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Thai E-Commerce: Learnings and Trends
 

Thai E-Commerce: Learnings and Trends

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"Thai E-Commerce: Learnings and Trends"

"Thai E-Commerce: Learnings and Trends"

by Tiwa York, Managing Director E-Commerce, Sanook

Presented at Thailand Satellite 2013

More information: e27.co/echelon

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    Thai E-Commerce: Learnings and Trends Thai E-Commerce: Learnings and Trends Presentation Transcript

    • Thai  E-­‐Commerce:  Learnings  &  Trends  Echelon  2013  –  Thailand  Satellite  April  2013    
    • Agenda  1.  Brief  History  of  Sanook  2.  Quick  Snapshot  3.  E-­‐Commerce  Late  to  the  Party  4.  P2P  Marketplace  Slow  Start  5.  Why  AucJons  didn’t  work  6.  Our  ShiN  to  B2B2C  7.  Payment  Trends  8.  Our  Mobile  Stats  9.  Q&A  
    • Sanook Milestones
    • An  Incomplete  History  of  Thailand  E-­‐Commerce  2006   2007   2008   2009   2010   2011   2012  1999   2001   2002   2004  Local  Classifieds   Int’l  Classifieds  Direct  to  Consumer  Daily  Deals  Marketplace  &  Storefronts  
    • Vital  Stats  Populaon   69.5M1  Internet  Populaon   25M2  Internet  Penetraon   36%  Mobile  Phones   77M2  Mobile  Internet  (handsets)   14M3  Per  Capita  GDP  (USD)   4,9621  Retail  (USD  m)   95B4  Sources:  1.  The  World  Bank  2.Truehits.net  3.  AIS,  Dtac,  True    4.  Economist  Intelligence  Unit  Thailand  Snapshot  
    • Why  has  Thailand  been  slow  to  the  E-­‐Commerce  party?  •  Shopping  Culture  •  Consumer  Trust  •  LogisJcs  Infrastructure  •  Slow  Credit  Card  AdopJon  
    • Feb   Feb   Feb   Feb  2010   2011   2012   2013    13      14      15      17      19      18      16      15      30      34      37      41    Number  of  PlasYc  Cards  in  Thailand  (in  millions)  Credit  Cards   ATM  Cards   Debit  Cards  Source:  Bank  of  Thailand  
    • Why  have  P2P  Marketplaces  been  slow  to  start?  
    • Why  didn’t  C2C  AucYons  work?  In  associaJon  with  
    • The  3  Tenets  of  E-­‐Commerce  Value  SelecJon  Convenience  
    • The  4  Tenets  of  Thai  E-­‐Commerce  Value  SelecJon  Convenience  Trust  
    • Where  We’ve  Been   Where  We’re  Going  •  Brightly  Lit  Mall  •  Curated  Products  •  Trusted  Merchants  •  C2C  /  B2C  –  “Flea  Market”  •  Not  Curated  (Uncontrolled)  •  Low  Trust  Our  Shi  to  B2B2C  Marketplace  
    • Our  Trends  in  Pament  Date   Bill  Payment   Credit  Card   Debit  Card  Counter  Services  March  2012   45%   30%   0%   25%  March  2013   34%   22%   2%   41%  
    • Our  Mobile  Growth…  0%  5%  10%  15%  20%  25%  30%  35%  Jan-­‐12   Feb-­‐12   Mar-­‐12   Apr-­‐12   May-­‐12   Jun-­‐12   Jul-­‐12   Aug-­‐12   Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   Jan-­‐13   Feb-­‐13   Mar-­‐13   Apr-­‐13  Dealfish  Mobile  Traffic  %  0%  5%  10%  15%  20%  25%  30%  Jan-­‐12   Feb-­‐12   Mar-­‐12   Apr-­‐12   May-­‐12   Jun-­‐12   Jul-­‐12   Aug-­‐12   Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   Jan-­‐13   Feb-­‐13   Mar-­‐13   Apr-­‐13  Sabuy  Mobile  Traffic  %  
    • Tiwa  York  CEO    Sanook  eCommerce  +668.1770.5493  Jwa@sanookonline.co.th  @Jwa    Q&A