Online MarketingE-Commerce Solutions
Online Marketing ServicesThe full menu of Online Marketing Services for your business!                     Brand-         ...
Online Marketing ServicesUsing an optimal mix of all marketing tools is proven to increase your sales!                    ...
Brand MarketingBrand Marketing has strategic importance for long term successful business                                 ...
Performance MarketingPerformance marketing is used to find YOUR customers                                                 ...
Search Engine OptimizationThe Objective is to obtain strong positions in search engine results                            ...
Social Media MarketingSocial media marketing as a loyalty tool for your customers                                         ...
Search Engine Marketing & PPCPPC as the most cost efficient online tool for the evaluation of sales                       ...
Search Engine Reputation ManagementImprovement of your reputation online                                                  ...
Newsletter MarketingConversion of existing customers to increase their purchases                                          ...
Online Media MarketingA classic tool to attract customers and new clients                                                 ...
Do You Have                     Any Questions?                                         LLC e2market.com                   ...
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Online Marketing. E-Commerce Solutions

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Online Marketing. E-Commerce Solutions

  1. 1. Online MarketingE-Commerce Solutions
  2. 2. Online Marketing ServicesThe full menu of Online Marketing Services for your business! Brand- Module Services Marketing E2market has a comprehensive range of online marketing: Newsletter- Performance  Brand-Marketing Marketing Marketing  Performance-Marketing (Product- Marketing, SEO, SEM, PPC, SMA) Online  Display Marketing marketing  Social Media Marketing  Search Engine Reputation Management. SM- Media - Marketing Marketing  Newsletter-Marketing Using this scope of tools, along with web- design, gives the potential to provide SERM- Marketing services for special Promotional campaigns and Viral video creation. .Page  2 © LLC e2market.com 2011 – 2013
  3. 3. Online Marketing ServicesUsing an optimal mix of all marketing tools is proven to increase your sales! Reputation management & PR Branding & Banner advertising Existing customers Special campaigns PPC & context Newsletter SMM SEO PM Website Potential customersPage  3 © LLC e2market.com 2011 – 2013
  4. 4. Brand MarketingBrand Marketing has strategic importance for long term successful business The goal of is creation of brand involvement. According to the specific timing goals of the brand (brand introduction, increase of brand-awareness, re-branding) we develop the strategy and choose the scope of tools to be used. Brand-Marketing has lower conversion than Performance Marketing but it creates the base and is definitely required for long-term business success. 1. Strategy development and optimization 2. Design:  Logo and Brand-book development  Website development  Branding (portals and dedicated sites)  Display design (Banner and teaser advertising.) 3. Tracking tool setting 4. Brand-Marketing management, analyzing and optimization 5. Development of special promo-campaigns and managementPage  4 © LLC e2market.com 2011 – 2013
  5. 5. Performance MarketingPerformance marketing is used to find YOUR customers is defined as obtaining measurable return on investment for marketing dollars. Unlike traditional marketing platforms such as TV, print or radio, performance marketing in e-commerce is pay-for-performance. This is a combination of different analytical tools, and creativity to achieve the efficient acquisition of clients for the defined cost. 1. Strategy development and optimization of plans 2. Pre-set guidelines such as:  Usability improvements  Tracking tool settings  Landing page creation 3. Performance Marketing management:  Search engine optimization of the site (SEO)  Search engine marketing (SEM) and Pay-per-click Marketing (PPC)  Display Marketing (Banner & Teaser advertising) 4. Analyzing and optimizationPage  5 © LLC e2market.com 2011 – 2013
  6. 6. Search Engine OptimizationThe Objective is to obtain strong positions in search engine results uses a range of tools applied to your site to gain a high position in search engine results. We provide services from two largest search engines in Ukraine:  Google (70% of Ukrainian audience)  Yandex (30% of Ukrainian audience) 1. On-page optimization:  Site map and robots  Correct linking  Titles and picture description  Meta-tags  SEO text preparation 2. Off-page optimization:  Copywriting  Linking from other websitesPage  6 © LLC e2market.com 2011 – 2013
  7. 7. Social Media MarketingSocial media marketing as a loyalty tool for your customers is a powerful online tool for creating loyalty and brand awareness. Subscribed followers of brand pages will take the information further to friends and family if encouraged to do so. We provide social media services in all major platforms:  Facebook, Vkontakte, Google+, Twitter, YouTube 1. Creation, branding and initial settings of the brand groups 2. Constant posting (commercial and fun content) 3. Contests and additional promo activities 4. Application development 5. Promotion and advertisingPage  7 © LLC e2market.com 2011 – 2013
  8. 8. Search Engine Marketing & PPCPPC as the most cost efficient online tool for the evaluation of sales is the core of PPC (“pay-per-click”) marketing. It is not like usual banner advertising on impressions, but provides a wide range of targeting possibilities, helping to optimize the spend and add efficiency to advertising. SEM is paid advertising in search engines and is the biggest PPC channel all over the world. We work with both of the biggest search engines in Ukraine – Google and Yandex. Currently there exists more than 20 different banner and teaser networks locally, that with correct settings and knowledge, will deliver higher results and draw sales. 1. Tracking tools settings 2. Landing page creation 3. Design and text creation 4. Targeting settings and advertising moderation 5. Analyzing results and optimizationPage  8 © LLC e2market.com 2011 – 2013
  9. 9. Search Engine Reputation ManagementImprovement of your reputation online is the artificial influence on search engines results. It helps to decrease the number of negative comments (or their visibility in TOP-10 results) We provide services in the two largest search engines in Ukraine:  Google (70% of Ukrainian audience)  Yandex (30% of Ukrainian audience) 1. On-page optimization:  Copywriting  Site map and robots  Correct linking 2. Off-pages optimization:  Copywriting  Linking from other websites 3. Blogs & networks tonality optimization:  Changing the tonality of conversation and commentsPage  9 © LLC e2market.com 2011 – 2013
  10. 10. Newsletter MarketingConversion of existing customers to increase their purchases is the most powerful tool to communicate with existing customer base. It has the highest conversion rate from all other marketing tools. The email newsletter remains an effective way to build a relationship with a prospect, nurturing them along until they become a customer. It creates a content that can be shared in social media and also has a huge importance for SEO. 1. Newsletter design preparation:  Design development and testing  HTML – coding 2. Copywriting and Message development 3. NL tracking and analysis 4. NL optimizationPage  10 © LLC e2market.com 2011 – 2013
  11. 11. Online Media MarketingA classic tool to attract customers and new clients is a form of online marketing advertising that contains images or images and text. It serves different targets of brand- marketing and performance-marketing. This was and is at the moment the most powerful tool to communicate, influence users online and to increase significantly traffic to the site in a short time, but the most expensive one. Correct choice of platforms, the setting of tracking tools and constant management will help to optimize spending and achieve higher results. 1. Idea development 2. Design development (banner/ teaser/ landing pages/ promo sites) 3. Platform choosing 4. Tracking tools 5. Campaign management, analyzing and optimizationPage  11 © LLC e2market.com 2011 – 2013
  12. 12. Do You Have Any Questions? LLC e2market.com 1b, Kyivska st., 08161 Tarasivka Kyiv-Svjatoshyn District, Ukraine tel.: +38 044 537 7434 e-mail: info@e2market.comPage  12 © LLC e2market.com 2011 – 2013

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