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A DIY Guide to The Most Valuable Persona.
How much money are you leaving on the table by targeting the wrong customer? How well are you managing your customer acquisition? Is your customer strategy steering the business well? Are you maximizing your profit pool?
Starting, growing, surviving, and thriving customer strategies is a matter of navigating through your customer portfolio and steering in the right direction of your most valuable customers.
eBoost Consulting’s persona development process is an intensive 4-6 week engagement. In August Brown Bag webinar, we teach SMBs how to run through a DIY customer audit. You’ll learn:
•How to separate assumptions from facts.
•How to determine what customers matter to your business (and which ones don’t)
•How large your competitive advantage is.
•How to transfer these insights to your 2011 marketing plan.