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Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
Build Brand Engagement through social apps
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Build Brand Engagement through social apps

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Leonard Lin, CEO of Tyler projects speaks about how to build strong engagement with Social Games.

Leonard Lin, CEO of Tyler projects speaks about how to build strong engagement with Social Games.

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  • TYLER’s the name a the company I founded with 2 of my friends. Battle Stations is our flagship game. For the past 2 FB developer garages. I talked about the design, development and monetization of social games
  • attachment (emotional and rational) between a person and a brand
  • attachment (emotional and rational) between a person and a brand
  • Rockyou has moved into social games as well Bottom line is everyone including mom, dad.
  • I just got this last night while patrolling our forums. This was not something I put our players up to. Sios is the name of our Battle Stations World.
  • Transcript

    • 1.  
    • 2.  
    • 3. Social Games True Brand Engagement with social network users <ul><li>Leonard Lin </li></ul><ul><ul><li>CEO / Game Designer, TYLER Projects </li></ul></ul>
    • 4. My company Our game
    • 5. Agenda 1 Engagement 2 Demographics and user behavior in Social Games 3 Examples of Brand Engagement 4 Leveraging on the engagement of Social Games 5 Q&A
    • 6. What is “Engagement”?
    • 7. Engagement is…
    • 8. Engagement <ul><li>The process of forming an attachment </li></ul><ul><ul><li>Bullets should be single or double lines </li></ul></ul><ul><ul><li>No more than seven bullet points per slide </li></ul></ul><ul><ul><ul><li>Keep it simple </li></ul></ul></ul><ul><ul><li>Titles & bullets should be initial capped with no periods </li></ul></ul><ul><ul><li>If in doubt leave it out </li></ul></ul>
    • 9. Demographics and user behavior in social games
    • 10. Demographics <ul><li>FB Audience getting more mature </li></ul>
    • 11. Demographics <ul><li>Social Gamers are not kids </li></ul>Battle Stations players = Young / working adults. Web-savvy. Affluent. 80% 25% 12 mins Age 18-30 yrs 80% Male 20% Female Annual Income > US$75,000 Average Time/ Visit
    • 12. Demographics <ul><li>Evolution of the Social Gamer </li></ul><ul><ul><li>Facebook audience open to more sophisticated social games </li></ul></ul><ul><ul><li>Social apps devs have moved into social games </li></ul></ul><ul><ul><li>Social gaming has made everyone into a gamer </li></ul></ul><ul><ul><ul><li>Games as a more widely used marketing channel? </li></ul></ul></ul>
    • 13. Demographics <ul><li>Trivial Insights </li></ul><ul><ul><li>80% of Facebook users don’t know how to leave a group </li></ul></ul><ul><ul><li>Female users are mainly responsible for viral growth </li></ul></ul>
    • 14. Examples of Brand Engagement <ul><li>on Facebook </li></ul>
    • 15.  
    • 16.  
    • 17. Events / fan photos Actively responding to user queries Provides benefits for joining (promos, contests, etc) <ul><li>Start a conversation with your customers </li></ul><ul><li>Generates news feed events </li></ul>Updates, new content, status updates
    • 18. Leveraging on the engagement of social games
    • 19. Engagement thru Social Games <ul><li>Social Games vs. Advert Games </li></ul>User <=> interface <=> User User <=> interface
    • 20. Time to engage through Social Games Budget Air Travel example
    • 21. Time to engage through Social Games <ul><li>Redbull example </li></ul>Energy Points (AP)
    • 22. Time to engage through Social Games <ul><li>Guidelines of what to look out for </li></ul><ul><ul><li>Themes should be clearly aligned </li></ul></ul><ul><ul><li>Insist on community management </li></ul></ul><ul><ul><li>Don’t just do plain vanilla banner ads </li></ul></ul>
    • 23.  

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