SEO - Optimise Your Site Like a Pro 2013


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A short presentation by Search Specialist Kristina Kostic. This presentation covers the 5 main areas of SEO and what you can do to optimise your website (and check to see if your site is following best practice).

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SEO - Optimise Your Site Like a Pro 2013

  1. 1. OPTIMISE YOURWEBSITE LIKE A PROLearn about SEO and what you can do tomake your site more visible in searchengines.
  2. 2. What is Search EngineOptimisation? Optimising a website to increase its visibilityin search engines for relevant search queries(keywords). 200+ signals used to determine a site’sranking. Make your site valuable to visitors, becomethe ‘best answer’ to their initial search query.
  3. 3. Has your website been builtcorrectly? Content Management System (CMS) Is it SEO friendly? Are there any limitations orbarriers? Friendly URLs Avoid special characters – e.g. ? } % Redirects Let search engines know when you change thelocation of your website or pages. Site Speed Could prevent search engines from crawling pagesproperly Robots.txt & Meta Robots Tag
  4. 4. On Page OptimisationOptimise your website for the search phrasesyou want to rank well for. Be realistic about yourkeywords. Page Title Tag Meta Description Headings Internal Links Image Alt Tags Keyword Rich Content
  5. 5. On Page Optimisation Always follow Google’s guidelines Don’t spam or keyword stuff – it won’t makesense to your visitors and search engines willfigure out what you are doing.
  6. 6. On Page Optimisation Tips Page Title & Meta Description appear insearch results – snippets about your website.Page TitleMeta Description
  7. 7. On Page Optimisation Tips Should be written to both entice searchers toclick on your website, and tell search engineswhat your site is about. Include the primary keyword(s), but accuratelydescribe the page. There is a character limit: 66 characters for Title Tags 155 characters for Meta Descriptions Be concise, descriptive and unique acrosseach page (no duplicates)
  8. 8. Content Strategy Provide good quality and useful content – it isthe only way search engines will rank your siteover a competitor. Content Tip: Read through your website copyand ask: Does my content add value? It is in-depth and meaningful to my visitors? Is it up to date? Check spelling and grammar
  9. 9. Content Tips Encourage people to read your content andstay on your site for longer by breaking uplonger pages and large chunks of text. Use headings, bullet points/lists, separate longpages if need be and incorporate images tobreak it up.
  10. 10. Content – a little extra Image galleries Forms Online Applications Product Demos Surveys/Polls Videos Maps Widgets Calculators Social Feeds Downloads – PDF orotherwiseInteractive and rich content:
  11. 11. Becoming a Content Leader Google+ profiles becoming increasinglyimportant, business pages & personal – buildyour authorship and become the authority onyour topic. Start a blog – find topics using Google Newssearch, Google Alerts Include resources, FAQs, tips and advice
  12. 12. Link Strategy Build links naturally When done correctly, links and online citationscan be valuable to rankings Try sites like: Member associations Local directories (good quality – True Local, Hot Frog,Gold Coast Directory) Google+Local (formerly Google Places) – importantfor local rankings Social Profiles – link to blog posts & products/services Friends – suppliers/stockists
  13. 13. Link Strategy Internal Links: linking to pages within yourwebsite; helps let Google know which pagesare the most important (site hierarchy) Good content = link-worthy website
  14. 14. Link Building ‘Don’ts’ Do Not: Participate in link schemes Submit to spammy link directories Pay for or sell links Utilise link building services without an optimisedsite You mind find your site sitting next to onlinegambling or adult sites.Rule of thumb: would you feel comfortablesending your customers to that website? If not,then you probably don’t want a link there.
  15. 15. Monitor Your Site – BeProactiveGoogle AnalyticsIncredible amount of data available about your site.Includes: Visitor information – how many pages, how long theystayed Pages visited – find your most popular pages andthose that aren’t performing as well Where your traffic came from – search engines,referring websites and direct visits Keywords used to find you in search engines What device or browser? Check your site on mobiledevices if you are receiving a high number of mobilevisits
  16. 16. Monitor Your Site – BeProactiveGoogle Webmaster ToolsIn depth information about site performance. See what sites are linking to you and how Learn which search queries your site isappearing for in Google and the averageposition you are ranking at Discover and fix any broken links or malware Submit XML sitemaps and be notified oftechnical issues straight away.
  17. 17. Conclusion SEO is an involved process and requiresmany areas of your website to be optimised tosee the overall benefit and maintain it longterm. Check your site, can it do with optimisation?Or are there serious issues that could beimpacting negatively on your siteperformance?