Internet Collaboration Transformation

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Presentation given by Art King of Nike, Inc. at Enterprise 2.0 San Francisco 2009

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Internet Collaboration Transformation

  1. 1. Art King – Nike, Inc.
  2. 2. Agenda Business Drivers and Observations Platform as a Service WebEx Connect Business Outcomes
  3. 3. The Journey Began with this proof‐of‐concept Began with this proof of concept Triggered “Platform as a Service” dialogs Evangelism activity from us to: g y Google, Cisco, Microsoft, Skype, AT&T, Verizon
  4. 4. Collaboration – A Definition Requires enabling foundation This means you can assume that everyone is on the platform  s ea s you ca assu e a e e yo e s o ep a o or can access Must be continuously evolving and capable AHEAD of Business Process needs “Free Riders” necessary for success Present foundation Telephones E mail E‐mail
  5. 5. Int et Re ution tern evolu n: RIVES e Shif DR S Culture ft
  6. 6. Business Need Business Need
  7. 7. Content Decouples From Media Content Decouples From Media Record ‐> Cassette ‐> CDR ‐> Flash ‐> Online
  8. 8. G ill C ll b ti B i Ri k Guerrilla Collaboration = Business Risk
  9. 9. Driving Platform Agility Driving Platform Agility
  10. 10. B i Cl Business Class Enterprise needs Backup/Recovery Security Operations Integration with Enterprise Global Footprint Digital Asset Ownership and Control Performance Integration (http://xangati.com)  Internet Last Mile to Enterprise p Instrumentation Help Desk Point‐of‐Report Segmentation Contingency Plans C i  Pl
  11. 11. Present Toolbox & Funding Sources Present Toolbox & Funding Sources
  12. 12. W bE C Oi i WebEx Connect Orientation NOW: Instant Messaging Presence Status Info Directory Corporate Information Visible Desk 2 Desk Collaboration Voice, Video, Application Multipoint with Meeting Center M l i i   i h M i  C Unified Communications “in the sky” Spaces Digital Asset Upload/Download g p / Discussion Threads Secure Access for guests
  13. 13. Meeting The Collaboration Definition  Acquire for everyone Remove all user community guesswork and friction Platform Service assures evolution Infrastructure systems built internally usually don’t Two dimensions of Free Ridership T  di i   f F  Rid hi XMPP Federation for IM Guest accounts for external business partners Reverse of the “Free‐mium model”
  14. 14. Business Outcomes Higher level of continuity Reduced operations expenses Redirect IT to other value added problems p Accelerated business processes Increased satisfaction with our business Evolve from the past Less “electronic noise” in other channels Higher quality self service Many things will self document Create an “external memory” that transcends the now Faster assimilation into business ecosystem Both for transfers and new hires
  15. 15. Internet Collaboration Transformation Q Q & A

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