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Pay Per Click or PPC is a contemporary method of paid advertising where websites can directly place them in the top search pages. Here the businesses bid to be placed in or after the first page (only when the first page is already full). In PPC a company has to pay a certain amount to the search engine, for each click by the visitor. You can easily identify the PPCs in your search engines. Many popular search engines have PPCs as 'Sponsored Links' or 'Featured Links' listed on the right side of the search pages. Google has named these PPCs as Adwords which were previously recognized as Overture results.