0
Google Confidential and Proprietary
WEB ANALYTICS BOOTCAMPJunio 25 – 28 2012Bogotá                     Jorge Quiroga                     Digital Marketing Str...
RECAP DÍA 3•      Filtros•      Cookies•      Comercio Electrónico•      Dominios y SubdominiosMétricas y Reportes•  Pagev...
DÍA 4•      Regex (Regular Expressions)•      Advanced Segments•      Analytics Intelligence•      Q&A (Funnels, Experimen...
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Analytics Intelligencehttp://www.youtube.com/watch?v=FHzjTrabbC8&feature=player_embedded                                  ...
Google Confidential and Proprietary
Q&A      Google Confidential and Proprietary
Funnels          Google Confidential and Proprietary
Google Confidential and ProprietaryGoogle confidential
Google Confidential and ProprietaryGoogle confidential
Experimentshttp://www.youtube.com/watch?v=TGrujIh2H0I                                     Google Confidential and Propriet...
Content ExperimentsWith Content Experiments, you can:•  Compare how different web pages perform using a random sample   of...
Content ExperimentsCreate different versions of your web pages to test:•  Headlines and headers•  Images and icons•  TextC...
Content ExperimentsTesting Guidelines to get faster and more reliable results•  Test only a few elements. If you change mu...
(not provided) / (not set)                             Google Confidential and Proprietary
(not provided) vs (not set)“Not Set” = Not Search Engine, Referrals and Direct links“Not Provided” = Protected by Google e...
(not provided)Official answerWhen a signed-in user visits your site from an organic Google search, all web analytics servi...
Alternativas                       Google Confidential and Proprietary Google confidential
(not set)Other traffic sources: If youre looking at a part in Google Analytics where there can be traffic from other sourc...
EXAMENBúsquen su nombre en lasiguiente dirección para utilizar suvoucher: http://goo.gl/mPj6G                          Goo...
Upcoming SlideShare
Loading in...5
×

Google Analytics Bootcamp Bogota Junio 28 2012 Dia 4

1,362

Published on

Primera Presentación del Bootcamp Bogota Junio 28 2012 día 4, conducida por Jorge Quiroga

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,362
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Google Analytics Bootcamp Bogota Junio 28 2012 Dia 4"

