7 Emerging Trends in Social Media
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7 Emerging Trends in Social Media



Slides of my presentation during the Social Media Seminar (part 2) at the University of Aruba (July 3rd, 2012).

Slides of my presentation during the Social Media Seminar (part 2) at the University of Aruba (July 3rd, 2012).



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7 Emerging Trends in Social Media Presentation Transcript

  • 1. ARUBA 7 Emerging Trends in Edward M. Erasmus, MA Social Media Seminar, University of Aruba July 3, 2012
  • 2. State of Social Media• Since the launching of Facebook (2004) and Twitter (2006).• Unprecedented growth in usage of social platforms.• Not just for sharing stuff with friends…• Opportunities for businesses to engage in creative new forms of online communication with (potential) clients.
  • 3. Countless array of platforms…• Since the launching Facebook (2005) and Twitter (
  • 4. Not a hype….. It’s a fundamental shift in the way we communicate.
  • 5. Social Media is disrupting how we…• Interact• Gather information• Make decisions• Collaborate, develop and create• Do business
  • 6. “We always overestimate the changethat will occur in the next two yearsand underestimate the change that willoccur in the next ten. Don’t let yourselfbe lulled into inaction.” ~Bill Gates
  • 7. So here they are……7 emerging trends in social media
  • 8. Trend 1 - Social Mobile
  • 9. Social Mobile+ +
  • 10. Social Mobile…• 350 million users of Facebook’s 800 million users are accessing via smartphone• Majority of Twitter traffic from mobile 55%• 400 Million YouTube views on Mobile devices per day!Gartner predicts that by the end of 2012, thenumber one way that consumers will beinteracting with the Internet is via theirsmartphones and tablets
  • 11. Implications…• Huge growth potential• Create content for mobile• Design websites, blogs for mobile viewing• Make it easy for viewers to act on that content in a social manner
  • 12. Trend 2 - Socialization of Search
  • 13. Socialization of Search
  • 14. Socialization of Search• Google’s search results are determined by complex algorithms.• Google started rolling out its “+1″ button to indicate ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines.• Google and Bing have increased the visibility and priority of social networks in search results.
  • 15. Socialization of Search
  • 16. Implications• Create accounts on relevant social media• Create content for social networks• Publish and promote on social media• Treat Facebook as an extension of website• Optimize for search• Place your media “Everywhere”
  • 17. Trend 3 - Location Based Marketing
  • 18. Location Based (Social) Marketing
  • 19. Location Based Apps• Facebook Places – 30 Million+ users• Foursquare – 16 Million users• Loopt – 5 million users• MyTown – 5 million users
  • 20. The KLM experiment…
  • 21. Implications• Drive traffic to Shopping Centers and stores• Surprise and reward customers
  • 22. Trend 4 – Integration of Social and Traditional Media
  • 23. The Tweet TV Generation…Discuss shows with others, make new friendships and fill in the time during commercials
  • 24. Twitter hash tags
  • 25. Twitter hash tags
  • 26. Twitter hash tags
  • 27. The next level ofsocial interactivity…
  • 28. Social interactivity Super Bowl XLVIViewers were able to tag Super Bowl 2012 commercials to win amazing prizes like cars, gift cards and more.
  • 29. Viewers were able tag Super Bowl 2012 commercialsto win amazing prizes like cars, gift cards and more.
  • 30. Social interactivity
  • 31. Social interactivity
  • 32. Implications• Manage conversations• Create trends (generate curiosity)• New forms of engagement• Instant audio-tagging facilitates immediate action by the consumer
  • 33. Trend 5 - Super Blogs
  • 34. Super Blogs…
  • 35. Implications• Start with “Focus” and “Passion”• Advertising revenue needs large scale• Freemium then Premium content – sell your own content• Platform for Influence• Create Opportunities - Partnerships
  • 36. Trend 6 - Global Micro Niche Business
  • 37. Trend 6 - Global Micro Niche Business
  • 38. Trend 6 - Global Micro Niche Business
  • 39. Going global…• Social Media provides Global Distribution Platforms to Niche Markets
  • 40. Global Micro Niche Business
  • 41. Global Micro Niche Business
  • 42. Implications• Social media provides global content distribution platforms to niche markets• Democratization of marketing• The availability of personal, global publishing platforms• Ease of use• “Free” and real time marketing
  • 43. Trend 7 - Social Commerce
  • 44. Social Commerce
  • 45. Social Commerce
  • 46. • Top Facebook pages have stores• Monetizing the networks• Taking the shop to the network• Existing e-commerce platforms building plugins for Facebook
  • 47. Implications• Major reason for following a brand on Facebook is to obtain a discount or deal.• Include sharing buttons in your online store.• Drive traffic to your online store with your social networks.• Highlight specials/deals/vouchers on Twitter and Facebook.• Make it easy for people to buy “anywhere”.
  • 48. Recap1. Social mobile2. Socialization of search3. Location based marketing4. Integrating social and traditional media5. The rise of super blogs6. Global micro niche business7. Social commerce
  • 49. Aruba…?Are we ready for the digital revolution?
  • 50. Critical issues• e-Commerce regulations• Intellectual property laws• Internet payment systems
  • 51. e-Commerce regulations• E-steering Committee 2001• Update report: reposition Aruba as a global business opportunity for internet-related business, ensure international standards and improve online growth possibilities for local businesses.
  • 52. Intellectual property laws• Update intellectual property laws• Anti-piracy regulations
  • 53. Internet payment systems
  • 54. Internet payment systems
  • 55. Edward M. Erasmus, MAe.erasmus@fzanv.comerasmus.bpas@gmail.comFacebook: http://www.facebook.com/edwardmerasmusTwitter: http://www.twitter.com/em_erasmusLinkedIn: http://www.linkedin.com/in/edwardmerasmusBlog: http://edwardmerasmus.wordpress.com
  • 56. Q&ASession