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Scale Your Digital Marketing with Display Advertising
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Scale Your Digital Marketing with Display Advertising

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Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push …

Google, Yahoo, Microsoft, and AOL are becoming one-stop shops for advertisers by building up ad networks with targeting and tracking capabilities. If you haven’t noticed, Google is making a big push for display advertising on the Google Content Network, the next big revenue driver for the company with a $160B market cap.

Online display advertising is expected to increase from $8.5B this year to $15B in 2014. So should you be a part of it?

With most online marketing budgets going towards search, why should you reallocate or add more budget for display advertising? In July’s Brown Bag Webinar you’ll learn:

• I don’t click on banner ads so why should I expect my customers to?
• What are the opportunities with display advertising?
• How does display advertising effect paid search and SEO? (it does)
• What are the performance expectations for different targeting and creative options?
• What tools can I use to begin planning which networks and publishers I should advertise on?

Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick oversees millions of dollars in digital media buy spend for clients executing branding and performance driven strategies.

Published in: Business

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Transcript

  • 1.  
  • 2. Click Here! Scale Your Digital Marketing with Display Advertising
  • 3. what why how q&a agenda
  • 4. Click Here! Scale Your Digital Marketing with Display Advertising
  • 5.  
  • 6.  
  • 7. US Internet Advertising Spending
  • 8. Display Growing Faster Than Category
  • 9. maxing out ppc and seo results scale improved targeting improved measurement Why is display growing? Improved measurement network consolidation
  • 10.  
  • 11.  
  • 12. [ad]
  • 13.  
  • 14. [ad] A D V E R T I S E R P U B L I S H E R
  • 15. [ad] A D V E R T I S E R P U B L I S H E R S agency / services firm ad network
  • 16.  
  • 17. self directed optimization team
  • 18. self directed no service optimization team account exec
  • 19. self directed no service no spend minimums optimization team account exec > $10,000 / month
  • 20. self directed no service no spend minimums publisher transparency optimization team account exec > $10,000 / month no transparency
  • 21. self directed no service no spend minimums publisher transparency cpc, cpm & cpa optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa
  • 22. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting
  • 23. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting set measurement optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting flexible measurement
  • 24. geographic demographic contextual behavioral targeting Improved measurement retargeting
  • 25.  
  • 26. geographic demographic contextual behavioral targeting Improved measurement retargeting
  • 27. click conversion tracking
  • 28.  
  • 29.  
  • 30. [ad]
  • 31. [ad]
  • 32. [ad] success!
  • 33. click conversion view through conversion targeting
  • 34.  
  • 35.  
  • 36. [ad]
  • 37. [ad]
  • 38. [ad] success!
  • 39. click conversion view through conversion targeting
  • 40. media buy performance Source: DoubleClick
  • 41. display advertising lifts search (22%) Source: Specific Media
  • 42. Source: Specific Media media buys (display) lift search
  • 43. test on the Google display network media planning tools (i.e. Quantcast) talk to ad networks creatives and landing pages getting started Improved measurement tracking
  • 44. Click Here! Scale Your Digital Marketing with Display Advertising
  • 45. maxing out ppc and seo results scale improved targeting improved measurement Why is display growing? Improved measurement network consolidation
  • 46.  
  • 47. [ad] A D V E R T I S E R P U B L I S H E R S agency / services firm ad network
  • 48. geographic demographic contextual behavioral targeting Improved measurement retargeting
  • 49. click conversion view through conversion targeting
  • 50. display advertising lifts search (22%) Source: Specific Media
  • 51.  
  • 52. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting set measurement optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting flexible measurement
  • 53. test on the Google display network media planning tools (i.e. Quantcast) talk to ad networks creatives and landing pages getting started Improved measurement tracking
  • 54. questions? nick urbani 619.567.3493 [email_address]

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