Podcamp Hawaii 2008 Presentationv2

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A quick informative on the who,what,where, and why on social media. Presented at Hawaii Podcamp 2008.

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Podcamp Hawaii 2008 Presentationv2

  1. 1. “ The Who, What, Where, & WHAT THE!?” <ul><li>What is social media? </li></ul><ul><li>Who are it’s participants? </li></ul><ul><li>Why is it important? </li></ul><ul><li>Authenticity vs. Privacy </li></ul><ul><li>Your personal brand </li></ul>
  2. 2. WHAT IS SOCIAL MEDIA <ul><li>Social media is a lesson, a communication tool, a distribution channel, and is it is a means, not an end. </li></ul>
  3. 3. WHAT IS SOCIAL MEDIA <ul><li>Social media  are primarily Internet-based tools for sharing and discussing information among human beings. </li></ul>
  4. 5. Blogs and Microblogs <ul><li>Blogs are highly consumable </li></ul><ul><li>Easy for people to read and understand </li></ul><ul><li>Allows comments, discussion, linking </li></ul><ul><li>You have to look at it from two sides </li></ul>
  5. 6. Social Networking <ul><li>Facebook and MySpace are the big ones </li></ul><ul><li>There are more niche ones - like Myartspace.com which is for artists that share a common interests </li></ul><ul><li>Find the ones in your niche and then build a presence on them </li></ul>
  6. 7. Forums and Groups <ul><li>Often most overlooked </li></ul><ul><li>Forums are most powerful for strong and passionate communities </li></ul><ul><li>One key take away regarding forums is a site called Bigboards.com which ranks forum sizes </li></ul><ul><li>Get involved. Talk to people. Look at logs of a viral campaign to see the forum activity </li></ul>
  7. 8. Online Video <ul><li>More than just uploading and telling friends </li></ul><ul><li>A place where people can comment and respond </li></ul><ul><li>A quick way to spread a message </li></ul><ul><li>Established portals makes it easy for people to link directly </li></ul>
  8. 9. Social News and Bookmarking <ul><li>The big ones are Digg, StumbleUpon, and Del.icio.us </li></ul><ul><li>More than just bookmarking. It's about allowing people to see what your interested in </li></ul><ul><li>With Digg there is a large barrier to entry because its competitive </li></ul>
  9. 10. <ul><li>* comScore MediaMetrix (August 2008) - Blogs: 77.7 million unique visitors in the US - Facebook: 41.0 million | MySpace 75.1 million - Total internet audience 188.9 million * eMarketer (May 2008) - 94.1 million US blog readers in 2007 (50% of Internet users) - 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) - 184 million Worldwide have started a blog | 26.4 US - 346 million Worldwide read blogs | 60.3 US - 77% of active Internet users read blogs </li></ul>
  10. 11. <ul><li>YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) </li></ul><ul><li>YouTube & Wikipedia among top brands (source: brandchannel.com) </li></ul><ul><li>Five of the top 10 websites are social (source: Alexa) </li></ul><ul><li>Over 100 million blogs exist (source: Technorati) </li></ul><ul><li>120,000 new blogs launched every day (source: Technorati) </li></ul><ul><li>1.5 million posts per day (17 per second) (source: Technorati) </li></ul>
  11. 13. Privacy vs. Authenticity @SurfDude07023 @danzelikman
  12. 14. Cheers!! Twitter - @danzelikman LinkedIn / Facebook – Dan Zelikman
  13. 15. APPENDIX

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