HOW TO MAKE YOUR eBAY
STORE RUN EFFICIENTLY
May 2013
TIM DAVIES
TRADING ON eBAY
Successful trading is much more than making sales and collecting payments.
Sustainability is achieved thro...
HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 3
CREATING A SUSTAINABLE BUSINESS
$
T
Products Postage Profit
Operational cost...
HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 4
ACHIEVING OPERATIONAL EFFICIENCY
Time Effort Knowledge Tools
Operational eff...
HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 5
WHAT NEEDS TO BE DONE?
• Create listings
• Update listings
• Accept orders
•...
EFFICIENCY OPTIONS
With a little up-front effort, you can optimise your eBay operation, reduce time spent, lower
costs and...
Available timePlenty None
SOME eBAY BUSINESS SOLUTIONS
HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 7
Number
of
listings
50...
AUTOMATION &
CUSTOMISATION
Some tasks for your eBay business can be automated and customised, to save you time,
reduce str...
AUTOMATIC FEEDBACK
9HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY
My eBay > Automation Preferences
Automation Preferences
Sa...
CUSTOMISING AUTOMATED BUYER EMAILS
10HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY
Manage communications with buyers
My eBay...
SMART FAQ
11HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY
My eBay > Account tab > Manage communication with buyers > FAQ
Man...
UNPAID ITEM ASSISTANT
12HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY
My eBay > Site Preferences > Unpaid Item Assistant
Sit...
REQUIRE BUYER PHONE NUMBER
13HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY
My eBay > Site Preferences > Postage Preferences
...
Your one-stop resource for selling on eBay:
sellercentre.ebay.com.au
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How to make your eBay store run more efficiently

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Running a business on eBay can be quite time consuming. Understanding what you can do yourself, and what you need to get others to do for you can make a big difference. The less time you have to contribute, the more you will need to spend. Discover some of the automation and customisation features you can set up in your eBay store to save you time and reduce stress.

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How to make your eBay store run more efficiently

  1. 1. HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY May 2013 TIM DAVIES
  2. 2. TRADING ON eBAY Successful trading is much more than making sales and collecting payments. Sustainability is achieved through profitability and efficiency.
  3. 3. HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 3 CREATING A SUSTAINABLE BUSINESS $ T Products Postage Profit Operational costs Unfortunately you don’t get to keep all the money you receive! Profit is calculated by deducting all costs first. Identify costs that you can and can’t reduce. Then decide how to trade-off time and money for operational contributors (tools, staff, premises, training, equipment, outsourcing, marketing). The less time or expertise you have, the more you money may need to invest and vice versa. Alternate suppliers Price negotiation Quantity discounts Couriers v Post Price negotiation Quantity discounts
  4. 4. HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 4 ACHIEVING OPERATIONAL EFFICIENCY Time Effort Knowledge Tools Operational efficiency is driven by these 4 factors. The less you have of one, the more you will need of the others. Sustainable business requires continuous improvement. That means evaluating and re-evalulating your capabilities and deficiencies, and adjusting you resources to stay competitive and sustainable. The great thing is that there are plenty of providers who can contribute what you can’t yourself.
  5. 5. HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 5 WHAT NEEDS TO BE DONE? • Create listings • Update listings • Accept orders • Leave feedback • Pack & label orders • Book & dispatch deliveries • Respond to customer inquiries • Manage disputes & claims • Issue invoices • Process returns • Manage inventory • Maintain records for tax • Produce reports A typical day in the life of an eBay seller…
  6. 6. EFFICIENCY OPTIONS With a little up-front effort, you can optimise your eBay operation, reduce time spent, lower costs and improve efficiency.
  7. 7. Available timePlenty None SOME eBAY BUSINESS SOLUTIONS HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY 7 Number of listings 5000 2000 500 100 0 Selling Manager Pro Considerations: • Structured data • Templates • Sales records • Listing changes • Invoicing • Cost v time • Expandability • Ongoing support MIP There are plenty of great solutions around for running an eBay business. The ones shown here are just a sample. The less time you have available, the more robust and comprehensive solution you will likely need.
  8. 8. AUTOMATION & CUSTOMISATION Some tasks for your eBay business can be automated and customised, to save you time, reduce stress and improve efficiency.
  9. 9. AUTOMATIC FEEDBACK 9HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY My eBay > Automation Preferences Automation Preferences Save time by letting Selling Manager Pro automatically leave positive feedback for each customer
  10. 10. CUSTOMISING AUTOMATED BUYER EMAILS 10HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY Manage communications with buyers My eBay > Account tab > Manage communication with buyers > FAQ Send the right message to your customers at every stage of the transaction
  11. 11. SMART FAQ 11HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY My eBay > Account tab > Manage communication with buyers > FAQ Manage communications with buyers Reduce the time you need to spend answering common questions.
  12. 12. UNPAID ITEM ASSISTANT 12HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY My eBay > Site Preferences > Unpaid Item Assistant Site Preferences Save time by automating unpaid item disputes so you can either get paid, or get your eBay fees back.
  13. 13. REQUIRE BUYER PHONE NUMBER 13HOW TO MAKE YOUR eBAY STORE RUN EFFICIENTLY My eBay > Site Preferences > Postage Preferences Site Preferences Make your requirements clear to customers right from the start
  14. 14. Your one-stop resource for selling on eBay: sellercentre.ebay.com.au
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