The Trend is your friend!MichaelSmithdirector, yahoo developer networksmitty@yahoo-inc.com

IntroductionWho am I?I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand, Vietnam, Philippines and IndonesiaI travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doingI love my job!Home School, AS Computer Science, and lots of TravelLet’s begin10/24/092Yahoo! Presentation Template, Confidential

Tech Support – State NetNotesPc Help Desk Informix DatabasesHuge Sun MachinesModemsVT 100 TerminalsData is King10/24/093Yahoo! Presentation Template, Confidential

Web Developer – The Marketing StoreNotesClient side JavaBrowsersGraphic DesignBig Business starts using the web10/24/094Yahoo! Presentation Template, Confidential

Internet Architect – ExamenNotesServer side JavaMarimbaWebLogicJDBCFat web clients10/24/095Yahoo! Presentation Template, Confidential

Sales Engineer – WebLogicNotesAppserversEnterprise use of Java, Internet and BrowsersWorld TravelBig companies versus little companies10/24/096Yahoo! Presentation Template, Confidential

CTO – MetaMarketsNotesPower of the crowdInformix DB AgainATG DynamoVideo and RoboticsOreilly BBS systemCustom Bulletin Board SystemTalking to VCsSpending too much money10/24/097Yahoo! Presentation Template, Confidential

Junior CTO – BEA SystemsNotesBack to the EnterpriseFocus on ASIASoftware infrastructure getting commoditizedOpen source begins to make a dentClouding computing starts to happenThe dynamics of startups changed foreverMobile will be big10/24/098Yahoo! Presentation Template, Confidential

Pulling the rip cordNotesLiving in ThailandGoing to Thai schoolHacking on wordpress, Google APIs, Yahoo APIsDurianseed.comBuilding companies is totally differentExploring SE Asia10/24/099Yahoo! Presentation Template, Confidential

Director YDN SE Asia - YahooNotesBack to corporate life but no suit and tie. Talking to startupsIt’s a different world but yet not much has changedWhat to work onSearch commoditizing ideasEnterprise software maturingMobile is the big one Building your network10/24/0910Yahoo! Presentation Template, Confidential

The Future Web Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a nicheFeature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friendA site is valued on the audience or revenue it can generate – not the technology employedWeb 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required

Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a niche

Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend

A site is valued on the audience or revenue it can generate – not the technology employed

Web 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required

How to get thereOpen source is a huge piece in reducing licensing costs but it is not enough – enter cloud computingSocial features are considered defacto now – not just the icing on the cakeLocation based services becoming a common factor due to the mobility waveThe web ID, profile or Authentication is becoming a serviceContent is still king but it comes from everywhere

Open source is a huge piece in reducing licensing costs but it is not enough – enter cloud computing

Social features are considered defacto now – not just the icing on the cake

Location based services becoming a common factor due to the mobility wave

The web ID, profile or Authentication is becoming a service

Content is still king but it comes from everywhere

Why care about Yahoo! ?SEA users on Yahoo!:63 millionSEA users on Yahoo! Mail:30 millionSEA users on Yahoo! FP:45 million

SEA users on Yahoo!:

63 million

SEA users on Yahoo! Mail:

30 million

SEA users on Yahoo! FP:

45 million

How Yahoo helpsYahoo Developer Network has a plethora of goodies for developers – not covering them all here but many of themUtilities Tools and APIs to help you build better, feature rich sites more quicklyServicesWeb services to help you conquer the massesLocation Based Awareness Become location aware – don’t forget mapsSocialize – extend your reachTools to socialize your site plus the ability to reach the massive Yahoo audience

Utilities

Services

Location Based Awareness

Socialize – extend your reach

Visualize the Yahoo StackMapsFEGPPMFlickrWeatherUpcomingLocation & MapsContentABMailDirS & UYAPYUIPipesYQLBprintSocialYahoo Tools & UtilitiesBOSSSearchYour WebsiteY! Id, OAuth, OpenIDSearchMonkey

Content is King!Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around itMake simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more contentFlickr, Weather, UpcomingYQL hits the spot againselect * from flickr.photos.search where text="singapore" limit 10select * from weather.forecast where location="THXX0002”select start_date from upcoming.events where woeid=23424948

SummationResources http://developer.yahoo.comMemehttp://meme.yahoo.com/smittyydn/Slideshttp://www.slideshare.net/dreampipeWin a trip to Jakarta!http://advision.webevents.yahoo.com/openhackday09Open Hack Day Indonesiahttp://icanhaz.com/openhacksea/

Resources

Meme

Slides

http://www.slideshare.net/dreampipe

Win a trip to Jakarta!

http://advision.webevents.yahoo.com/openhackday09

Open Hack Day Indonesia

http://icanhaz.com/openhacksea/

Mark Pincus – From Zynga (Farmville)Web 1.0 was discovery of the web and linksWeb 2.0 was the Google, both search and AdSenseWeb 3 is the App EconomyThe currency of this realm is what users want to talk about and like, “social breadcrumbs”Social plumbing – host portals – social applications.Facebook is plumbing and the portal.But don’t believe this is going to end with Facebook.There will be many forms of social plumbing and portals.10/24/09Yahoo! Presentation Template, Confidential18

Web 1.0 was discovery of the web and links

Web 2.0 was the Google, both search and AdSense

Web 3 is the App Economy

The currency of this realm is what users want to talk about and like, “social breadcrumbs”

Social plumbing – host portals – social applications.

Facebook is plumbing and the portal.

But don’t believe this is going to end with Facebook.

There will be many forms of social plumbing and portals.

Mary Meeker – From Morgan StanleyLocation-based services are the “secret sauce” of what makes the mobile web interesting.The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.And usage share versus market share of the iPhone is incredible, meaning it will only grow.Facebook is becoming the multimedia repository, and it will allow you to do so much.Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..10/24/09Yahoo! Presentation Template, Confidential19

Location-based services are the “secret sauce” of what makes the mobile web interesting.

The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.

And usage share versus market share of the iPhone is incredible, meaning it will only grow.

Facebook is becoming the multimedia repository, and it will allow you to do so much.

Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..