stuff to remember from Planning-ness conference<br />compiled by denise lee yohn<br />(attributions were provided whenever...
“plan for what happens after the connection…a connection is the beginning, not the end.”<br />Jason Oke<br />
“be confused by everything you see”<br />Flamingo<br />
“your comfort zone is actually a dangerous place to be”<br />Breakout group member<br />
<ul><li> Organizing for America (Obama’s field organization)</li></li></ul><li>“modern brands aren’t built around a promis...
“put the search back into research”<br />Breakout group<br />
two components to successful design:<br />process + philosophy<br />“repeatable process to sustain                  a desi...
“modern brands live in the hearts of your employees, <br />not in the minds of consumers”<br />Zeus Jones<br />
cultural context +<br />brand purpose +<br />business objectives +<br />audience insights<br />= your brand story<br />Fra...
80% of CEOs think their brands offer a superior experience<br />Only 8% of consumers agree<br />Bain & Co. (via Frank Stri...
“ a story is a desire for understanding that moves into insight”<br />??<br />
philosophy of Posterous.com:<br />“low bar; high ceiling.  <br />try it now”<br />Garry Tan, Posterous<br />
“popcorn is the weirdest food – <br />it’s the only one you rub all over your face until it finds the food hole.”<br />??<...
Notes & Quotes From Planning-ness Conference
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Notes & Quotes From Planning-ness Conference

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Notes & Quotes From Planning-ness Conference

  1. 1. stuff to remember from Planning-ness conference<br />compiled by denise lee yohn<br />(attributions were provided whenever I could read my scribbled notes)<br />
  2. 2. “plan for what happens after the connection…a connection is the beginning, not the end.”<br />Jason Oke<br />
  3. 3. “be confused by everything you see”<br />Flamingo<br />
  4. 4. “your comfort zone is actually a dangerous place to be”<br />Breakout group member<br />
  5. 5. <ul><li> Organizing for America (Obama’s field organization)</li></li></ul><li>“modern brands aren’t built around a promise; they’re built around a belief.<br />brand-building is about proving how strongly you believe it.”<br />Zeus Jones<br />
  6. 6. “put the search back into research”<br />Breakout group<br />
  7. 7. two components to successful design:<br />process + philosophy<br />“repeatable process to sustain a design philosophy”<br />Nick Baum, Google<br />
  8. 8. “modern brands live in the hearts of your employees, <br />not in the minds of consumers”<br />Zeus Jones<br />
  9. 9. cultural context +<br />brand purpose +<br />business objectives +<br />audience insights<br />= your brand story<br />Frank Strieffler, Media Arts Lab<br />
  10. 10. 80% of CEOs think their brands offer a superior experience<br />Only 8% of consumers agree<br />Bain & Co. (via Frank Strieffler)<br />
  11. 11. “ a story is a desire for understanding that moves into insight”<br />??<br />
  12. 12. philosophy of Posterous.com:<br />“low bar; high ceiling. <br />try it now”<br />Garry Tan, Posterous<br />
  13. 13. “popcorn is the weirdest food – <br />it’s the only one you rub all over your face until it finds the food hole.”<br />??<br />
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