  1. 1. Google Confidential and Proprietary
  2. 2. WEB ANALYTICS BOOTCAMPJunio 25 – 28 2012Bogotá Jorge Quiroga Digital Marketing Strategist Google Web Analytics Guru jorgequiroga@google.com twitter: jorgeAquiroga #googleanalyticsbogota www.latamdigital.com Google Confidential and Proprietary
  3. 3. RECAP DÍA 3•  Filtros•  Cookies•  Comercio Electrónico•  Dominios y SubdominiosMétricas y Reportes•  Pageviews, Visitas y Visitantes•  Métricas de Tiempo•  Fuentes de Tráfico•  Reportes de Contenido Google Confidential and Proprietary Google confidential
  4. 4. DÍA 4•  Regex (Regular Expressions)•  Advanced Segments•  Analytics Intelligence•  Q&A (Funnels, Experimentos, notProvided)•  EXAMEN Google Confidential and Proprietary Google confidential
  5. 5. Google Confidential and Proprietary
  6. 6. Google Confidential and Proprietary
  7. 7. Google Confidential and Proprietary
  8. 8. Google Confidential and Proprietary
  9. 9. Google Confidential and Proprietary
  10. 10. Google Confidential and Proprietary
  11. 11. Google Confidential and Proprietary
  12. 12. Google Confidential and Proprietary
  13. 13. Google Confidential and Proprietary
  14. 14. Google Confidential and Proprietary
  15. 15. Google Confidential and Proprietary
  16. 16. Google Confidential and Proprietary
  17. 17. Google Confidential and Proprietary
  18. 18. Google Confidential and Proprietary
  19. 19. Google Confidential and Proprietary
  20. 20. Google Confidential and Proprietary
  21. 21. Google Confidential and Proprietary
  22. 22. Google Confidential and Proprietary
  23. 23. Google Confidential and Proprietary
  24. 24. Google Confidential and Proprietary
  25. 25. Google Confidential and Proprietary
  26. 26. Google Confidential and Proprietary
  27. 27. Google Confidential and Proprietary
  28. 28. Google Confidential and Proprietary
  29. 29. Google Confidential and Proprietary
  30. 30. Google Confidential and Proprietary
  31. 31. Google Confidential and Proprietary
  32. 32. Google Confidential and Proprietary
  33. 33. Google Confidential and Proprietary
  34. 34. Google Confidential and Proprietary
  35. 35. Google Confidential and Proprietary
  36. 36. Google Confidential and Proprietary
  37. 37. Google Confidential and Proprietary
  38. 38. Google Confidential and Proprietary
  39. 39. Google Confidential and Proprietary
  40. 40. Google Confidential and Proprietary
  41. 41. Google Confidential and Proprietary
  42. 42. Google Confidential and Proprietary
  43. 43. Google Confidential and Proprietary
  44. 44. Google Confidential and Proprietary
  45. 45. Google Confidential and Proprietary
  46. 46. Google Confidential and Proprietary
  47. 47. Google Confidential and Proprietary
  48. 48. Google Confidential and Proprietary
  49. 49. Google Confidential and Proprietary
  50. 50. Google Confidential and Proprietary
  51. 51. Google Confidential and Proprietary
  52. 52. Google Confidential and Proprietary
  53. 53. Google Confidential and Proprietary
  54. 54. Google Confidential and Proprietary
  55. 55. Google Confidential and Proprietary
  56. 56. Analytics Intelligencehttp://www.youtube.com/watch?v=FHzjTrabbC8&feature=player_embedded Google Confidential and Proprietary
  57. 57. Google Confidential and Proprietary
  58. 58. Q&A Google Confidential and Proprietary
  59. 59. Funnels Google Confidential and Proprietary
  60. 60. Google Confidential and ProprietaryGoogle confidential
  61. 61. Google Confidential and ProprietaryGoogle confidential
  62. 62. Experimentshttp://www.youtube.com/watch?v=TGrujIh2H0I Google Confidential and Proprietary
  63. 63. Content ExperimentsWith Content Experiments, you can:•  Compare how different web pages perform using a random sample of your visitors•  Define what percentage of your visitors are included in the experimen•  Choose what type of goal you’d like to testExperiments require two main ingredients:•  Different versions of your web pages to serve to your visitors.•  Goals that youve set up in Analytics.Each experiment page is measured according to the percentage ofvisitors who view the page and accomplish the goal. Google Confidential and Proprietary Google confidential
  64. 64. Content ExperimentsCreate different versions of your web pages to test:•  Headlines and headers•  Images and icons•  TextCalls to action•  Page layoutAnalytics goals you can test•  URL visit•  Event Google Confidential and Proprietary Google confidential
  65. 65. Content ExperimentsTesting Guidelines to get faster and more reliable results•  Test only a few elements. If you change multiple elements on each page, it can be difficult to figure out which element or combination of elements was responsible for the best results.•  Use high-volume pages. The more often that people visit a page or complete a goal, the less time it takes to gather data.•  Make bold changes. Visitors can miss small changes and you can end up with inconclusive results.•  Keep testing. With follow-up testing, you can build on the success of your experiment. Did one headline encourage a lot more purchases? If so, test it alongside a product image or an image of a spokesperson. Google Confidential and Proprietary Google confidential
  66. 66. (not provided) / (not set) Google Confidential and Proprietary
  67. 67. (not provided) vs (not set)“Not Set” = Not Search Engine, Referrals and Direct links“Not Provided” = Protected by Google encrypted searchThe SSL search, protocol that helps provide secure Internet communications or another word to say encrypted search, will become the default experience for signed in users on Google.com.Consequently, if you are a Google account owner and are signed in while surfing the web you might have noticed that your url has slightly changed. Indeed, your url now show : HTTPS:// rather than the usual HTTP:// . Google Confidential and Proprietary Google confidential
  68. 68. (not provided)Official answerWhen a signed-in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.Keep in mind that the change will affect only a minority of your traffic.You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc.”To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected. Google Confidential and Proprietary Google confidential
  69. 69. Alternativas Google Confidential and Proprietary Google confidential
  70. 70. (not set)Other traffic sources: If youre looking at a part in Google Analytics where there can be traffic from other sources than search engines, for instance, referrals or direct traffic, and you cross reference with "keywords" youll see (not set) because there were actually no keywords involved.Geo reports: Google Analytics is able to determine where your visitors are coming from; however, if our 3rd party vendor does not have an accurate record of the IP address to determine the location, Google Analytics will display a "(not set)" entry.Traffic sources:•  Auto-tagging is on but cost data is not applied (learn more)•  There is a redirect in the UR•  The gclid parameter is altered or dropped from the ad•  Auto and manual tagging are being used at the same time•  Manually tagged URLs are missing a value Google Confidential and Proprietary Google confidential
  71. 71. EXAMENBúsquen su nombre en lasiguiente dirección para utilizar suvoucher: http://goo.gl/mPj6G Google Confidential and Proprietary
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×