0
 
Building an SEO Foundation: A Corporate Marketer’s Checklist
On-Site Factors
Negative  On-Site Factors
Domain & Server Factors
Off-Site Factors
Competitor Snapshot
On-Site Factors
URLs http://www.example.com/cgi-bin/gen.pl?id=4&view=basic http://www.example.com/categorykeyword/ keyword-keyword
Titles
 
Titles Not unique. Keyword stuffing. All unique. Well researched keywords <66 characters.
Meta Description Not unique. Keyword stuffing. Unique. Relevant. Increases click through rate (CTR).
Navigation & Architecture Images or Flash. No theming. HTML. Good theming. User-friendly.
Pages (#) Too few pages. Above average # of pages. Fresh content regularly.
Copy < 250 words per page. Lacking unique keywords per page. 250+ words per page. 600-800+ for articles, services, etc. St...
Robots.TXT
 
Robots.TXT No robots.txt file found. File with location of sitemap and disallowed pages you don’t want in search results.
404 Page No custom 404 page. Custom page with main site template with regular navigation and an error message.
 
Canonical URL Multiple versions of home page URL. (w/ www’s, w/o www’s, .com/index.html, .com, etc) One default version of...
Headers No use of header tags. Main headers in H1 tags. Sub-heads in H2, H3, etc.  Use of targeted keywords.
Images No alt text. Irrelevant file names. Alt text and file names that are descriptive and contain keywords.
XML & HTML Sitemap No XML or HTML sitemap found. Located at *.com/sitemap.xml. Up to date and submitted to Google, Yahoo, ...
Breadcrumbs
 
Breadcrumbs Not found. Logical with keyword rich anchor text.
Internal Linking No internal links. Adequate use of internal linking with keyword rich anchor text.
Negative  On-Site Factors
Negative  On-Site Factors hidden text
Negative  On-Site Factors hidden text excessive flash
Negative  On-Site Factors hidden text excessive flash excessive images
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing duplic...
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing duplic...
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing duplic...
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing duplic...
Negative  On-Site Factors hidden text excessive flash excessive images irrelevant or bad  outlinks keyword stuffing duplic...
Domain & Server Factors
Registration Date  http://www.dnsstuff.com/tnonools   < 1-2 years. Older than competitors. > 5 years
<ul><ul><li>IP Blacklist  http://www.mxtoolbox.com/blacklists.aspx   </li></ul></ul>Found. None found.
Server Response Time  http://www.websitepulse.com/help/testtools.website-test.html   Slower than your competitors. Finger ...
Off-Site Factors
Google Page Rank (Home Page) 0 6+ 4
Google Page Rank (Ave. Top 10 Pages) 0 5+ 3
External Links 0 > competitor
Unique Linking Domains All links coming from a few domains. Average 1-5 external links for 1 unique linking domain.
Indexed Pages (G, Y, & B) 0 pages indexed. 100% of pages indexed in all 3 search engines.
G, Y, & B Webmaster Tools? Not registered. Registered.
Competitor Snapshot
domain authority
 
domain authority page rank
domain authority page rank ave. page rank
domain authority page rank ave. page rank age of domain
domain authority page rank ave. page rank age of domain links
domain authority page rank ave. page rank age of domain links indexed pages
questions? nick urbani 619.567.3493 [email_address]
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Building an SEO Foundation - A Corporate Marketer's Checklist

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When’s the last time you did a complete diagnosis of your site’s SEO health?

Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.

You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors

Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.

