Making Your First $1M Sales - Practical Guide for Philippines Startups

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"Making Your First $1M Sales - Practical Guide For Philippines Startups"

by Jojy Azurin, Country Manager, Freelancer.com

Presented at Philippines Satellite 2013

More information: e27.co/echelon

Published in: Technology, Business
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Making Your First $1M Sales - Practical Guide for Philippines Startups

  1. 1. COMPANIES NOT FOLLOWING RULES§  Guides here are nothing new§  Fundamental Rules in Increasing Salesq Always provenq Must-have§  Individual effort§  Not cool§  Implementing Each Item Increase Sales From 5% to 100%§  Everything Here is About Increasing Sales
  2. 2. Merchant  Customers  Who  Purchased  Only  Because  PayPal  Was  Available  Ralph  Lauren   23%  Dell   14%  1-­‐800-­‐Flowers   22%  Toys  R’  Us   26%  Sharper  Image   20%  eBags   20%  Barnes  &  Nobles   25%  Some  buyers  purchased    only  because  PayPal  was  available!  Research shows “I will not buy if there’s no PayPal”West,other,11%West,Cross-Border,1%West,loyal,5%West,unbanked, 8%West,balance,10%West,convenience,44%West,safety,47%ConvenienceUnbankedOtherCross-BorderBalanceLoyaltySafety
  3. 3. ACCEPT PAYPALUnionBank Recorded 650M Pesos for Q4 2012UnionBank accounts for 70% Paypal transactions4B Pesos Paypal transactions for 20121.2M to 1.6M Filipinos have Paypal accounts
  4. 4. CONSIDER OTHER PAYMENT OPTIONSCurrent Estimates 2012§ Online payments 5B pesos§ Cebu Pacific and other airlines 12B –15B pesos§ 5 to 6M credit card users
  5. 5. www.Facebook.com/eCommerce102
  6. 6. Blended eCommerce70 – 80% are non-onlinepayments§ Meetups/COD§ GCASH/SmartMoney§ Bank Deposits§ Money Transfer
  7. 7. TELL YOUR VISITORS WHAT TO DO
  8. 8. GUARANTEEOne Year Warranty
  9. 9. ABOUT USTop 3 Pages VisitedShow real picturesPeople like to read stories
  10. 10. BE GENEROUS TO YOUR CUSTOMERS
  11. 11. BE GENEROUS TO YOUR COMMUNITY
  12. 12. World’s largest online marketplacefor outsourcing 7,000,000 membersOver $1B of projects have been postedHundreds of thousands of Filipinosare members
  13. 13. Profile Of Members AtFreelancer.com46% are 24 yearsand below
  14. 14. SEO
  15. 15. SEOI N C . C O MN E W R U L E S F O R S E O S U C C E S S I N2 0 1 31 . F O C U S O N Y O U R K E Y W O R DP O R T F O L I O , N O T R A N K I N G S2 . C R E A T E P R O B L E M - S O L V I N GC O N T E N T3 . P U B L I S H C O N T E N T O N Q U A L I T YS O U R C E S4 . D I S T R I B U T E A N D P R O M O T EC O N T E N T T H R O U G H S O C I A L M E D I ALinksManagement.com7 Steps to Get Top 10 Rankings on Google in 20131. Choose keywords.2. Get high quality text backlinks from relevant websites.3. Get backlinks with different anchor texts.4. Get backlinks from pages with various PR.5. Purchase links gradually.6. Be patient.7. Get rid of all the duplicated content.S E A R C H E N G I N E J O U R N A L . C O M2 0 1 3 : T H E 7 F A C T O R S W I L LD E T E R M I N E S E O S U R V I V A L1 . Q U A L I T Y O F C O N T E N T2 . C O N T E N T M A R K E T I N G3 . A U T H O R R A N K4 . S O C I A L S I G N A L S5 . M O B I L E / R E S P O N S I V E D E S I G N6 . L O C A L I Z A T I O N7 . M E D I ATechwyse.comMost important ranking factors for local SEO:1. Having a business profile on Google places2. Reviews- quantity and quality3. Local listings- presence on other local directoriessuch as yelp or yellow pages.4. Foursquare and other local social media websites forbusiness listings.5. Domain authority of the website for your citations andbacklinks.
  16. 16. THE ONLY SEO ACTIVITY YOU NEEDWrite Compelling Content On Regular Basis
  17. 17. FAQS SHORTENS SALES CYCLE
  18. 18. SHOW HOW IT WORKS
  19. 19. SHOW HOW IT WORKS
  20. 20. TEST, TEST, TESTProduct PagesLanding PagesRegistration PagesHome PagesMeasure Using Conversion RateIf you can increase 2% sales a month,then that’s 27% increase for the yearAt 4%, that’s 60%
  21. 21. Increased Sales by 34% Adding Testimonials
  22. 22. 3600% Increase In Social Sharing
  23. 23. Increased Trial Signups by158%
  24. 24. “Seiko Authorized Seller Site”107% Increase in Sales
  25. 25. 201% Increase Sales Conversion
  26. 26. 232% Lead Generation•  Red button was better•  Truck and social media buttonswere distractions-  Better headline-  “Get a Quote” was better than“Get Rates” and “Get a TruckloadQuote.”
  27. 27. EMAIL NAMESUse domainsUse Real NamesSales@domain.com Support@domain.comSubscriptionAngel@domain.com Rainmaker@domain.com
  28. 28. EMAIL NAMESMyMilkShakeBringsAllTheBoysInTheYard@domain.com
  29. 29. J O J Y . A Z U R I N @ G M A I L . C O M+ 6 3 - 9 0 6 - 4 4 7 - 5 2 9 5H T T P : / / W W W . F A C E B O O K . C O M / J O J Y . A Z U R I NH T T P : / / W W W . L I N K E D I N . C O M / I N / J O J Y A Z U R I N1 . I M A G E S L I C E N S E D F R O M G E T T Y I M A G E S2 . I M A G E S F R O M P R I C E S C O U R T E S Y O F G R O W -B L O G . C O M3 . S P L I T T E S T R E S U L T S C O U R T E S Y O F V I S U A LW E B S I T E O P T I M I Z E R

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