Building an SEO Foundation - A Corporate Marketer's Checklist
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Building an SEO Foundation - A Corporate Marketer's Checklist

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When’s the last time you did a complete diagnosis of your site’s SEO health? ...

When’s the last time you did a complete diagnosis of your site’s SEO health?

Join us for our June Webinar and we’ll walk you through the checklist to determine what’s going right and what needs improvement. Learn how to implement an SEO audit to ensure execution resources will be directed to the areas that provide the biggest impact to the company’s bottom line.

You will learn:
• On-page positive ranking factors
• On-page negative ranking factors
• Off-site ranking factors
• Domain and server factors
• Top level metrics to benchmark against competitors

Speaker:
Nick Urbani is Managing Director at eBoost Consulting. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.

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  • All relative
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • Compare to competition
  • All relative
  • Compare to competition
  • Compare to competition
  • Compare to competition. Check 3 rd party like open site explorer & google and yahoo site explorer
  • Compare to competition
  • Compare to competition
  • Compare to competition

Building an SEO Foundation - A Corporate Marketer's Checklist Building an SEO Foundation - A Corporate Marketer's Checklist Presentation Transcript

  •  
  • Building an SEO Foundation: A Corporate Marketer’s Checklist
  • On-Site Factors
  • Negative On-Site Factors
  • Domain & Server Factors
  • Off-Site Factors
  • Competitor Snapshot
  • On-Site Factors
  • URLs http://www.example.com/cgi-bin/gen.pl?id=4&view=basic http://www.example.com/categorykeyword/ keyword-keyword
  • Titles
  •  
  • Titles Not unique. Keyword stuffing. All unique. Well researched keywords <66 characters.
  • Meta Description Not unique. Keyword stuffing. Unique. Relevant. Increases click through rate (CTR).
  • Navigation & Architecture Images or Flash. No theming. HTML. Good theming. User-friendly.
  • Pages (#) Too few pages. Above average # of pages. Fresh content regularly.
  • Copy < 250 words per page. Lacking unique keywords per page. 250+ words per page. 600-800+ for articles, services, etc. Strategic use of keywords.
  • Robots.TXT
  •  
  • Robots.TXT No robots.txt file found. File with location of sitemap and disallowed pages you don’t want in search results.
  • 404 Page No custom 404 page. Custom page with main site template with regular navigation and an error message.
  •  
  • Canonical URL Multiple versions of home page URL. (w/ www’s, w/o www’s, .com/index.html, .com, etc) One default version of home page URL . Preferably http://www.site.com.
  • Headers No use of header tags. Main headers in H1 tags. Sub-heads in H2, H3, etc. Use of targeted keywords.
  • Images No alt text. Irrelevant file names. Alt text and file names that are descriptive and contain keywords.
  • XML & HTML Sitemap No XML or HTML sitemap found. Located at *.com/sitemap.xml. Up to date and submitted to Google, Yahoo, and Bing webmaster tool platforms.
  • Breadcrumbs
  •  
  • Breadcrumbs Not found. Logical with keyword rich anchor text.
  • Internal Linking No internal links. Adequate use of internal linking with keyword rich anchor text.
  • Negative On-Site Factors
  • Negative On-Site Factors hidden text
  • Negative On-Site Factors hidden text excessive flash
  • Negative On-Site Factors hidden text excessive flash excessive images
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes penalties
  • Negative On-Site Factors hidden text excessive flash excessive images irrelevant or bad outlinks keyword stuffing duplicate content javascript & css iframes penalties
  • Domain & Server Factors
  • Registration Date http://www.dnsstuff.com/tnonools < 1-2 years. Older than competitors. > 5 years
      • IP Blacklist http://www.mxtoolbox.com/blacklists.aspx
    Found. None found.
  • Server Response Time http://www.websitepulse.com/help/testtools.website-test.html Slower than your competitors. Finger tap test. < 2 seconds.
  • Off-Site Factors
  • Google Page Rank (Home Page) 0 6+ 4
  • Google Page Rank (Ave. Top 10 Pages) 0 5+ 3
  • External Links 0 > competitor
  • Unique Linking Domains All links coming from a few domains. Average 1-5 external links for 1 unique linking domain.
  • Indexed Pages (G, Y, & B) 0 pages indexed. 100% of pages indexed in all 3 search engines.
  • G, Y, & B Webmaster Tools? Not registered. Registered.
  • Competitor Snapshot
  • domain authority
  •  
  • domain authority page rank
  • domain authority page rank ave. page rank
  • domain authority page rank ave. page rank age of domain
  • domain authority page rank ave. page rank age of domain links
  • domain authority page rank ave. page rank age of domain links indexed pages
  • questions? nick urbani 619.567.3493 [email_address]