Beyond Search: Can't Miss Marketing Opportunities w/ Google

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In the last year and a half, Google has been busy. Google is under pressure from Wall Street to produce its revenue generating encore to AdWords. This has spurred new product developments and acquisitions that digital marketers can take advantage of.

In this webinar you will learn:

•Google’s new advertising products that generate leads and sales
•Which products are right for your business
•How to test and measure results for each product
•Which products will improve your results from paid search
•How to leverage video with Google’s advertising products

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Beyond Search: Can't Miss Marketing Opportunities w/ Google

  1. 1.
  2. 2. thank you!<br />
  3. 3.
  4. 4. “A huge success for us now is display. <br />This is probably our next huge business.”<br />-Eric Schmidt, CEO, Google<br />
  5. 5.
  6. 6.
  7. 7. scale<br />engagement<br />control<br />insight<br />
  8. 8. Content47%<br />Communication33%<br />
  9. 9.
  10. 10.
  11. 11. In a recent study, display advertising led to a 155% increase in searches for brand and segment terms.<br />155%search lift<br />
  12. 12. clicks to bricks<br />43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. above the fold targeting<br />
  19. 19. remarketing<br />
  20. 20.
  21. 21. interest based advertising<br />
  22. 22. google places<br />50 million places and counting…<br />
  23. 23. real time updates<br />
  24. 24. tags<br />
  25. 25. business photos<br />
  26. 26. mobile advertising w/ google<br />“…it’s now a central part of our business.”<br />-vp of product management<br />
  27. 27.
  28. 28.
  29. 29. click to call<br />
  30. 30. near me now<br />
  31. 31. near me now<br />data comes from google places<br />
  32. 32. largest video site<br />on the internet<br />overpaid by about $1B<br />
  33. 33. advertising options<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37. promoted videos + CTA<br />1<br />2<br />
  38. 38. invideo display + video targeting tool<br />
  39. 39. googletv ads<br />google’s new frontier<br />
  40. 40.
  41. 41.
  42. 42. homework!<br />5 more things you should research<br />
  43. 43. promote your image (PYI) ads<br />1<br />
  44. 44. analyze competition<br />2<br />
  45. 45. youtube disco<br />3<br />
  46. 46. ad site links<br />4<br />
  47. 47. video extensions<br />5<br />
  48. 48. thank you!<br />questions?<br />

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