every Job Seeker Should Join
    • Join Groups
      How To Choose
      Field/Industry
      Peers/Target Audience
      Active Discussions
    • Participate
      Add Value to the Discussion
      Propose Questions/Topics
      Input Your Point of View
      Link to Personal Blog
      Connect with Other Members
    • How to use linkedin’s features for free
    • Promote, Research, and Engage
      Test your profile’s search results regularly
      Conduct careful and thorough research on people who you’d like to meet
      Join groups strategically- able to email and see full profiles of group members for free
    • QUESTIONS?