Notes & Quotes From Planning-ness Conference

stuff to remember from Planning-ness conference
compiled by denise lee yohn
(attributions were provided whenever I could read my scribbled notes)

“plan for what happens after the connection…a connection is the beginning, not the end.”
Jason Oke

“be confused by everything you see”
Flamingo

“your comfort zone is actually a dangerous place to be”
Breakout group member

Organizing for America (Obama’s field organization)

“modern brands aren’t built around a promise; they’re built around a belief.
brand-building is about proving how strongly you believe it.”
Zeus Jones

“put the search back into research”
Breakout group

two components to successful design:
process + philosophy
“repeatable process to sustain a design philosophy”
Nick Baum, Google

“modern brands live in the hearts of your employees,
not in the minds of consumers”
Zeus Jones

cultural context +
brand purpose +
business objectives +
audience insights
= your brand story
Frank Strieffler, Media Arts Lab

80% of CEOs think their brands offer a superior experience
Only 8% of consumers agree
Bain & Co. (via Frank Strieffler)

“ a story is a desire for understanding that moves into insight”
??

philosophy of Posterous.com:
“low bar; high ceiling.
try it now”
Garry Tan, Posterous

“popcorn is the weirdest food –
it’s the only one you rub all over your face until it finds the food hole.”
??

by Denise Lee Yohn, Inc. on Oct 27, 2009

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