THE TEAM EQUATION	


how to build a family instead of hiring
a staff	


Presented by:	

Dushan Zaric & Jason Kosmas
http://www.slideshare.net/dzaric
Jason Kosmas
* 18 + years of Experience behind Bars	

!
* Co-Founder of Employees Only and Macao
Trading Co, NYC	

!
* Co-...
Dushan Zaric
* 18 + years of Experience behind Bars	

!
* Co-Founder of Employees Only and Macao
Trading Co NYC	

!
* Co-F...
The Team Equation
The Team Equation
What makes a bar successful?
New Bar-Restaurant anywhere in the world 	

!

General Formula:
New Bar-Restaurant anywhere in the world 	

!

General Formula:

LOCATION
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Foot Traffic	

!
!
!
!

LOCATION
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Foot Traffic	

* Corner - if possible	

!
!
!

LOCATION
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Foot Traffic	

* Corner - if possible	

* Existing fixture...
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Foot Traffic	

* Corner - if possible	

* Existing fixture...
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Foot Traffic	

* Corner - if possible	

* Existing fixture...
New Bar-Restaurant anywhere in the world 	

!

General Formula:

CONCEPT
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Products (Food & Drink)	

!
!
!

CONCEPT
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Products (Food & Drink)	

* Design	

!
!

CONCEPT
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Products (Food & Drink)	

* Design	


* Profitability & B...
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Products (Food & Drink)	

* Design	

* Profitability & Bu...
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Products (Food & Drink)	

* Design	

* Profitability & Bu...
New Bar-Restaurant anywhere in the world 	

!

General Formula:

SERVICE
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Team 	

!
!
!

SERVICE
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Team 	

* Training	

!
!

SERVICE
New Bar-Restaurant anywhere in the world 	

!

General Formula:
* Team 	

* Training	

* Hospitality	

!

SERVICE
New Bar-Restaurant anywhere in the world 	

!

General Formula:

+
LOCATION
New Bar-Restaurant anywhere in the world 	

!

General Formula:

+
LOCATION

+
CONCEPT
New Bar-Restaurant anywhere in the world 	

!

General Formula:

+
LOCATION

+
CONCEPT

=
SERVICE
New Bar-Restaurant anywhere in the world 	

!

General Formula:

+
LOCATION

+
CONCEPT

$$$

=
SERVICE
Marketing & PR
Most restaurants still fail....
"beyond muddled concepts, failure
seemed to stem in large part from
an inability or unwillingness to
give the business suf...
Cornell University and Michigan
State University 	

!
!

Study of restaurants in three local
markets over a 10-year period...
YEAR 1 - 27% of restaurant startups
failed; 	

!
!
!
!
!
!
YEAR 1 - 27% of restaurant startups
failed; 	

!

YEAR 4 - 50% of those restaurants
were no longer in business; 	

!
!
!
YEAR 1 - 27% of restaurant startups
failed; 	

!

YEAR 4 - 50% of those restaurants
were no longer in business; 	

!

YEAR...
YEAR 1 - 27% of restaurant startups
failed; 	

!

YEAR 4 - 50% of those restaurants
were no longer in business; 	

!

YEAR...
30% Success Rate	

in 10 years
yet...
PDT, New York City
Trailer Happiness, London
La Descarga, Los Angeles
Broken Shaker, Miami
Schumman’s Bar, Munich, Germany
Union Bar, Copenhagen, Denmark
Black Pearl, Melbourne, Australia
Employees Only, NYC
Why are all these bars
different?
Simon Sinek
Simon Sinek’s
The Golden Circle
WHY:
What's your purpose? 	

What's your cause? 	

What's your belief? 	

Why does your organization exist?
Why do you get...
WHAT
HOW
WHAT
WHY
HOW
WHAT
People buy “why
you do it” and not
what you do!
FOOD & COCKTAILS
FOOD & COCKTAILS

WHAT
FOOD & COCKTAILS

WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS

HOW
WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS

ETHOS

BEST SERVICE, INGREDIENTS, ETC...
ETHOS
ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
ETHOS
The characteristic spirit of a culture, era,
or community as seen in its beliefs and
aspirations.
Building a Family
YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners	

Door People, Kitchen People,	

Guests
Family - it’s emotional!
Family - it’s emotional!
“If you hire people just because
they can do a job, they’ll work for
your money. But if you hire people
who believe what y...
“The secret of leadership is simple: 	

Do what you believe in. Paint a
picture of the future. Go there.	

People will fol...
“It's within these tribes that societies
get built, that important things
happen.”	

!

David Logan, Tribal Leadership
PDT, New York City
Trailer Happiness, London
Houston Hospitality Team, Los Angeles
Broken Shaker, Miami
Schumman’s Bar, Munich, Germany
Union Bar, Copenhagen, Denmark
Black Pearl, Melbourne, Australia
Employees Only, NYC
?

http://www.slideshare.net/dzaric
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
The Team Equation San Antonio Cocktail Conference
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The Team Equation San Antonio Cocktail Conference

