BUILDING<br />FACEBOOK FANDOM<br />One Fan At A Time<br />Blugrapes<br />
Before we begin<br />A Little About Blugrapes<br />
About Blugrapes<br />Marketing consultancy<br />Specialize in Mobile & Facebook<br />Based in Singapore<br />Servicing ASE...
Building fandom<br />Getting Started<br />
What Is Fandom?<br />“Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictio...
Why Fandom?<br />Open Conversations<br />Cost Effective<br />Focused Interactions<br />Grow Loyalty<br />
Facebookdestination pages<br />Start With The End<br />
Always Start With The End<br />
Building A Custom Page<br />Choose the right Page<br />Use a nice profile image<br />Name Page<br />Create custom tabs & b...
Using Facebook Applications<br />
Publicizing your page<br />Reaching Potential Fans<br />
A Singapore Case Study<br />Branded sponsorship <br />Event videos &pictures<br />Launch product images <br />1,160 fans<b...
Different Circumstance<br />More Budget<br />mORE Sweat<br />
Options Available<br />MORE BUDGET<br />Advertise on Facebook<br />Cross promote via ATL<br />Engage agencies:<br />Facebo...
Relevance marketing<br />Staying Relevant To The Right Folks<br />
The Holy Trinity Of Effective Ads<br />
Optimized Consumer Targeting<br />Age<br />Geography<br />Connections<br />Interests<br />Gender<br />
Fans conversion<br />Getting Fanatics!<br />
Making It Easy To Get Fans<br />Give Compelling Reason<br />Engage visitors<br />Ask To Be A Fan<br />Connect With Friends...
Growing fans<br />Building Momentum<br />
Start An Avalanche!<br />How To Start <br />Hit minimum fan mass<br />Achieve high Post Quality<br />Be highly relevant<br...
inSing.com Example<br />FREE Homepage exposure in just 2 Days!<br />
Improving Interactions<br />Be relevant<br />Be interesting<br />Be courteous<br />Be concise<br />Be truthful<br />Be fri...
Effects Of Timing <br />Best Time Belts<br />10am to 12pm: Pre-lunch.  <br />4pm to 6pm: Before returning home<br />10pm t...
Conclusion<br />All Together Now<br />
In A Nutshell<br />Building fandom is not a new art<br />Anyone can do it  <br />Building fandom takes time, effort and de...
Download & Contact Info<br />Free eBook Download<br />Sign up for the free eBook when it is released end September 2009 at...
Ryan Lim<br />Business Director<br />Email - ryan@blugrapes.com<br />Free eBook - http://bg.sg/fandom<br />
Building Facebook Fandom
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Building Facebook Fandom

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If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"

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  • Data as of 18 Sep 2009
  • Building Facebook Fandom

    1. 1.
    2. 2.
    3. 3. BUILDING<br />FACEBOOK FANDOM<br />One Fan At A Time<br />Blugrapes<br />
    4. 4. Before we begin<br />A Little About Blugrapes<br />
    5. 5. About Blugrapes<br />Marketing consultancy<br />Specialize in Mobile & Facebook<br />Based in Singapore<br />Servicing ASEAN countries<br />
    6. 6. Building fandom<br />Getting Started<br />
    7. 7. What Is Fandom?<br />“Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictionary.com<br />
    8. 8. Why Fandom?<br />Open Conversations<br />Cost Effective<br />Focused Interactions<br />Grow Loyalty<br />
    9. 9. Facebookdestination pages<br />Start With The End<br />
    10. 10. Always Start With The End<br />
    11. 11. Building A Custom Page<br />Choose the right Page<br />Use a nice profile image<br />Name Page<br />Create custom tabs & boxes<br />Re-arrange layout<br />Input content<br />Set default landing tab<br />Grab username<br />
    12. 12. Using Facebook Applications<br />
    13. 13. Publicizing your page<br />Reaching Potential Fans<br />
    14. 14. A Singapore Case Study<br />Branded sponsorship <br />Event videos &pictures<br />Launch product images <br />1,160 fans<br />Advertised on Facebook<br />Active user engagement<br />Active press activity<br />1,094 fans<br />
    15. 15. Different Circumstance<br />More Budget<br />mORE Sweat<br />
    16. 16. Options Available<br />MORE BUDGET<br />Advertise on Facebook<br />Cross promote via ATL<br />Engage agencies:<br />FacebookSolutions<br />Media Planners<br />PR<br />SEO optimizers<br />MORE SWEAT<br />Issue press releases<br />Submit to search engines<br />Exchange links<br />Embed Fan Box<br />
    17. 17. Relevance marketing<br />Staying Relevant To The Right Folks<br />
    18. 18. The Holy Trinity Of Effective Ads<br />
    19. 19. Optimized Consumer Targeting<br />Age<br />Geography<br />Connections<br />Interests<br />Gender<br />
    20. 20. Fans conversion<br />Getting Fanatics!<br />
    21. 21. Making It Easy To Get Fans<br />Give Compelling Reason<br />Engage visitors<br />Ask To Be A Fan<br />Connect With Friends<br />Increase Access Points<br />
    22. 22. Growing fans<br />Building Momentum<br />
    23. 23. Start An Avalanche!<br />How To Start <br />Hit minimum fan mass<br />Achieve high Post Quality<br />Be highly relevant<br />After Effects <br />Free Homepage exposure<br />Viral effect<br />
    24. 24. inSing.com Example<br />FREE Homepage exposure in just 2 Days!<br />
    25. 25. Improving Interactions<br />Be relevant<br />Be interesting<br />Be courteous<br />Be concise<br />Be truthful<br />Be friendly<br />Be cool<br />Be responsive<br />Be regular<br />Do not SPAM<br />
    26. 26. Effects Of Timing <br />Best Time Belts<br />10am to 12pm: Pre-lunch. <br />4pm to 6pm: Before returning home<br />10pm to 12am: Pre-bedtime<br />Worst Time Belts<br />Weekdays<br />6am to 8am: Travelling to work/school<br />6pm to 8pm: Travelling home<br />Weekends & Holidays: Out of home<br />
    27. 27. Conclusion<br />All Together Now<br />
    28. 28. In A Nutshell<br />Building fandom is not a new art<br />Anyone can do it <br />Building fandom takes time, effort and dedication<br />Have loads of fun and learn every time <br />Think big, but act small when building fandom<br />
    29. 29. Download & Contact Info<br />Free eBook Download<br />Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom<br />Comments and Feedback<br />Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes<br />
    30. 30. Ryan Lim<br />Business Director<br />Email - ryan@blugrapes.com<br />Free eBook - http://bg.sg/fandom<br />
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