Your SlideShare is downloading. ×
To F P C6] 1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

To F P C6] 1

1,530

Published on

Key note speaker presentation to Toronto Food Council April 30/09

Key note speaker presentation to Toronto Food Council April 30/09

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,530
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Toronto Food Policy Council Conference April 30 2009 Building the Infrastructure for Local Food in Ontario: Creating public/private partnerships Donald J. P. Ziraldo Chairman, Vineland Research and Innovation Center
  • 2.
    • To examine the what , when , why and how of building the infrastructure needed to revitalize and sustain Ontario’s rural and urban food economies.
    Objectives
  • 3.  
  • 4.
    • Appellation d’Origine Controllee (AOC).
    • Origins of AOC date back to the 15th century , in Roquefort , France.
    • ……… .(yes, the cheese).
    • First law for the protection of the place of origin: May 1919.
    The Origin Of ‘Terroir’
  • 5.
    • The concept of “terroir” has always been the domain of the vintner.
    TERROIR VQA
  • 6.
    • France; AOC- 1935
      • first introduced through legislation.
      • Châteauneuf-du-Pape -was first wine appellation.
    • Italy; DOC – 1963
      • Denominazione di origine controllata.
    • Germany; QMP-1971
      • Qualitätsweine mit Prädikat.
    • Canada: VQA – 1989
      • Vintners Quality Alliance, legislated in 1999.
      • Appellation Of Origin
  • 7. Listening Carefully to what the soil is saying in each vineyard/land parcel
  • 8.
    • Organic / Biodynamic
    • Slow Food
    • Culinary tourism / agri-tourismo
    • Respect for the land
    • Mimic nature
    • Sustainability of farmers
    • Enviro-stewardship:(Greenbelt)
    • Reduce fuel miles
    • Family farm
    • Provenance of food
    “ Terroir” / Local
  • 9. The Provenance of Food
    • “ People these days want fresh local produce, the provenance of food is becoming an ever more important aspect of the food we eat.”
    • Chef Jamie Kennedy
  • 10. Prudhomme’s Landing Vineland Research and Innovation Centre - a public / private partnership
  • 11.  
  • 12. Suppliers : Certified Standards Internet Portal Transactional Management Traceability Loyalty Program Farm Tax and Carbon Credits BUYERS Grocers, Restaurants, Farm Markets, etc Niagara Local Food Pilot Research & Innovation Dairy Farmers, Flowers Canada, Vegetables, Beef, etc
  • 13. Niagara Region Ag Task Force
  • 14.
    • 5 Regions and soon to cover Ontario
    • Foodland Ontario( Min of Agriculture)
    • Savoir Ontario (Min of Tourism)
    Ontario Culinary Tourism Alliance
  • 15. Local Food Labelling
    • Truth in labeling; Made in Canada?
    • Appellation systems…..”terroir”/local
      • - Vintners Quality Alliance ( VQA )
      • Artisan Bakers Quality Alliance
      • Local Food Plus ( LFP)
      • Dairy Quality Alliance (DQA for cheeses)
      • - Pick Fresh ?
  • 16. Old Industrial model
    • Kraft, Maple Leaf
    • Centralized
    • Highly processed
    • Pesticides/hormones
    • Highly mechanized
    • Corporate
    • Marketing Boards
    • Innovation in packaging/marketing
    • 2-3% growth
    • 5 th Town Cheese, Baretta
    • Decentralized
    • Taste, ‘terroir’
    • Organic/biodynamic
    • Artisan
    • Farm markets/farm gate
    • Farm to table
    • Environmentally sustainable
    • 30-40% growth
    New local food economies vs * Source; Betsy Donald ( Martin Prosperity Institute) Why?
  • 17. 21st century Agriculture ( What )
    • Holistic perspective for food economy
    • Solutions to the problems of obesity
    • Food safety and security
    • Revitalize declining rural communities
    • Environmental sustainability
    • Replace dependency on fossil fuels with alternative energy (solar /wind/biomass)
    • Harmonize Greenbelt and agriculture …there has been no serious effort to support farm sustainability once the greenbelt was established;
    • immediately form a Greenbelt Agriculture Advisory Council
    • Ministry of Food ?
  • 18. Infrastructure ( How )
    • New systems of distribution
    • Internet distribution…”Cloud computing”
    • Marketing Boards ‘Renaissance’ ...... breed mediocrity and stifle entrepreneurship…they did serve a purpose and need to reinvent themselves in the 21 st century agriculture model
    • Farmers should have option to opt out; eg Pork producers / Pinque Prosciutto
    • Regional, wholesale local food ‘hubs’
    • EVENTS: Feast of Fields, Royal Winter Fair, Cuvee, Brickworks, Daily/weekly farm fairs and markets
  • 19. Suppliers Certified Standards Tracability Loyalty Program Farm Tax and Carbon Credits Ontario Local Food Pilot Research & Innovation Dairy Farmers, Flowers Canada, Vegetables, Beef, etc Internet Portal Transactional Management BUYERS Grocers, Restaurants, Farm Markets, etc
  • 20. Government Policy ( How )
    • Revise current commodity marketing boards to allow farmers to “opt out” on voluntary basis
    • Governments and municipalities need to revise value-added and secondary use agricultural activities and amend required tax policies
    • Ensure convenient , safe access to local food and reduce systemic barriers
    • THE AGRI-FOOD SUMMIT “Ontario institutions will buy locally produced food” Premier Dalton McGinty says
    • The Canadian Press  April 7, 2009
  • 21. Education ( How )
    • Urban Primary and secondary school food courses ……instead of taking away the chips and forcing the children to eat carrots, teach them the nutritional value, how they grow…how to grow them in their back yards.
    • Rural Secondary school ag courses …. eg NDHS
    • We have rich institutional food training centers…. that not only use but encourage the use of local food as training grounds for new, aspiring young home grown chefs. George Brown, Niagara College, Humber
    • School procurement programs in conjunction with above
    • “ Stages”….. students could become valuable labour pool while learning about agriculture
    • Agri-tourismo …. farm vacations ( supports farmers, families and communities )
  • 22. Sources
    • Metcalf Foundation
    • From Kraft to Craft;
      • Betsy Donald ( Martin Prosperity Institite /Rotman Bus School)
    • Bringing Local Food Home;
      • Maureen Carter-Whitney ( Greenbelt Foundation)
    • Vineland Research Innovation Center
    • - Local Food Initiative
    • Niagara Region Ag Task Force report
  • 23. Local Food Challenge
    •   8.1 Million Golden Horseshoe residents
    • X
    • $10 of weekly budget on local foods and/or goods each week
    • =  $ 121.5 million * influx into the local economy each week
    • * Source; Dr. Lewis Soroka

×