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1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
1.  Haliza.ppt
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1. Haliza.ppt

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  • 1. by  Haliza Yahaya, Hasnah Abdul Rahim, Nordibradini Selamat and Norsaniah Md Noh Faculty of Information Management, Universiti Teknologi MARA, MALAYSIA CHANGING NATURE OF REFERENCE AND INFORMATION SERVICES: SUSTAINABILITY, CAUSE AND EFFECT
  • 2. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Differences between traditional and digital reference </li></ul><ul><li>Formats of delivering the services with the advantages and disadvantages </li></ul><ul><li>Roles of librarians </li></ul><ul><ul><li>Successful services </li></ul></ul><ul><li>Issues of sustainability </li></ul><ul><li>Conclusion </li></ul><ul><ul><li>Views and suggestion </li></ul></ul>CONTENT
  • 3. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Reference and information services are a vital part of the function and mission of the institution in libraries of all types and sizes </li></ul><ul><li>Development of computing technology and the rise of the Internet led to irrevocable paradigm shifts in the work of library and information science professionals as well as changed the nature of reference services </li></ul>OVERVIEW
  • 4. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Views of the future of reference </li></ul>OVERVIEW David Tyckoson (2003) <ul><li>foresaw that there will be an increase in demand for instruction, a decrease in demand for ready reference and a role for librarians in the creation of information as well as in the conservation </li></ul>Joseph Janes (2003) <ul><li>future reference will focuses less on the answers to specific questions and more on providing assistance and support to people with more detailed, more demanding, more comprehensive information needs of all kinds </li></ul>James Rettig (2003) <ul><li>Reference desk will be replace with an information consultation room (librarian can work face-to-face with a user and/or where a librarian can work screen-to-screen with remote users </li></ul>
  • 5. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>In digital or virtual services, patrons can access information anytime and anywhere </li></ul><ul><li>Use of computer technology in capturing, storing, and providing information </li></ul><ul><li>Reference conducted online </li></ul><ul><li>Reference transaction is a computer-mediated communication </li></ul><ul><li>Patron could be writing from home, work or a variety of other location </li></ul><ul><li>Uses Internet to connect user with a librarian </li></ul>TRADITIONAL VS. DIGITAL
  • 6. Haliza Yahaya, UiTM, Malaysia 2009 1. E-mail  First - mid 1980s  simplest and the most common vehicle  works best for ready reference or simple factual questions  require sources and can be stated in an unambiguous way <ul><li>Advantages: </li></ul><ul><li>Convenience of asking for information or reference assistant whenever and wherever </li></ul><ul><li>More computer answers </li></ul><ul><li>More time for librarian to think about question, patron’s information needs, </li></ul><ul><li>Consult with other expert or knowledgeable reference librarians </li></ul><ul><li>Disadvantages: </li></ul><ul><li>User can’t provide better formulated questions, </li></ul><ul><li>Process of question negotiation via e-mail is rather bulky and time consuming, </li></ul><ul><li>Difficult to conduct reference interview - written records once sent out </li></ul><ul><li>Technology obstacles - have to be able to type, write and read, access to a computer </li></ul>FORMAT OF SERVICES
  • 7. Haliza Yahaya, UiTM, Malaysia 2009 2. Web Forms <ul><li>using a Web form and e-mail to respond </li></ul><ul><li>Advantages: </li></ul><ul><li>Convenience of asking for information or reference assistant whenever and wherever </li></ul><ul><li>More time for librarian to think about question, patron’s information needs </li></ul><ul><li>Consult with other expert or knowledgeable reference librarians </li></ul><ul><li>Extends the reach of the service – more people can find it </li></ul><ul><li>Disadvantages: </li></ul><ul><li>User can’t provide better formulated questions, </li></ul><ul><li>Process of question negotiation via e-mail is rather bulky and time consuming, </li></ul><ul><li>Difficult to conduct reference interview - written records once sent out </li></ul><ul><li>Technology obstacles - have to be able to type, write and read, access to a computer </li></ul><ul><li>Require access to a Web server (more difficult and costly, and this means a technician is needed) </li></ul>FORMAT OF SERVICES
