Linkendin - how college students can leverage

Game Change With Presented by Sridhar Sunkara

Founded in 2003, LinkedIn connects the world’sprofessionals to make them more productive andsuccessful. With more than 135 million membersworldwide,LinkedIn is the world’s largestprofessional network on the Internet.

LINKEDIN DEMOGRAPHICS & STATISTICS - November 2011 ABOUT 135 MILLION* LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrationsCredits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - November 2011 Average comScore unique visitors of 87.6 million per month Total comScore page views of 7.6 billion Including executives from every Fortune 500 company.

LINKEDIN DEMOGRAPHICS & STATISTICS - November 2011 MEMBERS DISTRIBUTION BY AREACredits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 WORLDWIDE DISTRIBUTION BY INDUSTRYCredits: Amodiovalerio Verde

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 WORLDWIDE DISTRIBUTION BY JOB FUNCTIONCredits: Amodiovalerio Verde

Why1. Increase credibility2. Increase visibility3. Learning and collaborating Tool4. Research Tool5. Know your peers6. Q & A platform7. Jobs Platform

Here are some key tips on how collegestudents should use LinkedIn and reapmaximum benefits by connecting withprofessionals

Complete your profileMore jobs Linkedin will suggestA potential employer forms opinionbased on tag line, summary box, andspecialties – Experience is very importanttoo.“Interested In” field would give an ideaon what type of people should approachyou

Job Email AlertsSet email alerts to receivenotifications of recommendedjobs.Notifications is seen onhomepage as soon a person loginto their LinkedIn accounts.

Connections• Get familiar with people who shareyour interests or specialties, youllfind yourself with moreConnections.•You can invite people to become aConnection and be invited yourself.Dont wait to be invited.• A major advantage of beingconnected to someone is that youcan message them for free instead ofhaving to pay for an upgrade toInMail.

GroupsYoull get more traffic to your profile ifpeople know you exist.LinkedIn groups is best way to getvisibilityIf you join several groups in yourchosen career field, chances are youwill keep coming across a few peoplewho are also in all those groups andbuild rapport by contributing to oneanothers discussions in their sharedgroups.

MessagingMany LinkedIn Members dont havetheir email addresses on their publicprofileWhether you message Connections toask outright if they know of any jobopenings, to tap them for informationon their organization, do it in the rightway.Be clear about why youre contactingthem and what youre asking for.Ask them if theres anything *they*need help with.

Company ResearchOne of the biggest benefitsLinkedIn offers college studentsand jobseekers is that they cancheck out the pages of theirtargeted employers.Visit company, pages to researchon the whereabouts of thecompany, the hiring process andwhat people have to say about thatorganization.This kind of company research onLinkedIn can always keep a stayahead of your competition andincreases your employability.

Share an UpdateKeep your Connections up todate with your voluntarywork, skills building ornetworking activities.This lets employers know thatyoure being active and creativein your job search-showingthem your enthusiasm andcommitment in targeting theright role.

Q&AHelps you meet people and turn theminto ConnectionsAsking questions is useful for gettinginformation and advice on aparticular job role, organization orindustryIts a way of drawing peoplesattention to you and your profile. Andif you answer questions on yourchosen specialties, potentialemployers get to see your knowledgeand experience in action.

RecommendationsRecommendations feature allowspeople whove worked together in anorganization or on a project toendorse one another.Helps a potential employer or clientbuild up their picture of you.How do you get Recommendations?Ask! On your profile page, click on theGet Recommended link and fill in theform it takes you to.

Getting Found by People or CompaniesCreating a good and detailed professional profile, chances are you will attractemployer’s attention.

•LinkedIn will not create your career but it can help to tip thebalance.•Recruiters, headhunters, Managers, and HR people have longused LinkedIn as a primary resource for finding and looking uppeople.•If you take your career seriously, you cannot afford not to joinLinkedIn.

Thank YouSridhar SunkaraFollow Me: sssunkaraCall Me901.270.4397Email Messsunkara@gmail.com

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