Seo toolkit (v1.1)

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The New SEO Tool Kit.
Presented by Matt Reilly

Over the years, search engine optimization has dramatically evolved as users demand greater relevance in search results. For the Search Engine Optimist, this change has resulted in increasingly complex responsibilities requiring profound technical expertise and a diverse skillset. As SEO begins yet another chapter in its evolution with the addition of social signals, SEOers look toward tools to cut through the complexity. In this webinar, we will:

- Identify the key factors that add to SEOs complexity
- Review new tools that allow SEO’s to work effectively
- Discuss actionable strategies for implementing your toolkit

Voltaire said, “With great power comes great responsibility.” I say, “With great responsibility comes great tools that allow you to do a killer job and still leave work at a reasonable hour.”

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  • Bringing content back to your site
  • More consumable information
  • In 2009-2010 someone finally said ok enough is enough, its not about quanity, its able quality. This is also where you see the panda update.
  • Having quality information on your site and spoon feeding it to consumers through different channels
  • It’s like math, it builds on itself. Even though some of these tactics are obsolete, many of them remain. It’s more of a building process than a replacing
  • I did not even mention monitoring- as an agency we need to provide proof of all this data to our clients, and as an in-house you need to give this to whomever you are accountable to
  • So what is the time constrained, resource strapped SEO to do?
  • So this is where we begin to use tools. You wouldn’t believe how long it took my to build this toolkit on the right…it was a true test of my spacial abilities.
  • First and foremost, OSE I use this on a daily basis and would be lost without it.
  • You can do link research as well.Link management- track link requests and see when they go liveMonitor your keyword rankings in the serps
  • No brainer, beyond just sheer traffic reporting, it allows you to understand conversion data. Are our keywords sending traffic that makes us money? I can optimize and rank all day long for “taco flavored kisses”, but it doesn’t mean that the people who find me through that word will convert to paying customers.
  • Campaign monitoring :Monitor for specific mentions of your brand or keywordsTop level social metrics: Things like Follower growth, top followers, most influential mentions,
  • Where as hootsuite is very top level data, export.ly allows you to search social profiles and gets extremely granular in the dataFacebook:Fan activity over time, engagement by type of posts (status, links, photos, videos), top posts by number of comments, top commenters, top commenters by number of likes. Twitter: top time zones (know when to post for max engagement), Most followed users, Most active usersReally allows for structure in your social outreach
  • So export.ly allows you to search through profiles, but what if you don’t know everyone who you compete against? Rowfeeder allow you to monitor instances of a particular keyword. Where people talking about kitchen design are most active, see who are the most followed users, Learn the top keyword associated with kitchen design, and the potenail impressions by psoter.
  • Search through twitter bios by tweets, friends, followers, days old and even has a proprietary “wonk score”
  • Bookmarklet that allows you, within the browser to find an email address on a page, choose from message templates that you have preconstrcuted, tweek the message, and monitor status of emails
  • For my local clients.. Hit close to home to end this
  • Citations are the “links” of local search. Anytime that your busines name address and phone number is listed. Whitespark allows you to enter the numbrer and find mentoins and allows you to see what is already aout there and are there any incorrect listings and clean up the information. You can allos pull in informaoitn for compeittors to see where they have citatoins that you don’t and you can get them Consistency accuracy and quanityt builds authority
  • Oh yeah, did I mention that you can export all of the info from these tools to excel and use it to come up with some really amazing data.
  • For my local clients.. Hit close to home to end this
  • For my local clients.. Hit close to home to end this
  • Seo toolkit (v1.1)

