Build Brand Engagement through social apps

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    Notes on slide 1

    TYLER’s the name a the company I founded with 2 of my friends. Battle Stations is our flagship game. For the past 2 FB developer garages. I talked about the design, development and monetization of social games

    attachment (emotional and rational) between a person and a brand

    attachment (emotional and rational) between a person and a brand

    Rockyou has moved into social games as well Bottom line is everyone including mom, dad.

    I just got this last night while patrolling our forums. This was not something I put our players up to. Sios is the name of our Battle Stations World.

    2 Favorites & 1 Group

    Build Brand Engagement through social apps - Presentation Transcript

    1.  
    2.  
    3. Social Games True Brand Engagement with social network users
      • Leonard Lin
        • CEO / Game Designer, TYLER Projects
    4. My company Our game
    5. Agenda 1 Engagement 2 Demographics and user behavior in Social Games 3 Examples of Brand Engagement 4 Leveraging on the engagement of Social Games 5 Q&A
    6. What is “Engagement”?
    7. Engagement is…
    8. Engagement
      • The process of forming an attachment
        • Bullets should be single or double lines
        • No more than seven bullet points per slide
          • Keep it simple
        • Titles & bullets should be initial capped with no periods
        • If in doubt leave it out
    9. Demographics and user behavior in social games
    10. Demographics
      • FB Audience getting more mature
    11. Demographics
      • Social Gamers are not kids
      Battle Stations players = Young / working adults. Web-savvy. Affluent. 80% 25% 12 mins Age 18-30 yrs 80% Male 20% Female Annual Income > US$75,000 Average Time/ Visit
    12. Demographics
      • Evolution of the Social Gamer
        • Facebook audience open to more sophisticated social games
        • Social apps devs have moved into social games
        • Social gaming has made everyone into a gamer
          • Games as a more widely used marketing channel?
    13. Demographics
      • Trivial Insights
        • 80% of Facebook users don’t know how to leave a group
        • Female users are mainly responsible for viral growth
    14. Examples of Brand Engagement
      • on Facebook
    15.  
    16.  
    17. Events / fan photos Actively responding to user queries Provides benefits for joining (promos, contests, etc)
      • Start a conversation with your customers
      • Generates news feed events
      Updates, new content, status updates
    18. Leveraging on the engagement of social games
    19. Engagement thru Social Games
      • Social Games vs. Advert Games
      User <=> interface <=> User User <=> interface
    20. Time to engage through Social Games Budget Air Travel example
    21. Time to engage through Social Games
      • Redbull example
      Energy Points (AP)
    22. Time to engage through Social Games
      • Guidelines of what to look out for
        • Themes should be clearly aligned
        • Insist on community management
        • Don’t just do plain vanilla banner ads
    23.  

    + e27  Singaporee27 Singapore, 2 months ago

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