Founders Drinks: Generating ROI with digital marketing (by Techsailor)
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Founders Drinks: Generating ROI with digital marketing (by Techsailor)

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For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.

For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.

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Founders Drinks: Generating ROI with digital marketing (by Techsailor) Presentation Transcript

  • 1. Generating ROI with Digital Marketing 28 August 2013
  • 2. Leon CK Leong Business Relations Director leon@techsailor.com sg.linkedin.com/in/leonck/Singapore – Malaysia – China Connect with me on Email or LinkedIn
  • 3. Techsailor Group Leading Digital Marketing Agency serving more than 100 clients to date
  • 4. Techsailor Group “NTUC Membership Facebook Page TOPS in Page Engagement” says CampaignAsia
  • 5. Techsailor Group Recent Agency Acquisition
  • 6. Digital Marketing Facts and Statistics
  • 7. Asia’s Digital Advertising spend is the fastest growing in the world” - eMarketer “
  • 8. Singaporeans spend the most time on Facebook Almost 40 minutes per session Americans spend 21 minutes - Experian Hitwise World #1
  • 9. Facebook:80% Newspaper:34% Reach across Singaporeans aged 25 to 34 vs - Maxus
  • 10. 90% of Singapore owns a smart phone” - Mobile Marketing Association “ World #1
  • 11. 36% of Asia’s technology savvy markets use mobile-location services to find restaurants and entertainment venues nearby” - TNS (Mobile Life study) “
  • 12. 3 Case Studies on Digital Marketing (by others)
  • 13. Lacta’s digital campaign builds critical mass and drives huge brand awareness
  • 14. Innovative Endless Racing iPhone game puts VrijVerzekerd.nl in the limelight
  • 15. GranataPet drives sales creatively via a “check-in” location-based campaign
  • 16. 3 Case Studies on Digital Marketing (Techsailor)
  • 17. NTUC Membership (Singapore)
  • 18. NTUC Membership (Singapore) Online NTUC Membership Sales 50% 42% Month 1 Month 2 22,000 FB Page LIKEs 2,000 user votes Intelligence Generated 50% Online Sales Growth
  • 19. OCBC Cycle Singapore
  • 20. OCBC Cycle Singapore 10,000 FB Page LIKEs 2,300 user pledges 10% Y-O-Y sales growth 20% Savings on call center
  • 21. Unilever Comfort (Malaysia)
  • 22. Unilever Comfort (Malaysia) 63,000 FB Page LIKEs 30,000 Participants 320% M-O-M sales growth 30% Increase in engagement
  • 23. 3 tips on generating ROI for your Digital Marketing
  • 24. Tip #1: Define ROI and metrics
  • 25. #1: Define ROI and metrics “What are your objectives, who are your target audiences and what are your KPIs?” - Techsailor
  • 26. Don’t measure what you can, measure what you should” - Philip Sheldrake “ #1: Define ROI and metrics
  • 27. Tip #2: Integrate and Synergize
  • 28. #2: Integrate and Synergize Technology silos make it impossible to understand both the impact of campaigns, and the behaviour of customers, across multiple channels” - Forrester “
  • 29. Integrated Digital Marketing involves all platforms and channels interoperating in a synergized ecosystem” - Techsailor “ #2: Integrate and Synergize
  • 30. Tip #3: Influence Purchase Decision
  • 31. #3: Influence Purchase Decision We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Simon Pestridge, Marketing Director, Nike UK “
  • 32. Map your customer journey; what are the touch points and causal relationships leading up to a conversion?” “ #3: Influence Purchase Decision
  • 33. 3 tips Define ROI and metrics Integrate and Synergize Influence Purchase Decision
  • 34. DO NOT venture into Digital Marketing until you’ve figured out how to…
  • 35. Facebook.com/SoLoMoThursday (Tomorrow with Keith Ng, 7:30 PM at “TheCo”) Learn about Gamification!
  • 36. Leon CK Leong Business Relations Director Techsailor Group www.techsailor.com www.fb.me/techsailor Thank You! Email me leon@techsailor.com OR Link me in sg.linkedin.com/in/leonck/ If you would like a copy of the slides