Notes & Quotes From Planning-ness Conference
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Notes & Quotes From Planning-ness Conference

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  • 1. stuff to remember from Planning-ness conference
    compiled by denise lee yohn
    (attributions were provided whenever I could read my scribbled notes)
  • 2. “plan for what happens after the connection…a connection is the beginning, not the end.”
    Jason Oke
  • 3. “be confused by everything you see”
    Flamingo
  • 4. “your comfort zone is actually a dangerous place to be”
    Breakout group member
  • 5.
    • Organizing for America (Obama’s field organization)
  • “modern brands aren’t built around a promise; they’re built around a belief.
    brand-building is about proving how strongly you believe it.”
    Zeus Jones
  • 6. “put the search back into research”
    Breakout group
  • 7. two components to successful design:
    process + philosophy
    “repeatable process to sustain a design philosophy”
    Nick Baum, Google
  • 8. “modern brands live in the hearts of your employees,
    not in the minds of consumers”
    Zeus Jones
  • 9. cultural context +
    brand purpose +
    business objectives +
    audience insights
    = your brand story
    Frank Strieffler, Media Arts Lab
  • 10. 80% of CEOs think their brands offer a superior experience
    Only 8% of consumers agree
    Bain & Co. (via Frank Strieffler)
  • 11. “ a story is a desire for understanding that moves into insight”
    ??
  • 12. philosophy of Posterous.com:
    “low bar; high ceiling.
    try it now”
    Garry Tan, Posterous
  • 13. “popcorn is the weirdest food –
    it’s the only one you rub all over your face until it finds the food hole.”
    ??