    1. 1.
    2. 2. The New SEO Toolkit<br />Overview<br />How did we get to the point of needing a toolkit…?<br />What should we pack?<br />How the heck do we use these?<br />
    3. 3. The New SEO Toolkit<br />Overview<br />How did we get to the point of needing a toolkit…?<br />What should we pack?<br />How the heck do we use these?<br />
    4. 4. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    5. 5. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    6. 6. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    7. 7. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    8. 8. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    9. 9. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    10. 10. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    11. 11. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    12. 12. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    13. 13. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    14. 14. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    15. 15. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Onsite Optimization<br />
    16. 16. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />External Links<br />
    17. 17. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Content<br />
    18. 18. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Social Sharing<br />Usability<br />Analytic Performance<br />
    19. 19. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Content<br />Onsite Optimization<br />External Links<br />Social Sharing<br />Usability<br />Analytic Performance<br />
    20. 20. The New SEO Toolkit<br />SEO Timeline <br />Quality<br />Content<br />(Panda)<br />Title Optimization<br />alphabetical listings<br />Reciprocal &<br />Paid Links <br />Onsite <br />Blogging<br />Meta Tags<br />2009<br />1997<br />2005<br />2011<br />2001<br />1995<br />1999<br />2010<br />2003<br />2007<br />Portal Sites<br />Linking to <br />Home page<br />Keyword Stuffing<br />Article <br />Submissions<br />Linkbait,<br />Infographics,<br />Widgets<br />Social <br />Signals<br />Monitoring <br />Content<br />Onsite Optimization<br />External Links<br />Social Sharing<br />Usability<br />Analytic Performance<br />
    21. 21. The New SEO Toolkit<br />Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/<br />
    22. 22. The New SEO Toolkit<br />
    23. 23. The New SEO Toolkit<br />SEO Toolkit<br />
    24. 24. The New SEO Toolkit<br />Overview<br />How did we get to the point of needing a toolkit…?<br />What should we pack?<br />How the heck do we use these?<br />
    25. 25. The New SEO Toolkit<br />Open <br />Site Explorer by SEOMOZ.org<br />SEO Toolkit<br />Display Link Profile<br />View Anchor Text<br />Competitor Research<br />Social Data<br />Link Reclamation<br />
    26. 26. The New SEO Toolkit<br />Raven<br />Tools<br />SEO Toolkit<br />Link & Keyword <br />Management<br />Client Reporting <br />
    27. 27. The New SEO Toolkit<br />Google<br />Analytics<br />SEO Toolkit<br />Traffic Reporting<br />Keyword<br />Conversion Tracking<br />
    28. 28. The New SEO Toolkit<br />HootSuite<br />SEO Toolkit<br />Twitter and Facebook <br />Campaign Monitoring<br />Top Level Social Metrics<br />
    29. 29. The New SEO Toolkit<br />“BillMyParents”<br />SEO Toolkit<br />Granular Social Following Data<br />Competitor Analysis<br />Social Outreach<br />
    30. 30. The New SEO Toolkit<br />“Kitchen Design”<br />SEO Toolkit<br />Granular Social Keyword Data<br />Social Outreach<br />
    31. 31. The New SEO Toolkit<br />Followerwonk<br />“Kitchen Designer”<br />SEO Toolkit<br />Search Twitter Bios<br />Social Outreach<br />
    32. 32. The New SEO Toolkit<br />SEO Toolkit<br />Optimize Social <br />Outreach<br />
    33. 33. The New SEO Toolkit<br />SEO Toolkit<br />Review Local <br />Listings<br /> Find <br />“what’s missing”<br />
    34. 34. The New SEO Toolkit<br />SEO Toolkit<br />Search Current<br />Citation Consistency<br />Competitor Research<br />
    35. 35. The New SEO Toolkit<br />Advanced Users: Export to Excel <br />SEO Toolkit<br />
    36. 36. The New SEO Toolkit<br />Overview<br />How did we get to the point of needing a toolkit…?<br />What should we pack?<br />How the heck do we use these?<br />
    37. 37. The New SEO Toolkit<br />Action Plan: (local)<br />SEO Toolkit<br />
    38. 38. The New SEO Toolkit<br />Action Plan:<br />SEO Toolkit<br />
    39. 39. The New SEO Toolkit<br />Thanks <br />SEO Toolkit<br />Email: matt.reilly@eboostconsulting.com<br />Twitter: @aspiretomatter<br />

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