Enterprise Mashups Deliver Business Value
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Enterprise Mashups Deliver Business Value

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Presenation given by Susan Bouchard, Senior Business Development Manager of Cisco at Enterprise 2.0 San Francisco 2009.

Presenation given by Susan Bouchard, Senior Business Development Manager of Cisco at Enterprise 2.0 San Francisco 2009.

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Enterprise Mashups Deliver Business Value Enterprise Mashups Deliver Business Value Presentation Transcript

  • Enterprise Mashups E t i M h Deliver Business Value Susan Bouchard Senior Business Bouchard, Development Manager Enterprise Mashups © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
  • Agenda Measurable Business Benefits What are Mashups? Why Mashups Matter Enterprise Mashups Mashup Resources Q&A Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  • Measurable Business Benefits of Web 2.0 Use of Internal purposes Working with external technologies partners/suppliers % of Median % of Median respondents,1 improve- respondents,1 improve- n = 1,088 ment ,% n = 686 ment, % Increasing speed of 68 30 51 25 access to knowledge Reducing 54 20 49 20 communication costs Increasing speed of 43 35 42 30 access to experts Decreasing travel 40 20 40 20 costs 1Includes respondents who are using at least 1 Web 2.0 technology, even if on trial basis. Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web (2009 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_a re_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
  • What are Mashups? p US-Canada TelePresence Dashboard Enterprise Web-based Applications Applications and Data and Data Structured Unstructured Mashup Lightweight Web pages or applications that Transform, merge, or mix capabilities or information from two or more existing internal/external sources to Deliver new functionality and offer broader insights Source: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid) Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
  • Why Mashups Matter US-Canada TelePresence Dashboard Instant feedback Business identifies Prototype rapidly Mashup tested Mobile device capability needed assembled and deployed access enabled Weeks vs. months Days Hours Reduce cost, development time (weeks vs. months) Non-technical users can assemble, remix, and reuse Enable fresh capabilities for new customers/markets Free IT to focus on more complex applications Forrester predicts global spending $4.6 billion by 2013 Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo. (2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  • Enterprise Mashups E Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  • Sales Rack Challenge: Selling g g content scattered across product and marketing sites Solution: Content links aggregated in one location, reducing search and retrieval time Result: Increased sales productivity Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  • Mobile Bookings Report Challenge: Key business report g y p tedious to access on the go Solution: Deliver actionable content to mobile d i of t tt bil device f CEO and sales leaders Result: Faster decision-making decision making and immediate response to changes in the business Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
  • Expertise Locator Challenge: Deep technical expertise difficult to locate/access Solution: M expert location and i t S l ti Map tl ti d integrate click t connect in real- t li k to ti l time via chat, telephone or video call, Web conference, or email Result: Increased collaboration and utilization of expertise Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
  • Video Surveillance Challenge: Multiple video feeds g p hard to monitor/manipulate Solution: Click to view feeds integrated with click t chat with i t t d ith li k to h t ith available security personnel Result: Real time physical Real-time security situation awareness and coordinated response Source: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance M h I 8 H Whi U Vid S ill Mashup In Hours. Retrieved from http://www.eweek.com/c/a/Application- Development/IBM-Cisco-Whip-Up-Video-Surveillance- Mashup-in-8-Hours/?kc=rss Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
  • Executive Dashboard Challenge: Deluge of internal/external news, financial reports and metrics Solution: Deliver actionable news and correlated business performance metrics/ indicators Result: Faster more Faster, effective decision- making and response Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: Dow Jones Client Solutions. (p. 7). Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
  • Disaster Relief Challenge: Difficult to find open airports to land relief planes Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size Result: Interagency collaboration and information sharing Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
  • Mashup Resources Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
  • Creating Good Mashups Learn from other mashup developers p p Scan for new, innovative use cases Let application owners help ID data sources Involve IT early to ease governance concerns Combine internal/external data in new ways Enable user productivity and effectiveness Create t l C t catalogue of capabilities t reuse/share f biliti to / h Transform Merge Mix Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
  • Learn More Building Mashups that Work, http://www.itworld.com/software/72793/buildi ng-mashups-work Delivering Business Value with Mashups Mashups, http://www.networkworld.com/community/no de/43689 Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb htt // t b / t h? 3kD bhKb 2ow IBM Mashup Center, http://www http://www- 01.ibm.com/software/info/mashup-center/ Kapow Technologies, http://kapowtech.com/ Mashup Patterns Patterns, http://www.mashuppatterns.com/ Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
  • Enterprise Web 2.0 Fundamentals Cisco Press 1 An Introduction to Web 2.0 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 3 Rich Internet Applications: Practices, Technologies, and Frameworks 4 Social Networking 5 Content Aggregation, Syndication, and Federation via RSS and Atom 6 Web 2 0 Architecture Case Studies 2.0 7 Tending to Web 3.0: The Semantic Web 8 Cloud Computing 9 Web 2.0 and Mobility 10 Web 2.0 @ Cisco: The Evolution 11 Cisco’s Approach to Sales 2.0 Appendix = Written by Susan A. Bouchard Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
  • Questions? E Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
  • Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18