Notes & Quotes From Planning-ness Conference
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Notes & Quotes From Planning-ness Conference

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    Notes & Quotes From Planning-ness Conference Notes & Quotes From Planning-ness Conference Presentation Transcript

    • stuff to remember from Planning-ness conference
      compiled by denise lee yohn
      (attributions were provided whenever I could read my scribbled notes)
    • “plan for what happens after the connection…a connection is the beginning, not the end.”
      Jason Oke
    • “be confused by everything you see”
      Flamingo
    • “your comfort zone is actually a dangerous place to be”
      Breakout group member
      • Organizing for America (Obama’s field organization)
    • “modern brands aren’t built around a promise; they’re built around a belief.
      brand-building is about proving how strongly you believe it.”
      Zeus Jones
    • “put the search back into research”
      Breakout group
    • two components to successful design:
      process + philosophy
      “repeatable process to sustain a design philosophy”
      Nick Baum, Google
    • “modern brands live in the hearts of your employees,
      not in the minds of consumers”
      Zeus Jones
    • cultural context +
      brand purpose +
      business objectives +
      audience insights
      = your brand story
      Frank Strieffler, Media Arts Lab
    • 80% of CEOs think their brands offer a superior experience
      Only 8% of consumers agree
      Bain & Co. (via Frank Strieffler)
    • “ a story is a desire for understanding that moves into insight”
      ??
    • philosophy of Posterous.com:
      “low bar; high ceiling.
      try it now”
      Garry Tan, Posterous
    • “popcorn is the weirdest food –
      it’s the only one you rub all over your face until it finds the food hole.”
      ??