Published in: Business, Technology, Design
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  • All relative
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • All relative
  • Compare to competition
  • Compare to competition
  • Compare to competition. Check 3 rd party like open site explorer &amp; google and yahoo site explorer
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Transcript of "Building an SEO Foundation - A Corporate Marketer's Checklist"

    1. 2. Building an SEO Foundation: A Corporate Marketer’s Checklist
    2. 3. On-Site Factors
    3. 4. Negative On-Site Factors
    4. 5. Domain & Server Factors
    5. 6. Off-Site Factors
    6. 7. Competitor Snapshot
    7. 8. On-Site Factors
    8. 9. URLs http://www.example.com/cgi-bin/gen.pl?id=4&view=basic http://www.example.com/categorykeyword/ keyword-keyword
    9. 10. Titles
    10. 12. Titles Not unique. Keyword stuffing. All unique. Well researched keywords <66 characters.
    11. 13. Meta Description Not unique. Keyword stuffing. Unique. Relevant. Increases click through rate (CTR).
    12. 14. Navigation & Architecture Images or Flash. No theming. HTML. Good theming. User-friendly.
    13. 15. Pages (#) Too few pages. Above average # of pages. Fresh content regularly.
    14. 16. Copy < 250 words per page. Lacking unique keywords per page. 250+ words per page. 600-800+ for articles, services, etc. Strategic use of keywords.
    15. 17. Robots.TXT
    16. 19. Robots.TXT No robots.txt file found. File with location of sitemap and disallowed pages you don’t want in search results.
    17. 20. 404 Page No custom 404 page. Custom page with main site template with regular navigation and an error message.
    18. 22. Canonical URL Multiple versions of home page URL. (w/ www’s, w/o www’s, .com/index.html, .com, etc) One default version of home page URL . Preferably http://www.site.com.
    19. 23. Headers No use of header tags. Main headers in H1 tags. Sub-heads in H2, H3, etc. Use of targeted keywords.
    20. 24. Images No alt text. Irrelevant file names. Alt text and file names that are descriptive and contain keywords.
    21. 25. XML & HTML Sitemap No XML or HTML sitemap found. Located at *.com/sitemap.xml. Up to date and submitted to Google, Yahoo, and Bing webmaster tool platforms.
    22. 26. Breadcrumbs
    23. 28. Breadcrumbs Not found. Logical with keyword rich anchor text.
    24. 29. Internal Linking No internal links. Adequate use of internal linking with keyword rich anchor text.
    25. 30. Negative On-Site Factors
    26. 31. Negative On-Site Factors hidden text
    27. 32. Negative On-Site Factors hidden text excessive flash
    28. 33. Negative On-Site Factors hidden text excessive flash excessive images
    29. 34. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks
    30. 35. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing
    31. 36. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content
    32. 37. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css
    33. 38. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes
    34. 39. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes penalties
    35. 40. Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes penalties
    36. 41. Domain & Server Factors
    37. 42. Registration Date http://www.dnsstuff.com/tnonools < 1-2 years. Older than competitors. > 5 years
    38. 43. <ul><ul><li>IP Blacklist http://www.mxtoolbox.com/blacklists.aspx </li></ul></ul>Found. None found.
    39. 44. Server Response Time http://www.websitepulse.com/help/testtools.website-test.html Slower than your competitors. Finger tap test. < 2 seconds.
    40. 45. Off-Site Factors
    41. 46. Google Page Rank (Home Page) 0 6+ 4
    42. 47. Google Page Rank (Ave. Top 10 Pages) 0 5+ 3
    43. 48. External Links 0 > competitor
    44. 49. Unique Linking Domains All links coming from a few domains. Average 1-5 external links for 1 unique linking domain.
    45. 50. Indexed Pages (G, Y, & B) 0 pages indexed. 100% of pages indexed in all 3 search engines.
    46. 51. G, Y, & B Webmaster Tools? Not registered. Registered.
    47. 52. Competitor Snapshot
    48. 53. domain authority
    49. 55. domain authority page rank
    50. 56. domain authority page rank ave. page rank
    51. 57. domain authority page rank ave. page rank age of domain
    52. 58. domain authority page rank ave. page rank age of domain links
    53. 59. domain authority page rank ave. page rank age of domain links indexed pages
    54. 60. questions? nick urbani 619.567.3493 [email_address]
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