  1. 1. THE TEAM EQUATION how to build a family instead of hiring a staff Presented by: Dushan Zaric & Jason Kosmas
  2. 2. http://www.slideshare.net/dzaric
  3. 3. Jason Kosmas * 18 + years of Experience behind Bars ! * Co-Founder of Employees Only and Macao Trading Co, NYC ! * Co-Founder of The 86 Co ! * Principal Bartender ! * Consultant ! * Author ! * Magician ! jason@the86co.com ! ! !
  4. 4. Dushan Zaric * 18 + years of Experience behind Bars ! * Co-Founder of Employees Only and Macao Trading Co NYC ! * Co-Founder of The 86 Spirits Co ! * Principal Bartender ! * Consultant ! * Author ! * Yogi ! * dushan@the86co.com
  5. 5. The Team Equation
  6. 6. The Team Equation
  7. 7. What makes a bar successful?
  8. 8. New Bar-Restaurant anywhere in the world ! General Formula:
  9. 9. New Bar-Restaurant anywhere in the world ! General Formula: LOCATION
  10. 10. New Bar-Restaurant anywhere in the world ! General Formula: * Foot Traffic ! ! ! ! LOCATION
  11. 11. New Bar-Restaurant anywhere in the world ! General Formula: * Foot Traffic * Corner - if possible ! ! ! LOCATION
  12. 12. New Bar-Restaurant anywhere in the world ! General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally ! ! LOCATION
  13. 13. New Bar-Restaurant anywhere in the world ! General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community ! LOCATION
  14. 14. New Bar-Restaurant anywhere in the world ! General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community * Great deal on the lease LOCATION
  15. 15. New Bar-Restaurant anywhere in the world ! General Formula: CONCEPT
  16. 16. New Bar-Restaurant anywhere in the world ! General Formula: * Products (Food & Drink) ! ! ! CONCEPT
  17. 17. New Bar-Restaurant anywhere in the world ! General Formula: * Products (Food & Drink) * Design ! ! CONCEPT
  18. 18. New Bar-Restaurant anywhere in the world ! General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan ! CONCEPT
  19. 19. New Bar-Restaurant anywhere in the world ! General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics CONCEPT
  20. 20. New Bar-Restaurant anywhere in the world ! General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics * Hours of Operation CONCEPT
  21. 21. New Bar-Restaurant anywhere in the world ! General Formula: SERVICE
  22. 22. New Bar-Restaurant anywhere in the world ! General Formula: * Team ! ! ! SERVICE
  23. 23. New Bar-Restaurant anywhere in the world ! General Formula: * Team * Training ! ! SERVICE
  24. 24. New Bar-Restaurant anywhere in the world ! General Formula: * Team * Training * Hospitality ! SERVICE
  25. 25. New Bar-Restaurant anywhere in the world ! General Formula: + LOCATION
  26. 26. New Bar-Restaurant anywhere in the world ! General Formula: + LOCATION + CONCEPT
  27. 27. New Bar-Restaurant anywhere in the world ! General Formula: + LOCATION + CONCEPT = SERVICE
  28. 28. New Bar-Restaurant anywhere in the world ! General Formula: + LOCATION + CONCEPT $$$ = SERVICE
  29. 29. Marketing & PR
  30. 30. Most restaurants still fail....
  31. 31. "beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
  32. 32. Cornell University and Michigan State University ! ! Study of restaurants in three local markets over a 10-year period:
  33. 33. YEAR 1 - 27% of restaurant startups failed; ! ! ! ! ! !
  34. 34. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! ! !
  35. 35. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! YEAR 5 - 60% had gone south. !
  36. 36. YEAR 1 - 27% of restaurant startups failed; ! YEAR 4 - 50% of those restaurants were no longer in business; ! YEAR 5 - 60% had gone south. ! YEAR 10 - 70% had failed.
  37. 37. 30% Success Rate in 10 years
  38. 38. yet...
  39. 39. PDT, New York City
  40. 40. Trailer Happiness, London
  41. 41. La Descarga, Los Angeles
  42. 42. Broken Shaker, Miami
  43. 43. Schumman’s Bar, Munich, Germany
  44. 44. Union Bar, Copenhagen, Denmark
  45. 45. Black Pearl, Melbourne, Australia
  46. 46. Employees Only, NYC
  47. 47. Why are all these bars different?
  48. 48. Simon Sinek
  49. 49. Simon Sinek’s
  50. 50. The Golden Circle
  51. 51. WHY: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? ! And why should anyone care?
  52. 52. WHAT
  53. 53. HOW WHAT
  54. 54. WHY HOW WHAT
  55. 55. People buy “why you do it” and not what you do!
  56. 56. FOOD & COCKTAILS
  57. 57. FOOD & COCKTAILS WHAT
  58. 58. FOOD & COCKTAILS WHAT BEST SERVICE, INGREDIENTS, ETC...
  59. 59. FOOD & COCKTAILS HOW WHAT BEST SERVICE, INGREDIENTS, ETC...
  60. 60. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...
  61. 61. ETHOS
  62. 62. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.
  63. 63. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.
  64. 64. Building a Family
  65. 65. YOU Management Bartenders, Servers Apprentices, Bus Boys, Food Runners Door People, Kitchen People, Guests
  66. 66. Family - it’s emotional!
  67. 67. Family - it’s emotional!
  68. 68. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
  69. 69. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” ! Seth Godin, Tribes: We Need You to Lead Us
  70. 70. “It's within these tribes that societies get built, that important things happen.” ! David Logan, Tribal Leadership
  71. 71. PDT, New York City
  72. 72. Trailer Happiness, London
  73. 73. Houston Hospitality Team, Los Angeles
  74. 74. Broken Shaker, Miami
  75. 75. Schumman’s Bar, Munich, Germany
  76. 76. Union Bar, Copenhagen, Denmark
  77. 77. Black Pearl, Melbourne, Australia
  78. 78. Employees Only, NYC
  79. 79. ? http://www.slideshare.net/dzaric

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