What Great Brands Do -- Quotables from Bestselling Book by Denise Lee Yohn

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"Your brand can’t just be a promise; it must be a promise delivered." and other principles about brand-building from the bestselling book, What Great Brands Do, by Denise Lee Yohn.

"Your brand can’t just be a promise; it must be a promise delivered." and other principles about brand-building from the bestselling book, What Great Brands Do, by Denise Lee Yohn.

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  • Your brand can’t just be a promise; it must be a promise delivered.
  • Simply put, your brand is what your company does and how you do it.  Your brand is not what you say you are — it’s what you do.
  • With great brands, company culture and customer experience are inextricably linked.
  • Great brands know that if you try to be all things to all people, you’ll never connect deeply with anyone.  
  • A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. 
  • Great brands identify powerful ideas on the horizon and discover ways to advance them. 
  • By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. 
  • Humans are genetically hardwired to notice differences and differences are often what attract people to your brand in the first place.
  • We are all drawn to people who express certainty about who they are…great brands make the most of this attraction.
  • When you can’t see any daylight between what you believe, what you practice, what you offer, and what you say about yourself, you are doing what great brands do.

Transcript

  • 1. #WGBD What Great Brands Do | Denise Lee Yohn QUOTABLES FROM THE BESTSELLING BOOK “WHAT GREAT BRANDS DO”
  • 2. #WGBD What Great Brands Do | Denise Lee Yohn
  • 3. #WGBD What Great Brands Do | Denise Lee Yohn LEARN MORE AT HTTP://WHATGREAT BRANDSDO.COM © 2014 Denise Lee Yohn, Inc.