Totc buenos aries 2014

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How to build a family instead of hiring a staff - Tales of The Cocktail on Tour, Buenos Aries

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Totc buenos aries 2014

  1. 1. The Team Equation how to build a family instead of hiring a staff?
  2. 2. http://www.slideshare.net/dzaric
  3. 3. Dushan Zaric * 18 + years of Experience behind Bars ! * Co-Owner of Employees Only and Macao Trading Co NYC ! * Principal Bartender ! * Consultant ! * Author ! * Trainer ! * Yogi
  4. 4. Johnny Schuler !  !Peruvian!Pisco!Ambassador!around!the! world!! !  Chef!and!Restaurateur!in!Lima!with!two! restaurants!that!are!s9ll!successful!30! years!a=er!! !  !Founding!member!of!the!Na9onal! Tasters!Guild!of!Peru,!for!which!he!served! as!president!for!17!years.! !  Pisco!Portón!Master!Dis9ller!–!an!ultra! premium!Peruvian!Pisco!launched!in!the! US!!in!2011!.!!! !  Host!of!TV!Program!“Por!las!Rutas!del! Pisco”!! !  Recipient!of!Medal!of!Honor!by!the! Peruvian!Congress!for!recupera9ng!part!of! Peruvian!Heritage:!Pisco.!
  5. 5. ! Simon Ford ! ! * 20 + years of Experience in the Industry ! * Most rewarded Brand Ambassador in history ! * Co-Founder of The 86 Spirits Co ! * World Traveler ! * Looser of the biggest expense account in the business ! !
  6. 6. The Team Equation
  7. 7. What makes a bar successful?
  8. 8. What makes a bar successful? What makes a bar successful?
  9. 9. New Bar-Restaurant anywhere in the world ! General Formula:
  10. 10. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION
  11. 11. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION * Foot Traffic ! ! ! !
  12. 12. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION * Foot Traffic * Corner - if possible ! ! !
  13. 13. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION * Foot Traffic * Corner - if possible * Existing fixtures - ideally ! !
  14. 14. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community !
  15. 15. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community * Great deal on the lease
  16. 16. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT
  17. 17. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT * Products (Food & Drink) ! ! !
  18. 18. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT * Products (Food & Drink) * Design ! !
  19. 19. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT * Products (Food & Drink) * Design * Profitability & Business Plan !
  20. 20. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics
  21. 21. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics * Hours of Operation
  22. 22. New Bar-Restaurant anywhere in the world ! General Formula: SERVICE
  23. 23. New Bar-Restaurant anywhere in the world ! General Formula: SERVICE * Team ! ! !
  24. 24. New Bar-Restaurant anywhere in the world ! General Formula: SERVICE * Team * Training ! !
  25. 25. New Bar-Restaurant anywhere in the world ! General Formula: SERVICE * Team * Training * Hospitality !
  26. 26. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION +
  27. 27. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION CONCEPT + +
  28. 28. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION CONCEPT SERVICE + + =
  29. 29. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION CONCEPT SERVICE + + = $$$
  30. 30. Marketing & PR
  31. 31. Most restaurants still fail....
  32. 32. Cornell University and Michigan State University ! ! Study of restaurants in three local markets over a 10-year period:
  33. 33. "beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
  34. 34. YEAR 1 - 27% of restaurant startups failed; ! ! ! ! ! !
  35. 35. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! ! !
  36. 36. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! YEAR 5 - 60% had gone south. !
  37. 37. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! YEAR 5 - 60% had gone south. ! YEAR 10 - 70% had failed.
  38. 38. 30% Success Rate in 10 years
  39. 39. yet...
  40. 40. PDT - New York City
  41. 41. Trailer Happiness, LondonTrailer Happiness- London, UK
  42. 42. La Descarga - Hollywood
  43. 43. Broken Shaker - Miami
  44. 44. Schumman’s Bar - Munich, Germany
  45. 45. Union Bar - Copenhagen, Denmark
  46. 46. Black Pearl - Melbourne, Australia
  47. 47. Employees Only - New York City
  48. 48. All these bars have one thing in common
  49. 49. WHY: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
  50. 50. WHY: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
  51. 51. Why should anyone care?
  52. 52. Simon Sinek
  53. 53. Simon Sinek’s
  54. 54. The Golden Circle
  55. 55. WHAT
  56. 56. HOW WHAT
  57. 57. WHY HOW WHAT
  58. 58. People buy “why you do it” and not what you do!
  59. 59. FOOD & COCKTAILS
  60. 60. FOOD & COCKTAILS WHAT
  61. 61. BEST SERVICE, INGREDIENTS, ETC... FOOD & COCKTAILS WHAT
  62. 62. BEST SERVICE, INGREDIENTS, ETC... FOOD & COCKTAILS HOW WHAT
  63. 63. ETHOS BEST SERVICE, INGREDIENTS, ETC... FOOD & COCKTAILS
  64. 64. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.
  65. 65. Building a Family
  66. 66. YOU Management Bartenders, Servers Apprentices, Bus Boys, Food Runners Door People, Kitchen People, Guests
  67. 67. Family - it’s emotional!
  68. 68. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
  69. 69. What is Hospitality?
  70. 70. Legendary NYC Restaurateur “ Service is a monologue-we decide how we want to do things and set our own standards for service. Hospitality, on the other hand is a dialogue. To be on a guest’s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response. It takes both great service and great hospitality to rise to the top.” Danny Meyer – Setting the Table
  71. 71. Service is like a sheet of music
  72. 72. Hospitality is how you perform it
  73. 73. * Trickles down from top to bottom
  74. 74. YOU Management Bartenders, Servers Apprentices, Bus Boys, Food Runners Door People, Kitchen People, Guests
  75. 75. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” Seth Godin, Tribes: We Need You to Lead Us Saturday, July 6, 13
  76. 76. “It's within these tribes that societies get built, that important things happen.” David Logan, Tribal Leadership
  77. 77. PDT - New York City
  78. 78. Trailer Happiness- London, UK
  79. 79. La Descarga - Hollywood
  80. 80. Broken Shaker - Miami
  81. 81. Schumman’s Bar - Munich, Germany Schumman’s Bar, Munich, Germany
  82. 82. Union Bar - Copenhagen, DenmarkUnion Bar, Copenhagen, Denmark Saturday, July 6, 13
  83. 83. Black Pearl - Melbourne, Australia
  84. 84. Employees Only - New York CityEmployees Only, NYC
  85. 85. ?
  86. 86. http://www.slideshare.net/dzaric

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