3 g be technologized by Dev yusmananda

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3 g be technologized by Dev yusmananda

  1. 1. 3G – Be TechnologizedIdeas for Today and TomorrowBy Dev YusmanandaPresented at G-Motion Seminar 14 May 2005,at Institute Teknologi Bandung, INDONESIA
  2. 2. Dev Yusmananda Technology Management Strategist Regular Information Technology Columnist at KOMPAS Sr. Manager at PT Excelcomindo Pratama Associate at McKinsey&Company (past) Business Representative at METRODATA/Sun Microsystem (past)
  3. 3. 3G – Be Technologized… What’s that? What is Technologized? What is 3G?
  4. 4. What is Technologized?“be technologized” is a matter of ability to grab the opportunities delivered by the technologyTo be able to grab the opportunities …….…… we need to know what are the opportunities avail.To be able to know what are available ….…… we need to study the TECHNOLOGY
  5. 5. NOW …What is 3G? G = Generation; 3G is the third generation of the cellular technology development If there is 3G; there should be 1G and 2G. 1G = the first generation of Cellular telecommunication technology, still using the analog technology (NMT technology = Mobisel, AMPS technology = Komselindo) 2G = the 2nd generation, using digital technology but still focus in voice (GSM technology = Telkomsel, Indosat, XL) 3G = the 3rd generation using digital technology and already focus on data and voice (WCDMA = CAC?, LippoTelcom? And CDMA 20001X EVDO = mobile8, TelkomFlexi?, Star1?)
  6. 6. What about GPRS and EDGE? Transition Technology >>> 2.5G, 2,75G Some people categorize GPRS and CDMA2000 1X as 2.5G Some people categorize EDGE and CDMA2000 1X EVDO as 2.75G Some people categorize CDMA2000 1X EVDO as 3G, in fact it is 3G in JAPAN
  7. 7. Today’s Situation Nobody understand clearly what is 3G technology Customer is confused Incumbent Cellular Operator is waiting New Comers is scared Vendor is un-patience Government is still in learning mode Let’s see 3G in more detail …
  8. 8. Let’s see 3G in more detail …The Technology (Network part) – The vehicleThe Needs (Socio-Technology part) – The ServicesThe Environment (Business-Technology part) – The business system
  9. 9. The Technology (Network Part)The VehicleThe Two common approach: Frequency band Approach Services Delivered Approach
  10. 10. The Technology frequency Band ApproachTelkomsel,Indosat,XL, ESIA,Mobile-8 CAC, LippoTelcom (Natrindo), TelkomFlexy, & WIN
  11. 11. The TechnologyServices Delivered ApproachGeneration Technology Services Operator 3G WCDMA High Speed CAC, NAT, WIN, M8? CDMA20001X EVDO Mobile data TELKOMSEL? EDGE services INDOSAT? STARONE? 2.5G GSM GPRS Medium Speed TELKOMSEL, CDMA20001X Mobile data INDOSAT, services XL, M8, STARONE, TELKOMFLEXY, ESIA 2G and GSM Low or no mobile CDMA-One, NMT data services below
  12. 12. The Needs (Socio-Technology Part) The Services goals Efficient 1. Personal 3. Traffic Communicator optimizationactor individual community 2. Connecting 4. Social learning by people & connecting people expressing and creating a Sociable, community memory identities Humanistic Source: Scenarios for Ambient Intelligent in 2010 ISTAG – EC Community Research, 2001
  13. 13. 1. Personal Communicator People use their device as the mobile front end of the centralized database and applications that they use People use their device as the mobile front end to access any services needed available on- line People use their mobile devices to integrate their schedule and calendar with the services available on line People use their mobile device to control remote equipment See videoSource: Scenarios for Ambient Intelligent in 2010 ISTAG – EC Community Research, 2001
  14. 14. 2. Connecting People & Expressing Identities People use their mobile devices to present their availability in the surrounding environment People show their preferences to the surrounding environment People state their condition to the surrounding environment People communicate based on their availability , preferences, and their condition by using their mobile devices See videoSource: Scenarios for Ambient Intelligent in 2010 ISTAG – EC Community Research, 2001
  15. 15. 3. Traffic Optimization People connecting to their society with their mobile device People interact with their communities virtually using their mobile device People get socialized and be more efficient by using their mobile device See videoSource: Scenarios for Ambient Intelligent in 2010 ISTAG – EC Community Research, 2001
  16. 16. 4. Social Learning by Connecting People People express their community to other community by using their mobile devices People increase their knowledge by connecting their community to other community by using their mobile device People learn new environment by joining new community by using their mobile device See videoSource: Scenarios for Ambient Intelligent in 2010 ISTAG – EC Community Research, 2001
  17. 17. The Environment (Bus-Tech Part)The Business System
  18. 18. The Environment (Bus-Tech Part)The Business System Wireless Billing & User Inter- Content Application Publishing/ Application Portal Mobile Collection activity Provi-Organization Development Aggregation Service Provisioning Delivery Customer sioning Provisioning Care CONTENT PROVIDER OPERATOR VENDOR handset CELLULAR OPERATOR (below 3G)
  19. 19. What should be done to get 3Gavailable properly?Cellular Operator needs to change their business model byseparating the NETWORK provider and SERVICE providerService should be broke down into VOICE&SMS services andCONTENT servicesCONTENT service provider should learn The TECHNOLOGY(the vehicle) and the NEEDS (the services)The NETWORK provider and VENDOR handset need to worktogether to support the CONTENT service provider deliveringthe servicesThe NETWORK PROVIDER and CONTENT PROVIDER needto create smooth ENVIRONMENT (the business system)
  20. 20. What you can do to get 3G availableproperly?Learn the Java 2 Platform, Micro Edition (J2ME), or BREW, or anyother programming language for mobile applicationLearn the NEEDS; the needs for youngsters, businessmen, or etc.Create business plan for a CONTENT provider to serve the NEEDSSeeks support from the operators to start the business … Operators need YOU!!!
  21. 21. Thank YouDev Yusmanandadyusmananda@gmail.comdevy@xl.co.idYM! : Isac_asimov

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