emarketing in The Google Age | 29 SEO Tips

Impact Your Organic Ranking in The Google Age www.e10egency.com

The Google Age ‘Brochureware’ is toast in The Google Age. Now we must treat our website as the HUB of our entire business. Here are 29 SEO tips that work. BFOUND™ www.e10egency.com

Titles 1. Keep them short and descriptive - less than 65 characters if you can. 2. Be sure they are related to the content of the page. 3. Start the Title with your targeted keyword if possible. 4. Use separators, such as commas www.e10egency.com

Headline Tags 5. Use targeted keywords in H1, H2 and H3 tags 6. Be sure they are all used. Search engines pay more attention to these than meta tag keywords. www.e10egency.com

Meta Descriptions 7. Keep it short and to the point. 8. Update frequently to keep it fresh and relevant and keep up with changes in your industry. 9. Important to ﬁll each page out with a unique descriptor that describes the content of that speciﬁc page - not copy and paste for all pages. www.e10egency.com

URLs 10. Write them as you would speak - not a series of symbols, numbers and letters. 11. Strong inﬂuence on search engines - be sure to use this tool. 12. Canonical URLs help reduce duplicate content. 13. No wasted characters - keep it simple. www.e10egency.com

Content 14. Link older content out - it’s valuable. 15. Add as much fresh content as you can. 16. Twitter is recognized by most search engines as a relevant link. 17. Keep things on the up and up - Google does penalize for shady tricks. www.e10egency.com

Backlinks 18. Link all sponsors and partners. 19. Relevant blogs linked back to your site have lots of ‘Googlejuice’ 20. Cross-link domains if it is legit and relevant. 21. Always use your targeted keyword as the anchor and link back to a speciﬁc page optimized for that keyword.

Website Performance 22. Speed matters. Keep your website lean and fast to load. 23. Be vigilant about adding video or large ﬁles that slow it down. 24. Compress - <www.smushit.com> 25. Test - <www.webpagetest.org> 26. Webmaster Tools can help with this. www.e10egency.com

SEO Tips 27. Don’t be afraid to contract help and learn from them. SEO is new and changes fast so having experts helps you keep up. 28. If you do not know your productive keywords to optimize to - use PPC to test and ﬁnd them. Optimize to words that generate conversion. 29. Align all SEO and content to those keywords. www.e10egency.com

Enjoy The Google Age Derek Lackey, CEO, e10 egency, Inc, www.e10egency.com November, 2010

emarketing in The Google Age | 29 SEO Tips

by e10 egency, Inc on Nov 14, 2010

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emarketing in The Google Age | 29 SEO Tips — Presentation Transcript