Building Facebook Fandom

BUILDING
FACEBOOK FANDOM
One Fan At A Time
Blugrapes

Before we begin
A Little About Blugrapes

About Blugrapes
Marketing consultancy
Specialize in Mobile & Facebook
Based in Singapore
Servicing ASEAN countries

Building fandom
Getting Started

What Is Fandom?
“Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictionary.com

Why Fandom?
Open Conversations
Cost Effective
Focused Interactions
Grow Loyalty

Facebookdestination pages
Start With The End

Always Start With The End

Building A Custom Page
Choose the right Page
Use a nice profile image
Name Page
Create custom tabs & boxes
Re-arrange layout
Input content
Set default landing tab
Grab username

Using Facebook Applications

Publicizing your page
Reaching Potential Fans

A Singapore Case Study
Branded sponsorship
Event videos &pictures
Launch product images
1,160 fans
Advertised on Facebook
Active user engagement
Active press activity
1,094 fans

Different Circumstance
More Budget
mORE Sweat

Options Available
MORE BUDGET
Advertise on Facebook
Cross promote via ATL
Engage agencies:
FacebookSolutions
Media Planners
PR
SEO optimizers
MORE SWEAT
Issue press releases
Submit to search engines
Exchange links
Embed Fan Box

Relevance marketing
Staying Relevant To The Right Folks

The Holy Trinity Of Effective Ads

Optimized Consumer Targeting
Age
Geography
Connections
Interests
Gender

Fans conversion
Getting Fanatics!

Making It Easy To Get Fans
Give Compelling Reason
Engage visitors
Ask To Be A Fan
Connect With Friends
Increase Access Points

Growing fans
Building Momentum

Start An Avalanche!
How To Start
Hit minimum fan mass
Achieve high Post Quality
Be highly relevant
After Effects
Free Homepage exposure
Viral effect

inSing.com Example
FREE Homepage exposure in just 2 Days!

Improving Interactions
Be relevant
Be interesting
Be courteous
Be concise
Be truthful
Be friendly
Be cool
Be responsive
Be regular
Do not SPAM

Effects Of Timing
Best Time Belts
10am to 12pm: Pre-lunch.
4pm to 6pm: Before returning home
10pm to 12am: Pre-bedtime
Worst Time Belts
Weekdays
6am to 8am: Travelling to work/school
6pm to 8pm: Travelling home
Weekends & Holidays: Out of home

Conclusion
All Together Now

In A Nutshell
Building fandom is not a new art
Anyone can do it
Building fandom takes time, effort and dedication
Have loads of fun and learn every time
Think big, but act small when building fandom

Download & Contact Info
Free eBook Download
Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom
Comments and Feedback
Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes

Ryan Lim
Business Director
Email - ryan@blugrapes.com
Free eBook - http://bg.sg/fandom