Ethos bcb 2012

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Berlin Bar Convent - Seminar on the Power of Ethos

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Ethos bcb 2012

  1. 1. SPEAKEASY BARS How to? Presented by: Dushan Zaric Wednesday, Oct. 10th, 2012Wednesday, October 10, 12
  2. 2. http://www.slideshare.net/dzaricWednesday, October 10, 12
  3. 3. Dushan Zaric * 18 + years of Experience behind Bars * Co-Owner of Employees Only and Macao Trading Co NYC * Principal Bartender * Consultant * Author * Trainer * YogiWednesday, October 10, 12
  4. 4. SPEAKEASY BARS How to?Wednesday, October 10, 12
  5. 5. What makes a Restaurant or a Bar Successful ?Wednesday, October 10, 12
  6. 6. New Bar-Restaurant anywhere in the world General Formula:Wednesday, October 10, 12
  7. 7. New Bar-Restaurant anywhere in the world General Formula: LOCATIONWednesday, October 10, 12
  8. 8. New Bar-Restaurant anywhere in the world General Formula: * Foot Traffic LOCATIONWednesday, October 10, 12
  9. 9. New Bar-Restaurant anywhere in the world General Formula: * Foot Traffic * Corner - if possible LOCATIONWednesday, October 10, 12
  10. 10. New Bar-Restaurant anywhere in the world General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally LOCATIONWednesday, October 10, 12
  11. 11. New Bar-Restaurant anywhere in the world General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community LOCATIONWednesday, October 10, 12
  12. 12. New Bar-Restaurant anywhere in the world General Formula: * Foot Traffic * Corner - if possible * Existing fixtures - ideally * Supportive Community * Great deal on the lease LOCATIONWednesday, October 10, 12
  13. 13. New Bar-Restaurant anywhere in the world General Formula: CONCEPTWednesday, October 10, 12
  14. 14. New Bar-Restaurant anywhere in the world General Formula: * Products (Food & Drink) CONCEPTWednesday, October 10, 12
  15. 15. New Bar-Restaurant anywhere in the world General Formula: * Products (Food & Drink) * Design CONCEPTWednesday, October 10, 12
  16. 16. New Bar-Restaurant anywhere in the world General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan CONCEPTWednesday, October 10, 12
  17. 17. New Bar-Restaurant anywhere in the world General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics CONCEPTWednesday, October 10, 12
  18. 18. New Bar-Restaurant anywhere in the world General Formula: * Products (Food & Drink) * Design * Profitability & Business Plan * Logistics * Hours of Operation CONCEPTWednesday, October 10, 12
  19. 19. New Bar-Restaurant anywhere in the world General Formula: SERVICEWednesday, October 10, 12
  20. 20. New Bar-Restaurant anywhere in the world General Formula: * Team SERVICEWednesday, October 10, 12
  21. 21. New Bar-Restaurant anywhere in the world General Formula: * Team * Training SERVICEWednesday, October 10, 12
  22. 22. New Bar-Restaurant anywhere in the world General Formula: * Team * Training * Hospitality SERVICEWednesday, October 10, 12
  23. 23. New Bar-Restaurant anywhere in the world General Formula: + LOCATIONWednesday, October 10, 12
  24. 24. New Bar-Restaurant anywhere in the world General Formula: + + LOCATION CONCEPTWednesday, October 10, 12
  25. 25. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICEWednesday, October 10, 12
  26. 26. New Bar-Restaurant anywhere in the world General Formula: + + = LOCATION CONCEPT SERVICE $$$Wednesday, October 10, 12
  27. 27. Marketing & PRWednesday, October 10, 12
  28. 28. Most restaurants still fail....Wednesday, October 10, 12
  29. 29. "beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."Wednesday, October 10, 12
  30. 30. Cornell University and Michigan State University Study of restaurants in three local markets over a 10-year period:Wednesday, October 10, 12
  31. 31. YEAR 1 - 27% of restaurant startups failed;Wednesday, October 10, 12
  32. 32. YEAR 1 - 27% of restaurant startups failed; YEAR 4 - 50% of those restaurants were no longer in business;Wednesday, October 10, 12
  33. 33. YEAR 1 - 27% of restaurant startups failed; YEAR 4 - 50% of those restaurants were no longer in business; YEAR 5 - 60% had gone south.Wednesday, October 10, 12
  34. 34. YEAR 1 - 27% of restaurant startups failed; YEAR 4 - 50% of those restaurants were no longer in business; YEAR 5 - 60% had gone south. YEAR 10 - 70% had failed.Wednesday, October 10, 12
  35. 35. 30% Success Rate in 10 yearsWednesday, October 10, 12
  36. 36. yet...Wednesday, October 10, 12
  37. 37. Wednesday, October 10, 12
  38. 38. Wednesday, October 10, 12
  39. 39. Wednesday, October 10, 12
  40. 40. Simon SinekWednesday, October 10, 12
  41. 41. Simon Sinek’sWednesday, October 10, 12
  42. 42. The Golden CircleWednesday, October 10, 12
  43. 43. WHY: Whats your purpose? Whats your cause? Whats your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?Wednesday, October 10, 12
  44. 44. WHATWednesday, October 10, 12
  45. 45. HOW WHATWednesday, October 10, 12
  46. 46. WHY HOW WHATWednesday, October 10, 12
  47. 47. People buy “why you do it” and not what you do!Wednesday, October 10, 12
  48. 48. FOOD & COCKTAILSWednesday, October 10, 12
  49. 49. FOOD & COCKTAILS WHATWednesday, October 10, 12
  50. 50. FOOD & COCKTAILS WHAT BEST SERVICE, INGREDIENTS, ETC...Wednesday, October 10, 12
  51. 51. FOOD & COCKTAILS HOW WHAT BEST SERVICE, INGREDIENTS, ETC...Wednesday, October 10, 12
  52. 52. FOOD & COCKTAILS ETHOS BEST SERVICE, INGREDIENTS, ETC...Wednesday, October 10, 12
  53. 53. ETHOS The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations.Wednesday, October 10, 12
  54. 54. YOU Management Bartenders, Servers Apprentices, Bus Boys, Food Runners Door People, Kitchen People, GuestsWednesday, October 10, 12
  55. 55. Wednesday, October 10, 12
  56. 56. YOUR STAFFWednesday, October 10, 12
  57. 57. Wednesday, October 10, 12
  58. 58. Wednesday, October 10, 12
  59. 59. Wednesday, October 10, 12
  60. 60. Wednesday, October 10, 12
  61. 61. YOUR GUESTSWednesday, October 10, 12
  62. 62. Wednesday, October 10, 12
  63. 63. Wednesday, October 10, 12
  64. 64. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)Wednesday, October 10, 12
  65. 65. Wednesday, October 10, 12
  66. 66. Wednesday, October 10, 12
  67. 67. ?Wednesday, October 10, 12
  68. 68. VIELEN DANK http://www.slideshare.net/dzaricWednesday, October 10, 12

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