The Drum Platform
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The Drum Platform



When you combine direct mail with social media you can produce

When you combine direct mail with social media you can produce



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The Drum Platform The Drum Platform Presentation Transcript

            • 83% trust the opinion of a friend who recommends a product or service.
            • 13% trust advertising . Welcome to...
  • With The Drum Platform we blend direct mail and social media marketing to dramatically increase what we like to call “ka-ching!”
  • Our patented software platform allows you to easily integrate social media marketing with any direct marketing initiative to achieve unprecedented response rates. View slide
  • The Drum Platform is a: scalable, secure, and powerful conversion engine that when applied to traditional direct marketing exponentially increases: response rates , list-building , data collection , organic ranking and R.O.I. View slide
            • The Drum Platform combines
            • + social web/sharing
            • + offer-based marketing
            • + proven scientific & psychological human tendencies
            • + real time analytics
    • = ka-ching!
            • Success Stories
    • “ Put content into the hands of your advocates and let them do the marketing. It’s a very different way of thinking about direct marketing.”
            • -Inncentive
    • "This is going to be a game-changer. In 30 years' time, we will consider it one of the top three groundbreaking technologies in database management."
            • -Richard Birt, senior vice president of customer analytics and insights -KSL Media
    • “ The platform is a way to build a relationship with consumers and exchange value.”’
            • -Response Magazine
    • Email
    • Direct Mail
    • Newspaper/Magazine Ads
    • Packaging
    • Radio
    • Television
    • Point of Sale
            • Works with all mediums
            • It starts with strategy
            • Analysis - DM 101
            • Strategic plan development
            • Presentation
    • Approval
            • Strategy becomes creative
            • Creative development
            • Presentation
            • Approval
    • Execution
            • The offer: Direct Mail
    Drum’s Smart Purl ™
            • E-mail campaign
    Simply add a Drum Smart Purl ™ to elevate your campaign to a whole new level
            • Step 1: Personalized Microsite
    Validates and captures data Creates opt-in database Provides age and gender segmentation
            • Step 2: Customized survey/polls
    Gives customers a voice Provides valuable insight and feedback
            • Step 3: One click sharing/sweepstakes
    Sweepstakes to encourage users to share increasing exposure Access to over 233 social networks and email Share using SMS Messaging
            • Step 4: Word-of-mouth power
    One response can literally turn into an unlimited number of redemptions, powered by “word-of-mouth”
            • Step 5: Easy redemption
    Direct link to e-commerce site for immediate redemption One-click print for easyin-store redemption
            • Step 6: In-store and online redemption
    Dynamically pulls user’s data for in-store tracking
            • Easy to understand real-time analytics allow you to capitalize on market trends before your competition.
            • Real time viewing
    Customer Action Index 1 Lands on PURL 2 Filling Out Form 3 Answering Questions 4 Activated Card 5 Shared 6 Visiting Advertiser’s Site 2 1 3 4 5 6
            • Real time viewing
    Activations are shown in real-time Live feeds show the most recent activity Use the mouse to view individual information about customers View age and sex demo of participants Each color represents a customer’s action
            • Breaking down the response
    Overall response rate, percentage of activations and total shared Source breakdown Sales funnel helps you to discover where the biggest opportunities are Heat map
            • Gauging a customer’s social influence
    The Drum Platform is the only platform that tracks every generation of sharing, so you can reward the original user. See the social networks that have the greatest influence on your brand Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks
            • Gauging a customer’s social influence
    Watch for popular markets that might not have been included in the original marketing campaign Gauge a person’s social influence by the spider web of linked friends who are participating in the program
            • Poll tab feedback
    Use the filter to see results from different demos to understand how to target them in future marketing Survey answers are delivered in an easy to view format.
            • List tab detailed breakdown by individual
    Filter to learn more about a demo or to find a specific customer View address, e-mail and date of birth info. A residence map is dynamically generated. Toggle between poll results and activity log. Easily export data to an Excel file
            • Achieve breakthrough response rates
            • Build opt-in email lists
            • Improve Organic Rankings
            • Add data to your database
            • Improve marketing decisions
            • In store or Online Redemption
            • Detailed Analytic/Tracking Platform
            • Patented, Secure & Scalable
    = ka-ching!
  • All Rights Reserved. Contents are the property of e10 egency, Inc Contact: Derek A. Lackey , President P: 905 266 0301 M: 416 524 7844 : @dereklackey : lackeyderek : derek.lackey : dereklackey