  • 8. Haliza Yahaya, UiTM, Malaysia 2009 3. Chat and Instant Messaging <ul><li>Chat is real-time conversation that takes place on a computer </li></ul><ul><li>Instant Messaging is real-time internet communication </li></ul><ul><li>A supplement to Web form reference </li></ul><ul><li>Advantages: </li></ul><ul><li>Relatively simple to use and have a large installed base </li></ul><ul><li>Quick to learn </li></ul><ul><li>Allows patron to continue staying online while getting reference assistance </li></ul><ul><li>Disadvantages: </li></ul><ul><li>More demanding to provide </li></ul><ul><li>Performed away from the physical reference desk - need to hire additional personnel </li></ul><ul><li>Lack the physical clues of expression and body language </li></ul><ul><li>Accuracy and time consume in responding to the questions </li></ul><ul><li>Incompatible between the software and proprietary databases, </li></ul><ul><li>High need for multitasking skills to handle multiple question and resources at a time </li></ul><ul><li>Low speed modem connection </li></ul>FORMAT OF SERVICES
  • 9. Haliza Yahaya, UiTM, Malaysia 2009 4. Videoconferencing <ul><li>One- or two-way direct visual communication </li></ul><ul><li>Allowing the inquirer to see the librarian or each other </li></ul><ul><li>Advantages: </li></ul><ul><li>Able to see those nonverbal things or messages </li></ul><ul><li>Allows for interaction to support the clarification of inquiry </li></ul><ul><li>More personalized setting </li></ul><ul><li>Disadvantages: </li></ul><ul><li>Low level of utilization by users - Do not own the equipments and software necessary </li></ul><ul><li>Large expense for equipment and software </li></ul><ul><li>Problem with the bandwidth when video conferencing is available </li></ul><ul><li>Self-consciousness on the part of the users to being visible on screen </li></ul>FORMAT OF SERVICES
  • 10. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>- New requirement for Information Professionals </li></ul><ul><ul><li>demonstrate the importance and effect of understanding audiences, using new emerging tools and to work cooperatively </li></ul></ul><ul><ul><li>Effort to keep current with the pace of technology and tools can redirect focus from services and patrons to tools and make the process of gathering information and assessing tools to arrive at an informed decision more difficult </li></ul></ul>DIGITAL REFERENCE: ISSUES AND CHALLENGES
  • 11. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>- Challenges </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Technical Standards </li></ul></ul><ul><ul><li>Quality Standards and Best Practices </li></ul></ul><ul><ul><li>Question Negotiation </li></ul></ul><ul><ul><li>User Authentication </li></ul></ul><ul><ul><li>24/7 Hours of Services </li></ul></ul><ul><ul><li>Staff Development and Training </li></ul></ul><ul><ul><li>Privacy and Confidentiality in Digital Reference </li></ul></ul>DIGITAL REFERENCE: ISSUES AND CHALLENGES
  • 12. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Although user can get the needed information using those technologies, users still faced difficulties (1) to understand that all information are not the same, and (2) that search engines and question-answering systems do not always supply accurate or complete information </li></ul><ul><li>Librarians must make their resources and services as easy to use as these simplified online portals </li></ul><ul><li>Proactive – offer changes, welcome and promote </li></ul><ul><li>Tyckoson (2003) </li></ul><ul><ul><li>Librarian should become information generators rather than information conservators </li></ul></ul>ROLES OF LIBRARIAN
  • 13. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Joseph Janes (2003) </li></ul><ul><ul><li>evaluation and quality of information sources, </li></ul></ul><ul><ul><li>sophisticated tools and techniques for searching, </li></ul></ul><ul><ul><li>understanding the nature of users, their communities, their needs and situation, </li></ul></ul><ul><ul><li>computing and organizing and packaging information resources for their use, helping them to understand how to help themselves and how to use and evaluate information </li></ul></ul><ul><li>Development and delivery of appropriate information literacy training </li></ul><ul><li>Be lifelong learners themselves </li></ul>ROLES OF LIBRARIAN
  • 14. Haliza Yahaya, UiTM, Malaysia 2009 <ul><li>Should we fail to take the mutation of our environment, we will relegate our librarians to obsolesce. </li></ul><ul><li>Important for us to recognize the direction in which we are traveling, anticipating not just particular changes, but also the fact of change itself. </li></ul><ul><li>If we hope to stay vital, we should change with our discipline. Growing as it does. </li></ul><ul><li>We must deal with change as it happen by adopting new procedures, new working group and new lines of communication. </li></ul><ul><li>Professionals developments – technical and training requires continuous support. </li></ul><ul><li>Future of libraries in general hangs on what we do in the next few years. </li></ul><ul><li>We could become a vital and energetic part of the information lives of our communities. </li></ul><ul><li>We could do all these things and more and we should. We must. When we do, that is when will we truly succeed (Janes 2003). </li></ul>CONCLUSION
  • 15. Thank you for listening

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