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Search Engine Optimization (SEO)
Overview

Tuesday, December 24, 2013
Introduction to Search Engine
Optimization
Your customers see your Advertisement or Listing when they Search
- Definition
...
Why is SEO important from a
marketer’s point of view
- SEO pulls more traffic than PPC
- Natural listings are perceived to...
SEO General Advice

- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO...
SEO Basics.
Keyword Research

Tuesday, December 24, 2013
SEO Basics. ( Contd. )
- Competition Analysis : (Page Rank, links, paged indexed)
Page Rank

Paged indexed
Links

Tuesday,...
SEO Basics. ( Contd. )

- On page Optimization
- Off page Optimization
- Keyword Selection
(Proper Keyword Selection can m...
On Page SEO

Page Structure and layout

Title Tag and Meta tags

Tuesday, December 24, 2013
On Page SEO ( Contd. )
Hx tags
H1 tag
<h1> </h1>

H2 tag
<h2> </h2>

Good content with correct keyword density
Tuesday, De...
On Page SEO ( Contd. )
Filenames
Img Alt tags

Tuesday, December 24, 2013
On Page SEO ( Contd. )
Simple Sitemap Google Xml sitemap

Tuesday, December 24, 2013
On Page SEO ( Contd. )
- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Be...
Page Structure and Layout
Table Vs CSS (two column / three column layouts)
menu

Content

Empty
Cell

Coding for Table Tri...
Off page Optimization
- Directory submission : A few important paid and free directories

Local Directory submission

Yell...
Off page Optimization ( Contd. )
- Link popularity development
One Way Links : A site links to B site but there is no link...
Off page Optimization ( Contd. )

- Article submission
- Links from online Press Releases and Blogs, RSS Feeds

Tuesday, D...
Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

...
Most common SEO mistakes
- Temporary redirect on home page
Example
: www.remit2india.com.
Redirects to : http://www.timeso...
Most common SEO mistakes ( Contd. )

- Flash only website

.ift

- Unusual file extensions
- Click to enter website
- Ad h...
Thank
you
Any Q
Tuesday, December 24, 2013
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Search Engine Optimization Improve Your wesite Online Visibulity - e-Merchant Acdemy

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Search engine Optimization improve the Website Online visibility and get quality customers for business. http://www.emerchantacademy.com/ call 040-23300827

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Transcript of "Search Engine Optimization Improve Your wesite Online Visibulity - e-Merchant Acdemy"

  1. 1. Search Engine Optimization (SEO) Overview Tuesday, December 24, 2013
  2. 2. Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Natural listings ( By SEO Work ) Google technology places your Advertisement (Paid Result) Tuesday, December 24, 2013
  3. 3. Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand. Tuesday, December 24, 2013
  4. 4. SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ? Tuesday, December 24, 2013
  5. 5. SEO Basics. Keyword Research Tuesday, December 24, 2013
  6. 6. SEO Basics. ( Contd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links Tuesday, December 24, 2013
  7. 7. SEO Basics. ( Contd. ) - On page Optimization - Off page Optimization - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) Tuesday, December 24, 2013
  8. 8. On Page SEO Page Structure and layout Title Tag and Meta tags Tuesday, December 24, 2013
  9. 9. On Page SEO ( Contd. ) Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density Tuesday, December 24, 2013
  10. 10. On Page SEO ( Contd. ) Filenames Img Alt tags Tuesday, December 24, 2013
  11. 11. On Page SEO ( Contd. ) Simple Sitemap Google Xml sitemap Tuesday, December 24, 2013
  12. 12. On Page SEO ( Contd. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: Tuesday, December 24, 2013
  13. 13. Page Structure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Cell Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan="2"> The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> menu Instead of this Content Layout with table trick You would get this Tuesday, December 24, 2013
  14. 14. Off page Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission Tuesday, December 24, 2013
  15. 15. Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B Website Website C Main Website Tuesday, December 24, 2013
  16. 16. Off page Optimization ( Contd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds Tuesday, December 24, 2013
  17. 17. Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools Tuesday, December 24, 2013
  18. 18. Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com. Tuesday, December 24, 2013
  19. 19. Most common SEO mistakes ( Contd. ) - Flash only website .ift - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageActionVIEWPROD_ProdID-20785_HS-1 Tuesday, December 24, 2013
  20. 20. Thank you Any Q Tuesday, December 24, 2013
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