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Creating an Ethos            A Missing Part of the Formula for                        Success  Presented by:  Dushan Zaric...
This presentation is available at:         http://www.slideshare.net/dzaricSunday, May 6, 2012
New Bar-Restaurant anywhere in the world                      General Formula:Sunday, May 6, 2012
New Bar-Restaurant anywhere in the world                      General Formula:                       LOCATIONSunday, May 6...
New Bar-Restaurant anywhere in the world                      General Formula:                       CONCEPTSunday, May 6,...
New Bar-Restaurant anywhere in the world                      General Formula:                        SERVICESunday, May 6...
New Bar-Restaurant anywhere in the world                          General Formula:                      +    LOCATIONSunda...
New Bar-Restaurant anywhere in the world                          General Formula:                      +               + ...
New Bar-Restaurant anywhere in the world                          General Formula:                      +               + ...
New Bar-Restaurant anywhere in the world                          General Formula:                      +               + ...
Marketing & PRSunday, May 6, 2012
Most restaurants still fail....Sunday, May 6, 2012
"beyond muddled concepts, failure       seemed to stem in large part from       an inability or unwillingness to       giv...
Cornell University and Michigan                  State University         Study of restaurants in three local          mar...
YEAR 1 - 27% of restaurant startups  failed;  YEAR 4 - 50% of those restaurants  were no longer in business;  YEAR 5 - 60%...
30% Success Rate        in 10 yearsSunday, May 6, 2012
Simon Sinek’sSunday, May 6, 2012
The Golden CircleSunday, May 6, 2012
WHY:   Whats your purpose?   Whats your cause?   Whats your belief?   Why does your organization exist?   Why do you get o...
WHY                      HOW                      WHATSunday, May 6, 2012
FOOD & COCKTAILS                           ETHOS       BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
FOOD & COCKTAILS                           ETHOS       BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
FOOD & COCKTAILS                           ETHOS       BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
FOOD & COCKTAILS                           ETHOS       BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
FOOD & COCKTAILS                           ETHOS       BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
ETHOS              The characteristic spirit of a culture, era,               or community as seen in its beliefs and     ...
YOUR STAFFSunday, May 6, 2012
“If you hire people just because    they can do a job, they’ll work for    your money. But if you hire people    who belie...
Sunday, May 6, 2012
?Sunday, May 6, 2012
THANK YOU VERY                   MUCH  http://www.slideshare.net/dzaricSunday, May 6, 2012
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Ethos mcc 2012

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Creating an Ethos workshop at the Manhattan Cocktail Classic, May 2012, NYC

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Transcript of "Ethos mcc 2012"

  1. 1. Creating an Ethos A Missing Part of the Formula for Success Presented by: Dushan Zaric Saturday, May 12th, 2012Sunday, May 6, 2012
  2. 2. This presentation is available at: http://www.slideshare.net/dzaricSunday, May 6, 2012
  3. 3. New Bar-Restaurant anywhere in the world General Formula:Sunday, May 6, 2012
  4. 4. New Bar-Restaurant anywhere in the world General Formula: LOCATIONSunday, May 6, 2012
  5. 5. New Bar-Restaurant anywhere in the world General Formula: CONCEPTSunday, May 6, 2012
  6. 6. New Bar-Restaurant anywhere in the world General Formula: SERVICESunday, May 6, 2012
  7. 7. New Bar-Restaurant anywhere in the world General Formula: + LOCATIONSunday, May 6, 2012
  8. 8. New Bar-Restaurant anywhere in the world General Formula: + + LOCATION CONCEPTSunday, May 6, 2012
  9. 9. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICESunday, May 6, 2012
  10. 10. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICE $$$Sunday, May 6, 2012
  11. 11. Marketing & PRSunday, May 6, 2012
  12. 12. Most restaurants still fail....Sunday, May 6, 2012
  13. 13. "beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."Sunday, May 6, 2012
  14. 14. Cornell University and Michigan State University Study of restaurants in three local markets over a 10-year period:Sunday, May 6, 2012
  15. 15. YEAR 1 - 27% of restaurant startups failed; YEAR 4 - 50% of those restaurants were no longer in business; YEAR 5 - 60% had gone south. YEAR 10 - 70% had failed.Sunday, May 6, 2012
  16. 16. 30% Success Rate in 10 yearsSunday, May 6, 2012
  17. 17. Simon Sinek’sSunday, May 6, 2012
  18. 18. The Golden CircleSunday, May 6, 2012
  19. 19. WHY: Whats your purpose? Whats your cause? Whats your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?Sunday, May 6, 2012
  20. 20. WHY HOW WHATSunday, May 6, 2012
  21. 21. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
  22. 22. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
  23. 23. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
  24. 24. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
  25. 25. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Sunday, May 6, 2012
  26. 26. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.Sunday, May 6, 2012
  27. 27. YOUR STAFFSunday, May 6, 2012
  28. 28. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)Sunday, May 6, 2012
  29. 29. Sunday, May 6, 2012
  30. 30. ?Sunday, May 6, 2012
  31. 31. THANK YOU VERY MUCH http://www.slideshare.net/dzaricSunday, May 6, 2012
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