Digi Xinfo


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Digi Xinfo

  1. 1. DIGIX <ul><li>Wireless Marketing & Communication Solutions </li></ul>
  2. 2. Digital Information Exchange: our focus! <ul><li>Why exchanging information digitally? </li></ul><ul><li>The market of the traditional product messaging becomes saturated! </li></ul><ul><li>The future belongs to the digital product messaging. </li></ul>Core business
  3. 3. Our core business <ul><li>DigiX focuses on 3 platforms: </li></ul><ul><li>Bluetooth </li></ul><ul><li>Captive portal </li></ul><ul><li>NFC </li></ul><ul><li> All of these platforms allow us to exchange information wirelessly onto a mobile phone, a pda or a laptop. </li></ul><ul><li>DigiX produces all types of projects with: </li></ul><ul><li>Hard- & software support </li></ul><ul><li>Content creation </li></ul><ul><li>Content editing </li></ul><ul><li>Maintenance & support </li></ul><ul><li>Custom programming </li></ul><ul><li>Signage </li></ul>
  4. 4. 1. Bluetooth: we give it a future ! <ul><li>We give a future to Bluetooth! </li></ul><ul><li>We strongly believe that Bluetooth has a future in this wireless world. </li></ul><ul><li>Why? Because Bluetooth creates a free connectivity & content sharing between </li></ul><ul><li>devices. </li></ul>We offer a &quot;hotspot&quot; system which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based (opt-in), has higher transfer speeds and is also a radio based technology and can therefore not be charged and needs no licensing!
  5. 5. How does it work? Bluetooth can reach up to 30m & deliver up to 21 devices at once.
  6. 6. Advantages <ul><li>By having the required Hardware/Software, you can communicate your corporate message and receive information from any device listed: </li></ul><ul><ul><li>Easily </li></ul></ul><ul><ul><li>Conveniently </li></ul></ul><ul><ul><li>Automatically </li></ul></ul><ul><ul><li>Economically </li></ul></ul><ul><ul><li>In a fun, new and interactive fashion with your existing/potential consumers </li></ul></ul><ul><li>First in territory </li></ul><ul><li>Company’s existing infrastructure supports low-cost roll-out and message distribution via: </li></ul><ul><ul><li>Fleet of vehicles </li></ul></ul><ul><ul><li>Conventions/exhibitions </li></ul></ul><ul><ul><li>Fixed installations at shopping centers, bars, restaurants, disco’s, offices, receptions, and other sites </li></ul></ul><ul><ul><li>Mobizones </li></ul></ul>
  7. 7. Sectors of application <ul><li>EVENTS INDUSTRY </li></ul><ul><li>People coming for information/entertainment and open to interesting forms of messaging </li></ul><ul><li>Avoid the clutter of being just another document. </li></ul><ul><li>Send Business Cards, Brochures, schedules,... </li></ul><ul><li>Live experience through Bluetooth </li></ul><ul><li>Be impressive </li></ul><ul><li>Be Green and Save Money On Printed Materials! </li></ul><ul><li>ADVERTISING </li></ul><ul><li>Send Vouchers, Flyers, Promotions </li></ul><ul><li>Profiling </li></ul><ul><li>Multimedia experience </li></ul><ul><li>Messaging for every device irrespective of mobile price </li></ul><ul><li>Dynamic marketing </li></ul><ul><li>Proximity based </li></ul><ul><li>RETAIL </li></ul><ul><li>Send maps and instructions </li></ul><ul><li>Send video promotions </li></ul><ul><li>Send coupons </li></ul><ul><li>Promote articles </li></ul><ul><li>Competitions and databaseing </li></ul><ul><li>Create new digital revenue advertising channels </li></ul><ul><li>TOURISM </li></ul><ul><li>Local information in Multilingual format </li></ul><ul><li>Tourists always have mobile devices </li></ul><ul><li>Public transport time schedule </li></ul><ul><li>Points of Interest </li></ul><ul><li>Emergency Numbers! </li></ul><ul><li>Agenda </li></ul>
  8. 8. Specific retail application <ul><li>QR couponing </li></ul><ul><li>For the retail sector we can send QR codes via Bluetooth to mobile phone. A captive portal gives information to the consumers. These coupons can be scanned at the cashier & redeemed immediately. </li></ul>
