Musings about Marketing

from Restaurant Industry Leaders
SOUNDBITES FROM
NATIONAL RESTAURANT ASSOCIATION’S
MARKETING EXEC...
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

The social accountability that
used to exist in
small communities is now being
fo...
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

For the first time,
the world is wired exactly
consistently with the way we as
hu...
JOHN HICKENLOOPER, GOVERNER OF COLORADO

We are connected to what is
best in ourselves when we
connect with other people.
...
JOHN HICKENLOOPER, GOVERNER OF COLORADO

Listening is how you
persuade people.

Building Brands by Creating Content • by d...
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND

People were the first brands;
faces were the first logos.

Building Brands by Cre...
JEN SANNING, CHIEF MARKETING OFFICER AT
AMERICAN BLUE RIBBON HOLDINGS

The communities we serve and
the cultures we have
a...
ZOE ROMANO, ULTRARUNNER

If you think there’s a wall
between capitalism and charity,
you’re not listening.

Building Brand...
ZOE ROMANO, ULTRARUNNER

Sometimes trying and finding out
what you cannot do
is as important as finding what is
possible.
...
KAIHAN KRIPPENDORFF,
AUTHOR OF OUTTHINK THE COMPETITION

When your competitors start
repeating themselves,
there is the op...
FRANCES ALLEN, EVP AND CHIEF MARKETING
OFFICER, DENNY’S

There’s nothing like miserable
sales numbers to get a company
to ...
FRANCES ALLEN, EVP AND CHIEF MARKETING
OFFICER, DENNY’S

The value statements of the
company need to match up with
values ...
13
13

more quotes & quips:
 Steve Jobs on Brand Building

 Building Brands by Creating Content
 Nine Retail Tenets for...
Upcoming SlideShare
Loading in...5
×

Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)

303

Published on

Soundbites about marketing, leadership, competition, and more from the National Restaurant Association’s Fall 2013 Marketing Executive Group Meeting -- curated by Denise Lee Yohn

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)

  1. 1. Musings about Marketing from Restaurant Industry Leaders SOUNDBITES FROM NATIONAL RESTAURANT ASSOCIATION’S MARKETING EXECUTIVE GROUP MEETING OCTOBER, 2013 DENVER, CO
  2. 2. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND The social accountability that used to exist in small communities is now being forced on big companies. Building Brands by Creating Content • by denise lee yohn
  3. 3. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND For the first time, the world is wired exactly consistently with the way we as humans are designed to interact with each other. Building Brands by Creating Content • by denise lee yohn
  4. 4. JOHN HICKENLOOPER, GOVERNER OF COLORADO We are connected to what is best in ourselves when we connect with other people. Building Brands by Creating Content • by denise lee yohn
  5. 5. JOHN HICKENLOOPER, GOVERNER OF COLORADO Listening is how you persuade people. Building Brands by Creating Content • by denise lee yohn
  6. 6. CHRIS MALONE, AUTHOR OF THE HUMAN BRAND People were the first brands; faces were the first logos. Building Brands by Creating Content • by denise lee yohn
  7. 7. JEN SANNING, CHIEF MARKETING OFFICER AT AMERICAN BLUE RIBBON HOLDINGS The communities we serve and the cultures we have are as distinctive as anything else we do. Building Brands by Creating Content • by denise lee yohn
  8. 8. ZOE ROMANO, ULTRARUNNER If you think there’s a wall between capitalism and charity, you’re not listening. Building Brands by Creating Content • by denise lee yohn
  9. 9. ZOE ROMANO, ULTRARUNNER Sometimes trying and finding out what you cannot do is as important as finding what is possible. Building Brands by Creating Content • by denise lee yohn
  10. 10. KAIHAN KRIPPENDORFF, AUTHOR OF OUTTHINK THE COMPETITION When your competitors start repeating themselves, there is the opportunity to look beyond the obvious and find the 4th option. Building Brands by Creating Content • by denise lee yohn
  11. 11. FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER, DENNY’S There’s nothing like miserable sales numbers to get a company to realize we need to change. Building Brands by Creating Content • by denise lee yohn
  12. 12. FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER, DENNY’S The value statements of the company need to match up with values of the brand. Building Brands by Creating Content • by denise lee yohn
  13. 13. 13 13 more quotes & quips:  Steve Jobs on Brand Building  Building Brands by Creating Content  Nine Retail Tenets for 2013 denise lee yohn http://deniseleeyohn.com @deniseleeyohn Building Brands by Creating Content • by denise lee yohn
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×