25% - 200% Increase In Conversions<br />Strong Message Match – Less bounced traffic<br />Focus and Simplicity – makes it easy for the visitor to complete the MDA (most desirable actions)<br />Less Interaction Points – avoids “wandering”<br />But Why?<br />
Responder demographics report<br /><ul><li>Visible if enough users have interacted with your ads, or if there is enough variety among the users that have been interacting with your ads</li></li></ul><li>… And revamp your targeting strategy<br /><ul><li>Look at the CTR of different subsets of your target audience based on age, gender and location</li></li></ul><li>Hints, Tips & Best Practices<br />
Ask questions<br />The more question marks there are in an ad, the higher the CTR is.<br />Having a question in the title can also provide a slight boost. (1%)<br />Don’t overdo it though! If it doesn’t make sense to have a question, just leave it out.<br />
Include a time prompt<br />Encourage users to act immediately.<br />Words like “now” or “today” and phrases like “limited time” can help emphasize the importance of taking action.<br />
Emphasize discounts and free offers<br /><ul><li>Everyone likes free/cheap things, so highlight this in the ad text.
Complimentary</li></li></ul><li>Use the third person<br />Users seem to favour ads that use the third person (he/she), over the first (I/we) or second (you). <br />This may be difficult to work into ad text, so don’t force it. <br />It may work particularly well for businesses that sell products that can be bought as gifts for another person. <br />