Designing for Search
Engines
E2 Solutions
Address: Unit No. 28, Hartron Complex, Electronic City, Sector 18, Udyog Vihar Phase IV, Gurgaon‐
122015, Haryana, India
Phone: 91‐124‐4383731,32,33,34
Fax: 91‐124‐4383735
Email: contact@e2soutions.net
Website: http://www.e2solutions.net
Copyright © January, 2009 by E2 Solutions
All rights reserved.

Designing for Search Engines
Your website is your medium to reach your potential customers. But, search engines work for your
website, to make you visible and to give you a global presence. Hence before designing your website,
make sure you obey few rules that can keep you in the good books of the major search engines.
• Make structure clear
Be very clear while plotting your web layout. Keep in mind you are not only designing this
website for your target audience but also for a variety of visitors who will get you through the
search engines. Be well organized so that the search engines can recognize where the
navigation, content and headings are. Use heading tags for headings and subheadings and as a
rule put navigation first. Be specific in coding. Use appropriate codes for programming.
• RealPlayer
RealPlayer is the widely used player. It can be used for both audio and video over the web. You
can find this in mobile devices, computers and other music players. It uses a buffer which can
play the music before it is being fully downloaded. Though RealPlayer has a good sound quality
but the videos are not that satisfactory. RealPlayer is omnipresent now; you can find it in every
mobile phone, and PCs.
• Keep keywords consistent
Don't underestimate search engines and neither try to be over smart while using keywords? If
you'll deliberately gorge your content with keywords then search engines are wise enough to
interpret this tactic. But do make sure you include all your relevant keywords in your content.
Concentrate on your content then your keywords will be automatically covered.
• HTML and JavaScript
Keep in mind, search engines can read HTML, but they don't read JavaScript. So, restrict yourself
from using JavaScript for inserting text. If you want to be identified by search engines then insert
all your text in HTML. You can have other parts in JavaScript except your content. This can make
your website more focused and organized.
• Use Meta tags
Be focused while using Meta tags. Though Meta tags are almost out of fashion and search
engines don't bother about Meta tags for ranking, but your visitors can get info about your site
through these Meta tags. Always write relevant Meta tags. Visitors will click only when they find
your site relevant and for that your site should have pertinent Meta tags.

• Avoid Splash Pages
Resist your temptation to have a splash page displaying full‐page version of your logo. Search
engines won't recognize splash pages. This might rank you lower than what you usually could
be. So, avoid using splash pages.
• Include Alt Tags
If key words are for your content then alt tag is for your images and graphics. Every time you use
a graphic, include alt text for it. Search engines recognize your alt tags for your graphics. Keep
changing your alt tag every time you change the graphics.
• Write good content
Remember content is the king, this is certainly true for websites to get a good ranking. If you
have relevant information and content then other websites will easily exchange their links with
your URL. Have a useful content so that it can be used in blogs and other forums. To get a good
ranking design a stand out content for your website.
Let us know if E2 Solutions can assist you either with building professional website(s) or helping you
successfully promote it online. Please use below details to get in touch with our team.
Contact Details:
USA Number: +1 3474688547
UK Number: +44 2088197431
India Number: Tel: +91 124 4383731
Email: contact@e2solutions.net
Web: http://www.e2solutions.net/