AFTRS Creating Experiences Day 1

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First day of AFTRS Creating Experiences course - minus the movies from the slideshow

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AFTRS Creating Experiences Day 1

  1. 1. Creating Experiences
  2. 2. Creating Experiences Terminology Cross Media Transmedia Emerging Media Multi Platform Content
  3. 3. Creating Experiences
  4. 4. Creating Experiences
  5. 5. Creating Experiences Course Resources http://delicious.com/creatingexperiences/ http://youtube.com/aftrsfoundation http://thefoundry.ws Class Hash tag #crex http://aftrscentral.ning.com
  6. 6. Creating Experiences Assessment Series of class exercises Group work Pitching and presentation Major project in Wk 2
  7. 7. Creating Experiences Emerging Content Formats Episodic Web Distributed Story MashUp Participatory Community
  8. 8. Creating Experiences Episodic Web
  9. 9. Creating Experiences
  10. 10. Creating Experiences
  11. 11. Creating Experiences
  12. 12. Creating Experiences
  13. 13. Creating Experiences
  14. 14. Creating Experiences Distributed Story
  15. 15. Creating Experiences
  16. 16. Creating Experiences Dark Knight
  17. 17. Creating Experiences MashUps
  18. 18. Creating Experiences
  19. 19. Creating Experiences
  20. 20. Creating Experiences Kutiman Mixes YouTube
  21. 21. Creating Experiences Participatory Community
  22. 22. Creating Experiences
  23. 23. Creating Experiences
  24. 24. Creating Experiences Tomorrow it’s your turn What’s Cool and Why?
  25. 25. Creating Experiences
  26. 26. Creating Experiences Fragmentation of audiences Mass audience Global niche audiences Hundreds of Millions of audiences of audiences of millions hundreds * * Tony Surtees - CEO iPrime
  27. 27. Creating Experiences
  28. 28. Creating Experiences
  29. 29. Creating Experiences First published 1989 First published 1999
  30. 30. Creating Experiences Psychographics
  31. 31. Creating Experiences Psychographics interests, activities, opinions attitudes, interests, lifestyles vs Demographics (age, gender)
  32. 32. Creating Experiences Experience Design
  33. 33. Creating Experiences Everything we create is an experience
  34. 34. Creating Experiences Successful experiences are meaningful
  35. 35. Creating Experiences
  36. 36. Creating Experiences Audience Format Property • Darren (28) and Kylie (23), • Episodic • Outback aspirational suburban couple, Mount Web Travel Druit, NSW • Share • Melinda (43), executive single • Distributed House Story woman, Paddington, NSW • Dance Life • Jayden (8), lives with parents and • MashUp • Young two siblings, soccer and sci-fi mad, Entrepeneur Kensington, SA • Participatory • Fashion Plate • Trudy (62) and Dave (64), ‘silver Community surfer’ middle class couple, well • Music DIY educated, Cottesloe, WA • Political Satire • Bethany (12), lives with single Mum, goth, Toowong, QLD

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