Ethos bcs 2012

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Creating Ethos Seminar from Boston Cocktail Summit 2012.

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Ethos bcs 2012

  1. 1. Creating an Ethos A Missing Part of the Formula for Success Presented by: Dushan Zaric Friday, Oct. 5th, 2012Thursday, October 4, 12
  2. 2. This presentation is available at: http://www.slideshare.net/dzaricThursday, October 4, 12
  3. 3. New Bar-Restaurant anywhere in the world General Formula:Thursday, October 4, 12
  4. 4. New Bar-Restaurant anywhere in the world General Formula: LOCATIONThursday, October 4, 12
  5. 5. New Bar-Restaurant anywhere in the world General Formula: CONCEPTThursday, October 4, 12
  6. 6. New Bar-Restaurant anywhere in the world General Formula: SERVICEThursday, October 4, 12
  7. 7. New Bar-Restaurant anywhere in the world General Formula: + LOCATIONThursday, October 4, 12
  8. 8. New Bar-Restaurant anywhere in the world General Formula: + + LOCATION CONCEPTThursday, October 4, 12
  9. 9. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICEThursday, October 4, 12
  10. 10. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICE $$$Thursday, October 4, 12
  11. 11. Marketing & PRThursday, October 4, 12
  12. 12. Most restaurants still fail....Thursday, October 4, 12
  13. 13. "beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."Thursday, October 4, 12
  14. 14. Cornell University and Michigan State University Study of restaurants in three local markets over a 10-year period:Thursday, October 4, 12
  15. 15. YEAR 1 - 27% of restaurant startups failed; YEAR 4 - 50% of those restaurants were no longer in business; YEAR 5 - 60% had gone south. YEAR 10 - 70% had failed.Thursday, October 4, 12
  16. 16. 30% Success Rate in 10 yearsThursday, October 4, 12
  17. 17. Simon Sinek’sThursday, October 4, 12
  18. 18. The Golden CircleThursday, October 4, 12
  19. 19. WHY: Whats your purpose? Whats your cause? Whats your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?Thursday, October 4, 12
  20. 20. WHY HOW WHATThursday, October 4, 12
  21. 21. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Thursday, October 4, 12
  22. 22. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Thursday, October 4, 12
  23. 23. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Thursday, October 4, 12
  24. 24. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Thursday, October 4, 12
  25. 25. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Thursday, October 4, 12
  26. 26. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.Thursday, October 4, 12
  27. 27. YOU Management Bartenders, Servers Apprentices, Bus Boys, Food Runners Door People, Kitchen People, GuestsThursday, October 4, 12
  28. 28. YOUR STAFFThursday, October 4, 12
  29. 29. Thursday, October 4, 12
  30. 30. Thursday, October 4, 12
  31. 31. Thursday, October 4, 12
  32. 32. Thursday, October 4, 12
  33. 33. YOUR GUESTSThursday, October 4, 12
  34. 34. Thursday, October 4, 12
  35. 35. Thursday, October 4, 12
  36. 36. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)Thursday, October 4, 12
  37. 37. Thursday, October 4, 12
  38. 38. ?Thursday, October 4, 12
  39. 39. THANK YOU VERY MUCH http://www.slideshare.net/dzaricThursday, October 4, 12

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