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Building Facebook Fandom
 

Building Facebook Fandom

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If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your ...

If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"

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  • Data as of 18 Sep 2009

Building Facebook Fandom Building Facebook Fandom Presentation Transcript

  • BUILDING
    FACEBOOK FANDOM
    One Fan At A Time
    Blugrapes
  • Before we begin
    A Little About Blugrapes
  • About Blugrapes
    Marketing consultancy
    Specialize in Mobile & Facebook
    Based in Singapore
    Servicing ASEAN countries
  • Building fandom
    Getting Started
  • What Is Fandom?
    “Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictionary.com
  • Why Fandom?
    Open Conversations
    Cost Effective
    Focused Interactions
    Grow Loyalty
  • Facebookdestination pages
    Start With The End
  • Always Start With The End
  • Building A Custom Page
    Choose the right Page
    Use a nice profile image
    Name Page
    Create custom tabs & boxes
    Re-arrange layout
    Input content
    Set default landing tab
    Grab username
  • Using Facebook Applications
  • Publicizing your page
    Reaching Potential Fans
  • A Singapore Case Study
    Branded sponsorship
    Event videos &pictures
    Launch product images
    1,160 fans
    Advertised on Facebook
    Active user engagement
    Active press activity
    1,094 fans
  • Different Circumstance
    More Budget
    mORE Sweat
  • Options Available
    MORE BUDGET
    Advertise on Facebook
    Cross promote via ATL
    Engage agencies:
    FacebookSolutions
    Media Planners
    PR
    SEO optimizers
    MORE SWEAT
    Issue press releases
    Submit to search engines
    Exchange links
    Embed Fan Box
  • Relevance marketing
    Staying Relevant To The Right Folks
  • The Holy Trinity Of Effective Ads
  • Optimized Consumer Targeting
    Age
    Geography
    Connections
    Interests
    Gender
  • Fans conversion
    Getting Fanatics!
  • Making It Easy To Get Fans
    Give Compelling Reason
    Engage visitors
    Ask To Be A Fan
    Connect With Friends
    Increase Access Points
  • Growing fans
    Building Momentum
  • Start An Avalanche!
    How To Start
    Hit minimum fan mass
    Achieve high Post Quality
    Be highly relevant
    After Effects
    Free Homepage exposure
    Viral effect
  • inSing.com Example
    FREE Homepage exposure in just 2 Days!
  • Improving Interactions
    Be relevant
    Be interesting
    Be courteous
    Be concise
    Be truthful
    Be friendly
    Be cool
    Be responsive
    Be regular
    Do not SPAM
  • Effects Of Timing
    Best Time Belts
    10am to 12pm: Pre-lunch.
    4pm to 6pm: Before returning home
    10pm to 12am: Pre-bedtime
    Worst Time Belts
    Weekdays
    6am to 8am: Travelling to work/school
    6pm to 8pm: Travelling home
    Weekends & Holidays: Out of home
  • Conclusion
    All Together Now
  • In A Nutshell
    Building fandom is not a new art
    Anyone can do it
    Building fandom takes time, effort and dedication
    Have loads of fun and learn every time
    Think big, but act small when building fandom
  • Download & Contact Info
    Free eBook Download
    Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom
    Comments and Feedback
    Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes
  • Ryan Lim
    Business Director
    Email - ryan@blugrapes.com
    Free eBook - http://bg.sg/fandom