Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)

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Soundbites about marketing, leadership, competition, and more from the National Restaurant Association’s Fall 2013 Marketing Executive Group Meeting -- curated by Denise Lee Yohn …

Soundbites about marketing, leadership, competition, and more from the National Restaurant Association’s Fall 2013 Marketing Executive Group Meeting -- curated by Denise Lee Yohn

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  • 1. Musings about Marketing from Restaurant Industry Leaders SOUNDBITES FROM NATIONAL RESTAURANT ASSOCIATION’S MARKETING EXECUTIVE GROUP MEETING OCTOBER, 2013 DENVER, CO
  • 2. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND The social accountability that used to exist in small communities is now being forced on big companies. Building Brands by Creating Content • by denise lee yohn
  • 3. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND For the first time, the world is wired exactly consistently with the way we as humans are designed to interact with each other. Building Brands by Creating Content • by denise lee yohn
  • 4. JOHN HICKENLOOPER, GOVERNER OF COLORADO We are connected to what is best in ourselves when we connect with other people. Building Brands by Creating Content • by denise lee yohn
  • 5. JOHN HICKENLOOPER, GOVERNER OF COLORADO Listening is how you persuade people. Building Brands by Creating Content • by denise lee yohn
  • 6. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND People were the first brands; faces were the first logos. Building Brands by Creating Content • by denise lee yohn
  • 7. JEN SANNING, CHIEF MARKETING OFFICER AT AMERICAN BLUE RIBBON HOLDINGS The communities we serve and the cultures we have are as distinctive as anything else we do. Building Brands by Creating Content • by denise lee yohn
  • 8. ZOE ROMANO, ULTRARUNNER If you think there’s a wall between capitalism and charity, you’re not listening. Building Brands by Creating Content • by denise lee yohn
  • 9. ZOE ROMANO, ULTRARUNNER Sometimes trying and finding out what you cannot do is as important as finding what is possible. Building Brands by Creating Content • by denise lee yohn
  • 10. KAIHAN KRIPPENDORFF, AUTHOR OF OUTTHINK THE COMPETITION When your competitors start repeating themselves, there is the opportunity to look beyond the obvious and find the 4th option. Building Brands by Creating Content • by denise lee yohn
  • 11. FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER, DENNY’S There’s nothing like miserable sales numbers to get a company to realize we need to change. Building Brands by Creating Content • by denise lee yohn
  • 12. FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER, DENNY’S The value statements of the company need to match up with values of the brand. Building Brands by Creating Content • by denise lee yohn
  • 13. 13 13 more quotes & quips:  Steve Jobs on Brand Building  Building Brands by Creating Content  Nine Retail Tenets for 2013 denise lee yohn http://deniseleeyohn.com @deniseleeyohn Building Brands by Creating Content • by denise lee yohn