  9. 9. 2. Captive portal <ul><li>The captive portal technique forces a client on a network to see a special web page. </li></ul><ul><li>Captive portals are used at most Wi-Fi hotspots , and it can be used to gether with </li></ul><ul><li>Bluetooth to access 100% of the mobile devices. </li></ul><ul><li>Since the web page itself must be presented to the client, either that web page is </li></ul><ul><li>locally stored in the transmitter , or the web server hosting that page must be </li></ul><ul><li>« whitelisted » & accessible . </li></ul><ul><li>The WIFI network we establish is configured to accept all initial network traffic but </li></ul><ul><li>instead of passing it onto the wider ‘internet’, is redirected to a controlled set of pages </li></ul><ul><li>decided by the client. Because of the advanced features required like blocking SMTP </li></ul><ul><li>and FTP whilst allowing HTTP, customized development is required for a DigiX solution. </li></ul>
  10. 10. Advantages <ul><li>Due to demands from clients and current limitations of Bluetooth/Bluetooth Platforms, </li></ul><ul><li>DigiX has conceptualized and rolled out a ‘beta’ WIFI platform. </li></ul><ul><li>Why did we create this platform? </li></ul><ul><li>It allows Blackberry’s, IPhone, and all mobile devices including laptops with WIFI to communicate </li></ul><ul><li>It provides an active portal for mobile users to search for further information and download it, all for free at the event/location </li></ul><ul><li>As opposed to using internet, GSM, or 3G, all activity is free to all parties because a </li></ul><ul><li>VPN (Virtual Private Network) is established between all devices. </li></ul><ul><li>The inclusion of WIFI and Bluetooth platforms for clients will be unique to Benelux and </li></ul><ul><li>DigiX will be the only company being able to offer marketing and communications to </li></ul><ul><li>ALL mobile devices at events and locations. </li></ul>
  11. 11. 3. NFC <ul><li>Near Field Communication or NFC, is a short-range high-frequency wireless </li></ul><ul><li>communication technology which enables the exchange of data between devices over </li></ul><ul><li>about a 10 centimetre distance. The technology is a simple extension of the RFID that </li></ul><ul><li>combines the interface of a smartcard and a reader into a single device. An NFC device </li></ul><ul><li>can communicate with both existing RFID , as well as with other NFC devices, and is </li></ul><ul><li>thereby compatible with existing contactless infrastructure already in use for public </li></ul><ul><li>transportation and payment. NFC is primarily aimed at usage in mobile phones. </li></ul>
  12. 12. A trendy community experience <ul><li>How can event organizers, clubs and agencies use the service to enhance their events? </li></ul><ul><li>By offering visitors a trendy community experience </li></ul><ul><li>Through NFC/RFID you can link world visitor actions to the online world. Visitors from </li></ul><ul><li>an event can use their RFID (Radio Frequency Identification) or NFC (Near Field </li></ul><ul><li>Communication) enabled visitor badges to receive more information on nearby sights, </li></ul><ul><li>register their interest for certain activities, update their whereabouts online and get </li></ul><ul><li>linked to other visitors. </li></ul><ul><li>Museums and cities can also use the service to provide more information on historical </li></ul><ul><li>sites or attractions. Visitors touching an RFID tag with an RFID or NFC enabled mobile </li></ul><ul><li>phone can quickly access and download the extra information. This can also be </li></ul><ul><li>achieved through using 2D barcode options. </li></ul>
  13. 13. Applications <ul><li>With DigiX Tag, brands can make print and outdoor campaigns come alive. More </li></ul><ul><li>information, access websites, receive an sms, subscribe, get e-mail, couponing, opt-in, </li></ul><ul><li>contests, etc. All these extras can be delivered to the consumer at the moment he/she </li></ul><ul><li>is ready for it. </li></ul><ul><li>  </li></ul><ul><li>Three options are available: </li></ul><ul><li>Scanning a 2D barcode tag on a magazine or billboard with a camera phone. </li></ul><ul><li>Touching an RFID enabled billboard with a contactless card like a transport card. </li></ul><ul><li>Touching an RFID tag on a billboard with an NFC enabled mobile phone. </li></ul><ul><li>The brand gets full reporting and can update the advertisement remotely and </li></ul><ul><li>contextually dependent. </li></ul>
  14. 14. Contact details <ul><li>DAN SEIDMAN </li></ul><ul><li>managing partner </li></ul><ul><li>[email_address] </li></ul><ul><li>+32.495.255.875 </li></ul>GUY VAN NECK managing partner [email_address] +32.497.401.401 ANTHONY OSTERRIETH managing partner [email_address] +32.475.540.538 DIGIX - Copernicuslaan 2018 Antwerpen - Belgium www.digix.be