Build Brand Engagement through social apps

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Leonard Lin, CEO of Tyler projects speaks about how to build strong engagement with Social Games.

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  • TYLER’s the name a the company I founded with 2 of my friends. Battle Stations is our flagship game. For the past 2 FB developer garages. I talked about the design, development and monetization of social games
  • attachment (emotional and rational) between a person and a brand
  • attachment (emotional and rational) between a person and a brand
  • Rockyou has moved into social games as well Bottom line is everyone including mom, dad.
  • I just got this last night while patrolling our forums. This was not something I put our players up to. Sios is the name of our Battle Stations World.
  • Build Brand Engagement through social apps

    1. 3. Social Games True Brand Engagement with social network users <ul><li>Leonard Lin </li></ul><ul><ul><li>CEO / Game Designer, TYLER Projects </li></ul></ul>
    2. 4. My company Our game
    3. 5. Agenda 1 Engagement 2 Demographics and user behavior in Social Games 3 Examples of Brand Engagement 4 Leveraging on the engagement of Social Games 5 Q&A
    4. 6. What is “Engagement”?
    5. 7. Engagement is…
    6. 8. Engagement <ul><li>The process of forming an attachment </li></ul><ul><ul><li>Bullets should be single or double lines </li></ul></ul><ul><ul><li>No more than seven bullet points per slide </li></ul></ul><ul><ul><ul><li>Keep it simple </li></ul></ul></ul><ul><ul><li>Titles & bullets should be initial capped with no periods </li></ul></ul><ul><ul><li>If in doubt leave it out </li></ul></ul>
    7. 9. Demographics and user behavior in social games
    8. 10. Demographics <ul><li>FB Audience getting more mature </li></ul>
    9. 11. Demographics <ul><li>Social Gamers are not kids </li></ul>Battle Stations players = Young / working adults. Web-savvy. Affluent. 80% 25% 12 mins Age 18-30 yrs 80% Male 20% Female Annual Income > US$75,000 Average Time/ Visit
    10. 12. Demographics <ul><li>Evolution of the Social Gamer </li></ul><ul><ul><li>Facebook audience open to more sophisticated social games </li></ul></ul><ul><ul><li>Social apps devs have moved into social games </li></ul></ul><ul><ul><li>Social gaming has made everyone into a gamer </li></ul></ul><ul><ul><ul><li>Games as a more widely used marketing channel? </li></ul></ul></ul>
    11. 13. Demographics <ul><li>Trivial Insights </li></ul><ul><ul><li>80% of Facebook users don’t know how to leave a group </li></ul></ul><ul><ul><li>Female users are mainly responsible for viral growth </li></ul></ul>
    12. 14. Examples of Brand Engagement <ul><li>on Facebook </li></ul>
    13. 17. Events / fan photos Actively responding to user queries Provides benefits for joining (promos, contests, etc) <ul><li>Start a conversation with your customers </li></ul><ul><li>Generates news feed events </li></ul>Updates, new content, status updates
    14. 18. Leveraging on the engagement of social games
    15. 19. Engagement thru Social Games <ul><li>Social Games vs. Advert Games </li></ul>User <=> interface <=> User User <=> interface
    16. 20. Time to engage through Social Games Budget Air Travel example
    17. 21. Time to engage through Social Games <ul><li>Redbull example </li></ul>Energy Points (AP)
    18. 22. Time to engage through Social Games <ul><li>Guidelines of what to look out for </li></ul><ul><ul><li>Themes should be clearly aligned </li></ul></ul><ul><ul><li>Insist on community management </li></ul></ul><ul><ul><li>Don’t just do plain vanilla banner ads </li></ul></ul>

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