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Building Facebook Fandom

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If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan …

If you are looking for ways and perhaps a guide to building your company’s presence on Facebook, then this presentation is for you. You will learn key strategies to acquire, grow and maintain your fan base effectively from ground zero. Engage and excite your fans (both old and new) without becoming irritating at the same time!"

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  • Data as of 18 Sep 2009
  • Transcript

    • 1.
    • 2.
    • 3. BUILDING
      FACEBOOK FANDOM
      One Fan At A Time
      Blugrapes
    • 4. Before we begin
      A Little About Blugrapes
    • 5. About Blugrapes
      Marketing consultancy
      Specialize in Mobile & Facebook
      Based in Singapore
      Servicing ASEAN countries
    • 6. Building fandom
      Getting Started
    • 7. What Is Fandom?
      “Fan [noun] – an enthusiastic devotee, follower, or admirer of a sport, pastime, celebrity.” – Dictionary.com
    • 8. Why Fandom?
      Open Conversations
      Cost Effective
      Focused Interactions
      Grow Loyalty
    • 9. Facebookdestination pages
      Start With The End
    • 10. Always Start With The End
    • 11. Building A Custom Page
      Choose the right Page
      Use a nice profile image
      Name Page
      Create custom tabs & boxes
      Re-arrange layout
      Input content
      Set default landing tab
      Grab username
    • 12. Using Facebook Applications
    • 13. Publicizing your page
      Reaching Potential Fans
    • 14. A Singapore Case Study
      Branded sponsorship
      Event videos &pictures
      Launch product images
      1,160 fans
      Advertised on Facebook
      Active user engagement
      Active press activity
      1,094 fans
    • 15. Different Circumstance
      More Budget
      mORE Sweat
    • 16. Options Available
      MORE BUDGET
      Advertise on Facebook
      Cross promote via ATL
      Engage agencies:
      FacebookSolutions
      Media Planners
      PR
      SEO optimizers
      MORE SWEAT
      Issue press releases
      Submit to search engines
      Exchange links
      Embed Fan Box
    • 17. Relevance marketing
      Staying Relevant To The Right Folks
    • 18. The Holy Trinity Of Effective Ads
    • 19. Optimized Consumer Targeting
      Age
      Geography
      Connections
      Interests
      Gender
    • 20. Fans conversion
      Getting Fanatics!
    • 21. Making It Easy To Get Fans
      Give Compelling Reason
      Engage visitors
      Ask To Be A Fan
      Connect With Friends
      Increase Access Points
    • 22. Growing fans
      Building Momentum
    • 23. Start An Avalanche!
      How To Start
      Hit minimum fan mass
      Achieve high Post Quality
      Be highly relevant
      After Effects
      Free Homepage exposure
      Viral effect
    • 24. inSing.com Example
      FREE Homepage exposure in just 2 Days!
    • 25. Improving Interactions
      Be relevant
      Be interesting
      Be courteous
      Be concise
      Be truthful
      Be friendly
      Be cool
      Be responsive
      Be regular
      Do not SPAM
    • 26. Effects Of Timing
      Best Time Belts
      10am to 12pm: Pre-lunch.
      4pm to 6pm: Before returning home
      10pm to 12am: Pre-bedtime
      Worst Time Belts
      Weekdays
      6am to 8am: Travelling to work/school
      6pm to 8pm: Travelling home
      Weekends & Holidays: Out of home
    • 27. Conclusion
      All Together Now
    • 28. In A Nutshell
      Building fandom is not a new art
      Anyone can do it
      Building fandom takes time, effort and dedication
      Have loads of fun and learn every time
      Think big, but act small when building fandom
    • 29. Download & Contact Info
      Free eBook Download
      Sign up for the free eBook when it is released end September 2009 at http://bg.sg/fandom
      Comments and Feedback
      Please give us comments and feedback at our Facebook Page at http://www.facebook.com/Blugrapes
    • 30. Ryan Lim
      Business Director
      Email - ryan@blugrapes.com
      Free eBook - http://bg.sg/fandom

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