Social Business Intelligence: The Future of Listening

Data-driven business improvement:Open data within the enterprise will bea leading driver of positive behaviourchange and greater self-managementwith real benefits for productivity. 1

‘Humanizing the enterprise’ since 2003... 2

A rose by any other name... 3

A rose by any other name... Themes from this week: • Big Data • Activity Streams • Actionable insight • Mapping to results 3

Social business is not just about collaboration 4

Signals and data in the connected company 5

Data and Analytics:what can we take from consumeranalytics into the enterprise, andhow can we extend the idea todrive business improvement? 6

Big focus in 2011 on getting closer to customers 7

Social media monitoring: love me... love me not... 8

Quants for wants and the rise of ‘big data’ 9

Quants for wants and the rise of ‘big data’ "The best minds of my generation are thinking about how to make people click ads ... That sucks." Jeff Hammerbacher, Cloudera 9

It’s not size that matters, it’s what you do with it ;-) 10

Soccer, F1, baseball all transformed by analytics 11

Towards Social Business Intelligence:Turning internal and external data intosources of business improvement 12

Instead of studying a microcosm... 13

... we should immerse ourselves in the ecosystem 14

Where do all the insights go? 15

Analytics without action is just a rear-view mirror 16

Reports are a poor way to influence behaviour 17

In the flow: activity streams & talking machines 18

Social analytics: applying ‘many eyes’ to data... 19

... in conjunction with a simple action framework 20

Data-driven behaviour change:nothing motivates people betterthan objective real-time feedbackon how they are doing 21

Social Business Intelligence: a new practice area? 22

SBI creates the conditions for permanent evolution 23

SBI creates the conditions for permanent evolution Try this at home folks! • Apply analytics to internal social data • Correlate with external social listening • Create a subscribe model for personal filtered activity streams • Create simple ways to claim actions • Encourage ownership and action by all 23

Thanks for listening @LeeBryant 24

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Social Business Intelligence: The Future of Listening

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