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Social Business Intelligence: The Future of Listening

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Lee Bryant, Co-founder and Director, Headshift, Keynotes at the Enterprise 2.0 Conference in Boston 2011. …

Lee Bryant, Co-founder and Director, Headshift, Keynotes at the Enterprise 2.0 Conference in Boston 2011.

Social media monitoring and listening has become a hot topic recently, but cutting through the noise to identify actionable insights is not easy, and current practice often goes no further than the marketing department. This talk will look at how social analytics can leverage internal networks to make sense of customer insights and help drive business improvement.

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Transcript

  • 1. 1
  • 2. Data-driven business improvement:Open data within the enterprise will bea leading driver of positive behaviourchange and greater self-managementwith real benefits for productivity. 1
  • 3. ‘Humanizing the enterprise’ since 2003... 2
  • 4. A rose by any other name... 3
  • 5. A rose by any other name... Themes from this week: • Big Data • Activity Streams • Actionable insight • Mapping to results 3
  • 6. Social business is not just about collaboration 4
  • 7. Signals and data in the connected company 5
  • 8. 6
  • 9. Data and Analytics:what can we take from consumeranalytics into the enterprise, andhow can we extend the idea todrive business improvement? 6
  • 10. Big focus in 2011 on getting closer to customers 7
  • 11. Social media monitoring: love me... love me not... 8
  • 12. Quants for wants and the rise of ‘big data’ 9
  • 13. Quants for wants and the rise of ‘big data’ "The best minds of my generation are thinking about how to make people click ads ... That sucks." Jeff Hammerbacher, Cloudera 9
  • 14. It’s not size that matters, it’s what you do with it ;-) 10
  • 15. Soccer, F1, baseball all transformed by analytics 11
  • 16. 12
  • 17. Towards Social Business Intelligence:Turning internal and external data intosources of business improvement 12
  • 18. Instead of studying a microcosm... 13
  • 19. ... we should immerse ourselves in the ecosystem 14
  • 20. Where do all the insights go? 15
  • 21. Analytics without action is just a rear-view mirror 16
  • 22. Reports are a poor way to influence behaviour 17
  • 23. In the flow: activity streams & talking machines 18
  • 24. Social analytics: applying ‘many eyes’ to data... 19
  • 25. ... in conjunction with a simple action framework 20
  • 26. ... in conjunction with a simple action framework 20
  • 27. 21
  • 28. Data-driven behaviour change:nothing motivates people betterthan objective real-time feedbackon how they are doing 21
  • 29. Social Business Intelligence: a new practice area? 22
  • 30. SBI creates the conditions for permanent evolution 23
  • 31. SBI creates the conditions for permanent evolution Try this at home folks! • Apply analytics to internal social data • Correlate with external social listening • Create a subscribe model for personal filtered activity streams • Create simple ways to claim actions • Encourage ownership and action by all 23
  • 32. Thanks for listening @LeeBryant 24