Developing a Cutting Edge Social Enterprise Software Strategy that Leverages Your SharePoint Investment Sponsored by Moxie
Developing a Cutting Edge SocialEnterprise Software Strategy thatLeverages Your SharePoint Investment !by Dion Hinchcliffe!
Moxie Webinar! Sources of Lessons Learned: The 2.0 Adoption Council! • Over 200 large ﬁrms! • Practitioners of Social Business and Enterprise 2.0! • Only companies with over 5,000 employees! • Our research and insight into these hundreds of ﬁrms drive best practices and lessons learned!® 2010 Dachis Group. Conﬁdential and Proprietary!
Moxie Webinar! The drivers for next-generation business!• Pervasive global connectivity • New friction-less interaction platforms • Focus on network effects • Information superabundance • Inherent transparency, openness, and broadcast • The rise of social capital
The Map of Social Software Opportunity Innovation Creating new rapid Growth Leveraging Innovation growth online products • Product Incubators powered by: • Open Supply Chains • Peer Production • Product Development 2.0 • Jakob’s Law • Some Rights Reserved • The Long Tail • Blue Ocean Reinventing the • Network Fostering Effects customer relationship Innovation to drive revenue: • Internal Innovation Markets • Customer Communities • Open innovation • Customer Self-Service • Database of Intentions • Marketing 2.0 Change Management Driving costs down through • Transformation Communities less expensive, better 2.0 • 2.0 Education solutions: • Capability • Lightweight IT/SOA Acquisition • Enterprise mashups Improving productivity • Expertise Location Business Remodeling and and access to value: • Knowledge Retention Restructuring • Enterprise 2.0 • BPM 2.0 • Open APIs • Employee Communities • Crowdsourcing • Cloudsourcing • Prediction Markets • Pull Systems Transformation Cost Reduction
The Elements of Social Business The strategic application of High value, high scale, social computing to cost effective, and enterprise challenges: emergent business Social Business Design Dynamic Signal outcomes Hivemind Metaﬁlter Ecosystem Social Busine enterp rise ec s osyste m s rnet t ane Inte extr customers + world t ane business partners intr workers The signiﬁcant social computing trends of the last half decade Source: Dion Hinchcliffe, Dachis Group, 2010 http://dachisgroup.com
What are the key elements of a social software platform? • A holistic social view community that meets business needs • Software that puts people and their relationships at the core of their function • User proﬁles that list all of the connections you have with others • Activity streams that display an ongoing set of events and messages taking place in your social environment • Essential: Social applications that makes most activity public by default
Driving the Agenda: Today’s Social Networking Landscape Uniﬁed Comm 2.0 Public Social Networks Interaction and Social Business Worker Us Online Community Trust, Engagement, Reputation Customer Microblogs Communities Community Mgmt Social Web Tech Standards E2.0 Workﬂow The Social Web 1-2 billion B2C E2.0 Compliance B2B people Trading World Wide Web Business Partners Customers + Public Key Point: New technology and approaches are evolving faster than platforms like SharePoint are
The Evolution of the Enterprise Intranet Theme • Peer information sharing 2.2 • Collective intelligence • Social business solutions 2.1 2010s 2.0 Most Theme organizations 1.5 • Content management are here today • Self-service • Productivity apps 1.4 1.3 2000s 1.2 Theme • Basic intranet presence 1.1 • Informational directories • Content push1.0 1990s From http://blogs.zdnet.com/Hinchcliffe
Internal vs External Social Networking Becoming highly porous
Microsoft SharePoint: The “Default” Social Software Platform • About 80% of large organizations already have and are using SharePoint/MOSS!• Capable document-management tool!• Not always perceived as an adequate social software platform! • Millions spent on customization is common!• Frequent Criticism: Requires heavy customization, has poor social computing capabilities, and is difficult to use, too structured, and heavyweight!• Often your first and/or biggest challenge!
Signiﬁcant Recent Social Software Examples • TransUnion - 50x ROI in high value scenarios • IBM - 29% reduction in e-mail volume • Siemens - Eliminating e-mail entirely • GE - Entire company has transformed to enterprise social media + UC
Where Can Social Intranets Best Be Applied? (social media in the enterprise) Enterprise 2.0 Product Development 2.0 Open Business Models crowdsourcing online cloud computing community mashups open APIs SaaS social analytics,enterprise search
The motive forces of21st century business ^! hat we t • Network effects kno w of so • Peer production far! • Self-service • Open business models • New community power structures
Moxie Webinar!Why Are Good SocialSoftware PlatformsDifferent?! • Maturation of techniques that leverage how people work together best! • Realization of the power of emergent solutions over pre-deﬁned solutions! • Nearly zero-barriers to use! • Highest degree of visible shared value! • As well as...!
Moxie Webinar!The 2010 Social BusinessLandscape!
Moxie Webinar! 10! Strategies for Driving Business Value with Social Software!
Moxie Webinar!1! Deﬁne Your Problem First. Select Your Technology Later.!
Moxie Webinar!2! Understand What Makes Social Software Work Best. Focus on Those Aspects.!
Moxie Webinar! Good enterprise search is a central3! pillar of a successful social intranet. Itʼs also the key to ROI.!
Moxie Webinar!4! Invest in a robust community management capability. Itʼs whatmakes social software deliver long-term.!
Moxie Webinar!5! Everyone needs a little collaborative literacy, make sure they get it.!
Moxie Webinar! Social intranets arenʼt like6! classical enterprise software.! Actively encourage emergent and unintended consequences.!
Moxie Webinar!7! Pick the right social platforms.! Social is not a single product.! Also, itʼs OK to get it wrong, once.!
Moxie Webinar! Social Intranet 8! Donʼt make it optional.! Donʼt make it a second class citizen.! Provide clear usage policies.!
Moxie Webinar!9! “You Can Skip the Pilot”; or! “Your Pilot Is Your Rollout”!
Moxie Webinar! Social intranets are a platform,10! not an app. ! Leverage the platform.!
Connect People. Share Knowledge. Deliver Results.! Leading most complete Social Enterprise Software vendor, over 600 customers - $4.6B market by 2013! Strategic partnership with IDEO to deliver unparalleled user experience! Privately held venture-funded company, backed by Oak Investment Partners Foundation Capital 2
Spaces by Moxie Social Enterprise Software Employee Engagement Customer Engagement Collaboration Innovation / Ideation Knowledgebase™ Web Self-Service Multi-channel Web Service Expertise / Profile Support Community Social Media Monitoring Social Media Response 3
Moxie Architecture Social Engagement Layer People / Groups / Projects Search / Filtering / Recommendation Spaces by Moxie™ Employee Customer Spaces™ Spaces™ Social Media Monitoring Knowledgebase™ Social Media Response Collabora5on Web Self-‐Service Innova5on / Idea5on Mul5-‐channel Web Service Exper5se / Proﬁles Support Community Moxie Integration Framework 4
New Generation Technology Built to Scale True SaaS Architecture Database Deployment Speed Days/weeks Architecture Liquid/Ruby on Rails Consumer Quality User Experience for the Enterprise 5
SharePoint Integration Na@ve in EES™ Employee Engagement Spaces™ Exposed from SP In EES™ Calendar (Sync to Exchange or SP) Documents Community Consolidated calendar Blogs Forms * Idea Storm Excel services * Wikis Tasks Projects Na@ve in SP Feeds Search across both SP EES Documents Workﬂow approvals Forms SP Features Replaced by EES™ Mysite Notepad Blogs Wikis Ac5ve Directory -‐ Single Sign-‐On SharePoint Groups Synch 6